davcik nebojsa

Nebojsa DAVCIK

Oxford

Professeur Associé en Marketing

Présentation

Nebojsa S. Davcik est professeur associé en marketing et il a rejoint l'EM Normandie en 2020. Il est titulaire d'un doctorat en économie et gestion de l'Université de Padoue, obtenu en 2010. Ses domaines de recherche sont liés au large éventail de concepts de gestion de la marque et du marketing, à la transformation numérique et à l'éthique des affaires. Avant de rejoindre le programme de doctorat de l'Université de Padoue, il a travaillé en tant que consultant en développement de marché dans l'industrie alimentaire pour les petites et moyennes entreprises. Il est rédacteur associé de la revue Business Ethics, the Environment, & Responsibility et membre du comité consultatif éditorial de la Journal of the Academy of Marketing Science, du Journal of Business Research et du Journal of Product & Brand Management. Le Dr Davcik a été co-rédacteur invité de numéros spéciaux dans le Journal of Business Research (2016) et le Journal of Product & Brand Management (2019), et est l'auteur de nombreux articles de revues et chapitres de livres. Il est également expert ad-hoc pour l'European Research Executive Agency et le Australian Research Council.

Expérience professionnelle

Depuis 2020 : enseignant chercheur, EM Normandie
2012-2019 : chercheur invité et professeur assistante en Marketing, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisbon, Portugal 
2011-2012 : professeur, London School of Commerce
2010-2012 : managing director, FINAT d.o.o.

Département
Marketing
Matières enseignées
Marketing international Stratégie Marketing Digital
Diplômes
2010 : Doctorat en Economie et Management, Università degli studi di Padova, Italie

Publications

  • Davcik, N 2010, 'Brand value drivers and performances: Evidence from the food industry', thèse de doctorat en Economie et Management, Università degli studi di Padova, Padova, Italie.

    2010

    Thèse de doctorat/HDR

  • Davcik, N, Sharma, P & Markovic, S 2025, 'Ethical Ramifications of the Dark Side of Business Practices in the International Business Area', Business Ethics, the Environment and Responsibility, vol. 34, issue 4, pp. 1966-1972. FNEGE : 3.

    2025

    Articles académiques

  • France, S., Davcik, N & Kazandjian, B. 2025, 'Digital brand equity: The concepts, measurement, antecedents, and future development', Journal of Business Research, vol 192, April. FNEGE : 2 ; ABS : 3.

    2025

    Articles académiques

  • Fisar, M, Greiner, B, Huber, C, Katok, E, Ozkes, A, Davcik, N & al 2024, 'Reproducibility in Management Science', Management Science, vol. 70, issue 3, pp. 1343-20. FNEGE : 1 ; ABS : 4 ; FT50.

    2024

    Articles académiques

  • Davcik, N, Langaro, D, Jevons, C & Nascimento, R 2022, 'Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement', Journal of Product & Brand Management, Vol. 31 No. 1, janvier, pp. 163-174. CNRS : 4 ; FNEGE : 3 ; ABS : 1 ; HCERES : B.

    2022

    Articles académiques

  • Sharma, P, Chan, R.Y.K., Davcik, N & Ueno, A 2022,'Cultural differences in deliberate counterfeit purchase behavior', Marketing intelligence and Planning, Vol. 40 No. 1, janvier, pp. 121-137. ABS : 1.

    2022

    Articles académiques

  • Davcik, N, Cardinali, S, Sharma, P & Cedrola, E 2021, 'Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs', performance?', Journal of Business Research, vol. 128, May, pp. 650-660.CNRS 2 ; FNEGE 2 ; ABS : 3.

    2021

    Articles académiques

  • Sharma, P, Leung, T-Y, Kingshott, R, Davcik, N & Cardinali, S 2020, 'Managing uncertainty during a global pandemic: An international business perspective', Journal  of Business Research, vol. 116, pp. 188-192, August. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3

    2020

    Articles académiques

  • Marques, C, Da Silva, RV, Davcik, N & Tamagnini Faria, R 2020, 'The role of brand equity in a new rebranding strategy of a private label brand', Journal of Business Research, vol. 117, septembre, pp. 497-507. CNRS : 2; FNEGE : 2; HCERES : A; ABS 3.

    2020

    Articles académiques

  • Kingshott, R.P.J, Sharma, P, Hosie, P & Davcik, N 2019, 'Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements', Asia Pacific Journal of Management, vol. 36(1), pp. 135-160.

    2019

    Articles académiques

  • Davcik, N & Grigoriou, N 2019, 'How an unequal intra-firm resources distribution affect market share', Marketing Intelligence & Planning, vol. 38 No. 2, pp. 167-180.

    2019

    Articles académiques

  • Davcik, N, Sharma, P, Chan, R & Roy, R 2019, 'An introduction to the special issue on the past, present and future research on deliberate lookalikes', Journal of Product & Brand Management, vol. 28(6), pp. 701-706

    2019

    Articles académiques

  • Ly, A, Esperança, J & Davcik, N 2018, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity', Journal of Business Research, vol. 88(7), pp. 111-122.  

