Les publications

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  • Alqahtani, A, Sharma, P, Davcik, N & Kingshott, R 2024, 'How do brand evaluations affect online brand engagement? Mediation impact and evidence from Facebook', the Global Brand Conference, Edinburg, UK, April 22-24.
     

    2024

    Conférences académiques

  • Bayarassou, O, Becheur, I, Guizani, H, Bachouche, H & Cherif, E 2024, ', '“Mars and Venus” in femvertising? Gender influence on the perception of women's empowerment in advertising',the 25th World Marketing Congress, Bel Ombre, Mauritius, June 25-29.
     

    2024

    Conférences académiques

  • Moroz, D, Fromentin, V & Pecchioli, B 2024, 'Rare Whisky and Barley Markets: A Time-Varying Causality Analysis', AAWE, Lausanne, Switzerland, July 1-5.
     

    2024

    Conférences académiques

  • Remke, K 2024, 'Design-Oriented Research in Entrepreneurship: A Methodological Review', AOM - Annual Meeting of Academy of Management, Chicago, USA, August.

    2024

    Conférences académiques

  • Walsh, I, Jeanneret Medina, M & Renaud, A 2024, 'Les universitaires et le « diable » : Utiliser ou ne pas utiliser l’intelligence artificielle pour soutenir le travail académique ?, AIM Conference, Montpellier, 27-29 mai.
     

    2024

    Conférences académiques

  • Martinez, F 2024, 'La conduite du changement dans un environnement organisationnel complexe : Une analyse de la dimension normative à l’aune du concept de syncrétisme', 24ème Colloque et séminaire doctoral international, Lyon, France, 12-13 juin.
     

    2024

    Conférences académiques

  • Kumari, S, Venkatesh, VG & Chintamani, B 2024, 'Circular Economy and Procurement Practices in Sugar Industry – An Emerging Economy Perspective', Annual Regional Sustainable Development Conference 2024, Danang, Vietnam, July, 11-12.

    2024

    Conférences académiques

  • Plé M. 2024, 'Impact Of Gender Stereotypes On The Attitude Towards The Brand Endorsed By Female Fairy Tales Characters', AMSWMC24: Academy of Marketing Science World Marketing Congress, Canterbury, UK, June 24-29.

    2024

    Conférences académiques

  • Martel, K 2024, 'Tied movers’: professional inventiveness, purposeful engagement and entrepreneurship across borders', NMR, Nordic Migration Conference, Bergen, Norway. August 13-16.

    2024

    Conférences académiques

  • Culie, J-D, Meyer, V, Philippe, X, Garcia, J-F, Sorreda, T & Tessier, L 2024, 'Big Quit after Covid-19: The ambivalences of liquid employees facing a consumerist work relationship', 84th Annual Meeting of the Academy of Management (AOM), Chicago, USA, August 8-12. BEST PAPER AWARD - AOM 2024

    2024

    Conférences académiques