

Yonathan Silvain ROTEN
Professeur Assistant en marketing - DIRECTEUR ACADÉMIQUE M2/MS STRATÉGIE MARKETING & DEVELOPPEMENT COMMERCIALE

Depuis 2021 : enseignant chercheur en marketing, EM Normandie
2019-2020 : chercheur affilié, PRISM Laboratory, Université Paris 1 Panthéon Sorbonne
2018-2019 : chargé de cours en Marketing Management (MBA program), The Recanati Business School at the Hebrew University of Jerusalem, Israel
2016-2018 : Phygital Connector, Omni-Channel and Phygital Strategy workshops and consulting
2008-2016 : coordinateur des programmes, workshops et business consulting, Economic and Trade Ministry/ Programs for Entrepreneurs & SM Business, Israel
1998-2008 : C.E.O Marketing et Business Consulting, Rotek Marketing Agency, Israel
1996-1998 : directeur des médias commerciaux, Yedioth Ahronoth, Israel
1993-1996 : Project Manager et Cooperation advisor, Governmental Economic Delegation of Israel-Paris
1990-1993 : directeur du Overseas educational program, The Hebrew University of Jerusalem, Israel
Publications
Année de publication
Type
Rote, Y.S 2019, 'Understanding the motivations and mechanisms of screen-sharing: an application to customers-shop assistants' interactions', thèse de doctorat en management, Université Paris 1 Panthéon Sorbonne, Paris, France.
Roten, Y & Vanheems, R 2023, 'To Share or Not to Share Screens With Customers? Lessons from Learning Theories', Journal of Services Marketing, vol. 37 No. 1, pp. 65-77. FNEGE : 3 ; ABS : 2.
Roten, Y, Vanheems, R et Laroutis, D 2022, 'Les interactions phygitales de service en magasin. Quelles utilités pour les consommateurs ?', Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2022/3 (N° 150), pp. 113-139. CNRS : 4 ; FNEGE : 3 ; HCERES : B.
Roten, Y.S & Vanheems, R 2021, 'Why do people shop together around the same screen?', Journal of Consumer Marketing, Vol. 38 No. 7, pp. 741-750. CNRS : 4 ; FNEGE : 4 ; HCERES : C ; ABS : 1.
Roten, Y.S & Vanheems, R 2020, 'Et si l’internaute n’était pas un navigateur en solitaire?', Revue française de gestion, vol. (7), pp. 49-67. CNRS : 3 ; FNEGE : 2 ; HCERES : A
Roten, Y.S & Vanheems, R 2019, 'Which screens to share in stores with which customers', Journal of Marketing Trends, vol. 5, n° 5. FNEGE : 4 ; HCERES : C
Vanheems, R & Roten, Y 2022, 'Phygital service interactions! More or less social connection?', 25ème Colloque International Etienne Thil sur le commerce et la distribution, La Rochelle, France, October 13-14.
Roten, Y.S & Vanheems, R 2019, 'The bivalent catalysis effect of the screen in phygital interactions between shop assistants and customers', AFM Le Havre Annual Congress, Le Havre, France, May 15-17.
Roten, Y.S & Vanheems, R 2019, 'Can your Customers Afford to Share it? Screen Devices "Sharing Affordance', 18th International Marketing Trends Congress, Venice, Italy, January 17-19.
Roten, Y.S & Vanheems, R 2018, 'Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach', Academy of Marketing Science (AMS) annual conference, New Orleans, USA, May 23-25.