Nebojsa DAVCIK

Davcik, N, Sharma, P & Markovic, S 2025, 'Ethical Ramifications of the Dark Side of Business Practices in the International Business Area', Business Ethics, the Environment and Responsibility, vol. 34, issue 4, pp. 1966-1972. FNEGE : 3.

Villegas, F, Markovic, S, Sancha, C, Davcik, N-S, Sharma, P & Llonch, J (à paraître), 'Circular Economy: The Key Link Between Learning Orientations and Competitive Advantage in Small and Medium-Sized Enterprises', Business Strategy and the Environment. FNEGE : 3 ; ABS : 3.

Davcik, N, Langaro, D, Jevons, C & Nascimento, R 2022, 'Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement', Journal of Product & Brand Management, Vol. 31 No. 1, janvier, pp. 163-174. CNRS : 4 ; FNEGE : 3 ; ABS : 1 ; HCERES : B.

Davcik, N, Cardinali, S, Sharma, P & Cedrola, E 2021, 'Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs', performance?', Journal of Business Research, vol. 128, May, pp. 650-660.CNRS 2 ; FNEGE 2 ; ABS : 3.

Marques, C, Da Silva, RV, Davcik, N & Tamagnini Faria, R 2020, 'The role of brand equity in a new rebranding strategy of a private label brand', Journal of Business Research, vol. 117, septembre, pp. 497-507. CNRS : 2; FNEGE : 2; HCERES : A; ABS 3.

Davcik, N, Sharma, P, Chan, R & Roy, R 2019, 'An introduction to the special issue on the past, present and future research on deliberate lookalikes', Journal of Product & Brand Management, vol. 28(6), pp. 701-706

Ly, A, Esperança, J & Davcik, N 2018, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity', Journal of Business Research, vol. 88(7), pp. 111-122.  

Davcik, N & Sharma, P 2016, 'Marketing resources, performance, and competitive advantage: A review and future research directions'. Journal of Business Research, vol. 69(12), pp. 5547-5552. 

Davcik, N, da Silva, R.V & Hair, J 2015, 'Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research', Journal of Product and Brand Management, vol. 24(1), pp. 3-17

Davcik, N 2013, 'An empirical investigation of brand equity: Drivers and their consequences', British Food Journal, vol. 115 (9), pp. 1342-1360.

Boesso, G, Davcik, N & Favotto, F 2009, 'Health-Enhancing Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt', The Journal of Agrobiotechnology Management and Economics, vol. 12(2), pp. 155-166.  

Davcik, N & Sohier, R 2024, 'Digital Brand Equity: Systematic Literature Review and Lexicographic Analysis', the 25th World Marketing Congress, Bel Ombre, Mauritius, June 25-29.
 

Davcik, N, Zaman, M & Sharma, P 2022, 'The role of tourist expenditure in destination brand research', 15th Global Brand Conference, Sheffil, UK, May 4-6.
 

Davcik, N, Langaro, D & Nascimento, R 2019, 'Users’ perceptions of non-sponsored branded User generated content', 14th Global Brand Conference, Berlin, Germany, May 8-10.

Vaniala, I, Davcik, N & Priem, R 2018, 'The Role of Consumers’ Responses in Interfirm Competitive Dynamics', 21 World Marketing Congress, Porto, Portugal, June 27-29. 

Vaniala, I, Davcik, N & Priem, R 2018, 'The Effects of Consumer Response on Inter-firm Competitive Dynamics', Competitive Dynamics Conference, Kingston, Canada, June 2-4. 

Davcik, N & Grigoriou, N 2017, 'How an unequal intra-firm distribution of dynamic marketing capabilities affect market share', 12th Global Brand Conference, Kalmar, Sweden, 26-28 April.

Ly, A, Esperança, J & Davcik, N 2016, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity'. European International Business Academy 2016 Conference, Vienna, Austria, December 02-04. 

Davcik, N & Sharma, P 2016, 'The role of product innovation in marketing performance: Empirical study in FMCG market', 19 World Marketing Congress, Paris, France,  July 19-23.

Davcik, N & Grigoriou, N 2014, 'How dynamic marketing capabilities affect market share performance output: An innovative brand oriented approach', 17 World Marketing Congress, Lima, Peru , August 5-8. 

Pantelic, D, Davcik, N, Zehetner, A & Gillpatrick, T 2013, 'Sustainability as a marketing doctrine (In different economic conditions)', Cross Cultural Conference, Graz, Austria. 

Davcik, N 2012, 'Price Premium: A Multi Research Approach in Branding', 41st Annual Conference EMAC, Lisbon , Portugal, May 22-25.

Davcik, N, Boesso, G & Favotto, F 2009, 'Innovation Drives Differentiation: Functional, Organic & Wellness Food in Italy', 5th Thought Leaders International Conference on Brand Management, Athens, Greece, April 6-7.

Boesso, G, Davcik, N & Favotto, F 2008, 'Health-enhancing products in the Italian food industry: multinationals and SMEs competing on yogurt', 15th International Product Development Management Conference, EIASM, Hamburg, Germany, June 29-July 01.

Davcik, N & Sharma, P 2017, 'The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market' in Marketing at the Confluence between Entertainment and Analytics, P. Rossi (ed.), p.273. 

Grigoriou, N, Davcik, N & Sharma, P 2016, 'Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach', in Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Obal et al. (eds.), p.813.

Davcik, N, Boesso, G &Favotto, F 2010, 'Does Branding Drive Price Differentiation? Functional, Organic & Wellness Food in Italy', in Contemporary Issues in Brand Research, Christodoulides, Christodoulides, G, Veloutsou, C, Jevons, C, de Chernatony, L & Papadopoulos, N (eds.), ATINER, Athens, pp. 293-305.