    2018

    Articles académiques

  • Sharma, P, Davcik, N & Pillai, K.G 2016, 'Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance'. Journal of Business Research, vol. 69(12), pp. 5662-5669.

    2016

    Articles académiques

  • Davcik, N & Sharma, P 2016, 'Marketing resources, performance, and competitive advantage: A review and future research directions'. Journal of Business Research, vol. 69(12), pp. 5547-5552. 

    2016

    Articles académiques

  • Davcik, N, & Sharma, P 2015, 'Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies: A Brand Level Investigation', European Journal of Marketing, vol. 49(5/6), pp. 760-781.

    2015

    Articles académiques

  • Davcik, N, da Silva, R.V & Hair, J 2015, 'Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research', Journal of Product and Brand Management, vol. 24(1), pp. 3-17

    2015

    Articles académiques

  • Davcik, N 2014, 'The use and misuse of structural equation modeling in management research: A review and critique', Journal of Advances in Management Research, vol. 11(1), pp. 47-81.

    2014

    Articles académiques

  • Davcik, N 2013, 'An empirical investigation of brand equity: Drivers and their consequences', British Food Journal, vol. 115 (9), pp. 1342-1360.

    2013

    Articles académiques

  • Davcik, N & Rundquist, J 2012, 'An exploratory study of brand success: Evidence from the food industry'. Journal of International Food & Agribusiness Marketing, vol. 24(1), pp. 91-109.

    2012

    Articles académiques

  • Boesso, G, Davcik, N & Favotto, F 2009, 'Health-Enhancing Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt', The Journal of Agrobiotechnology Management and Economics, vol. 12(2), pp. 155-166.  

    2009

    Articles académiques

  • France, S.L, Davcik, N & Kazandjian, B 2025, The concept and measurement of digital brand equity', the 2025 AMS Annual Conference, Montreal, Canada, May 23-25.
     

    2025

    Conférences académiques

  • Alqahtani, A, Sharma, P, Davcik, N & Kingshott, R 2024, 'How do brand evaluations affect online brand engagement? Mediation impact and evidence from Facebook', the Global Brand Conference, Edinburg, UK, April 22-24.
     

    2024

    Conférences académiques

  • Davcik, N & Sohier, R 2024, 'Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis', the 25th World Marketing Congress, Bel Ombre, Mauritius, June 25-29.
     

    2024

    Conférences académiques

  • Davcik, N, Zaman, M & Sharma, P 2022, 'The role of tourist expenditure in destination brand research', 15th Global Brand Conference, Sheffil, UK, May 4-6.
     

    2022

    Conférences académiques

  • Zaman, M, Davcik, N & Sharma, P (2021), 'Tourist Expenditure and Its Implication for Destination Marketing: Evidence from Italy', Academy of Marketing Science 2021 Virtual Annual Conference, June 2-4.

    2021

    Conférences académiques

  • Davcik, N, Langaro, D & Nascimento, R 2019, 'Users’ perceptions of non-sponsored branded User generated content', 14th Global Brand Conference, Berlin, Germany, May 8-10.

    2019

    Conférences académiques

  • Vaniala, I, Davcik, N & Priem, R 2018, 'The Role of Consumers’ Responses in Interfirm Competitive Dynamics', 21 World Marketing Congress, Porto, Portugal, June 27-29. 

    2018

    Conférences académiques

  • Vaniala, I, Davcik, N & Priem, R 2018, 'The Role of Consumers’ Responses in Interfirm Competitive Dynamics', EURAM 18, Reykjavik, Iceland,  June 19-22. 

    2018

    Conférences académiques

  • Vaniala, I, Davcik, N & Priem, R 2018, 'The Effects of Consumer Response on Inter-firm Competitive Dynamics', Competitive Dynamics Conference, Kingston, Canada, June 2-4. 

    2018

    Conférences académiques

  • Vaniala, I, Davcik, N & Priem, R 2018, 'The Effects of Consumer Response on Inter-firm Competitive Dynamics', 2018 Academy of Management Annual Meeting, Chicago, USA, August 10-14. 

    2018

    Conférences académiques

  •  Davcik, N & Grigoriou, N 2017, 'How an unequal intra-firm distribution of dynamic marketing capabilities affect market share', IRMBAM 2017, Nice, France, 5-6 July. 

    2017

    Conférences académiques

  • Davcik, N & Grigoriou, N 2017, 'How an unequal intra-firm distribution of dynamic marketing capabilities affect market share', 12th Global Brand Conference, Kalmar, Sweden, 26-28 April.

    2017

    Conférences académiques

  • Vaniala, L, Davcik, N Priem, R 2017, 'The Role of Consumers’ Responses in Inter-firm Competitive Dynamics', Academy of Management Journal “New Ways of Seeing” paper and idea development workshop, London, Ontario, Canada, June 2-3.

    2017

    Conférences académiques

  • Davcik, N & Sharma, P 2016, 'The role of product innovation in marketing performance: Empirical study in FMCG market', 19 World Marketing Congress, Paris, France,  July 19-23.

    2016

    Conférences académiques

  • Ly, A, Esperança, J & Davcik, N 2016, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity'. European International Business Academy 2016 Conference, Vienna, Austria, December 02-04. 

    2016

    Conférences académiques

  • Davcik, N, Sharma, P & Grigoriou, N 2016, 'Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance', 19 World Marketing Congress, Paris, France, July 19-23.

    2016

    Conférences académiques

  • Davcik, N & Turyna, M 2015, 'The Role of Brand Equity in Solving the Ambiguity of Firm Performance under Dynamic Conditions', 18 World Marketing Congress, Bari, Italy, July 14-18.

    2015

    Conférences académiques

  • Grigoriou, N, Davcik, N & Sharma, P 2014, 'Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach', 2014 AMS Annual Conference, Indianapolis, USA, May 21-23.

    2014

    Conférences académiques

  • Davcik, N & Grigoriou, N 2014, 'How dynamic marketing capabilities affect market share performance output: An innovative brand oriented approach', 17 World Marketing Congress, Lima, Peru , August 5-8. 

    2014

    Conférences académiques

  • Pantelic, D, Davcik, N, Zehetner, A & Gillpatrick, T 2013, 'Sustainability as a marketing doctrine (In different economic conditions)', Cross Cultural Conference, Graz, Austria. 

    2013

    Conférences académiques

  •  Davcik, N 2013, 'The role of brand equity and innovation in obtaining price premium', 8th Global Brand Conference, Port, Portugal, April 3-5.

    2013

    Conférences académiques

  • Davcik, N 2012, 'Price Premium: A Multi Research Approach in Branding', 41st Annual Conference EMAC, Lisbon , Portugal, May 22-25.

    2012

    Conférences académiques

  • Davcik, N 2010, 'Brand differentiation: A driver of the brand performance outputs', 6th International conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG, Barcelona, Spain, April 9-11.

    2010

    Conférences académiques

  • Davcik, N 2009, 'Modeling the Brand Value: Brand Equity Approach, Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st century', Academy of Marketing, Cambridge, England, September 1-3.

    2009

    Conférences académiques

  • Davcik, N, Boesso, G & Favotto, F 2009, 'Innovation Drives Differentiation: Functional, Organic & Wellness Food in Italy', 5th Thought Leaders International Conference on Brand Management, Athens, Greece, April 6-7.

    2009

    Conférences académiques

  • Boesso, G, Davcik, N & Favotto, F 2008, 'Health-enhancing products in the Italian food industry: multinationals and SMEs competing on yogurt', 15th International Product Development Management Conference, EIASM, Hamburg, Germany, June 29-July 01.

    2008

    Conférences académiques

  • Davcik, N, Sharma, P & Grigoriou, N 2017, 'Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance' in Marketing at the Confluence between Entertainment and Analytics, Developments in Marketing Science, P. Rossi (ed.), p. 13.

    2017

    Ouvrages de recherche et Chapitres d'ouvrage

  • Davcik, N & Sharma, P 2017, 'The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market' in Marketing at the Confluence between Entertainment and Analytics, P. Rossi (ed.), p.273. 

    2017

    Ouvrages de recherche et Chapitres d'ouvrage

  • Davcik, N & Grigoriou, N 2016, 'How dynamic marketing capabilities affect the market share performance output: An innovative brand oriented approach', Marketing Challenges in a Turbulent Business Environment, Developments in Marketing, Groza, M & Ragland, C,  (eds.) p.133.

    2016

    Ouvrages de recherche et Chapitres d'ouvrage

  • Grigoriou, N, Davcik, N & Sharma, P 2016, 'Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach', in Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Obal et al. (eds.), p.813.

    2016

    Ouvrages de recherche et Chapitres d'ouvrage

  • Davcik, N 2015, 'How Much Do Product Differentiation, Marketing Investments and Brand Equity Actually Affect Price? An Empirical Study in the Consumer Market, Campbell', in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, C. & Ma, J. (eds.), p. 619.

    2015

    Ouvrages de recherche et Chapitres d'ouvrage

  • Davcik, N, Boesso, G &Favotto, F 2010, 'Does Branding Drive Price Differentiation? Functional, Organic & Wellness Food in Italy', in Contemporary Issues in Brand Research, Christodoulides, Christodoulides, G, Veloutsou, C, Jevons, C, de Chernatony, L & Papadopoulos, N (eds.), ATINER, Athens, pp. 293-305. 

    2010

    Ouvrages de recherche et Chapitres d'ouvrage

  • Davick, N 2021, 'The role of international R&D activities on SMEs’ performance', Blog EM Normandie, 13 avril.

    2021

    Articles dans des revues professionnelles