Vimi JHAM

Vimi JHAM

Dubaï

Professeure Associée en Marketing

Présentation

Vimi Jham est professeure associée en marketing et elle a rejoint EM Normandie en 2025. Elle est titulaire d’un doctorat en gestion des entreprises obtenu à l’Université musulmane d’Aligarh en 2008. Sa thèse porte sur les pratiques de marketing relationnel dans le secteur bancaire indien. Ses intérêts de recherche, à la fois théoriques et appliqués, incluent l’intelligence artificielle en marketing, le comportement du consommateur, la satisfaction client, l’éthique et la durabilité ainsi que les aspects phygitaux du commerce de détail. Ses travaux ont été publiés dans plusieurs revues de premier plan, notamment Journal of Service Theory and Practice, International Journal of Retail and Distribution Management, Services Marketing Quarterly, The International Review of Retail, Distribution and Consumer Research, Thunderbird International Business Review, Richard Ivey Case Publication Canada et Harvard Business Review. 

Expérience professionnelle

Depuis 2025 : Professeure associée en marketing, EM Normandie, Dubaï
2022-2025 : Professeure vacataire, Curtin University, Dubaï
2022-2024 : Professeure vacataire, Universidad de las Américas, Mexique
2011-2022 : Professeure associée en marketing, IMT Business School, Dubaï
2004-2011 : Professeure assistante en marketing, Institute of Management Technology, Inde
1998-2004 : Lecturer en marketing, Jaipuria Institute of Management, Inde
1995-1996 : Lecturer, Times School of Marketing, Inde
1994-1995 : Lecturer, Apeejay School of Marketing, Inde
1993-1994 : Chargée de projet, Shaw Wallace and Company, Inde
1992-1993 : Stagiaire en management, Radico Khaitan Ltd., Inde
1991-1992 : Coordinatrice des recrutements, Unitell India

Département
Marketing
Matières enseignées
Comportement du consommateur
Diplômes
2008 : PhD en Business Management, Aligarh Muslim University

Publications

  • Jham, V 2008, 'Relationship Marketing Practices in the Indian Banking Sector', PhD en Business Management, Aligarh Muslim University.

    2008

    Thèse de doctorat/HDR

  • Sehgal, N, Malhotra, G & Jham, V 2025, 'Does Technology Readiness Matter? Investigating Employee Psychological Well-being through the Lens of Social Robot Anthropomorphism', Journal of Service Theory and Practice, vol. 35(1), pp. 138-164. ABS : 1 ; ABDC : A. 

    2025

    Articles académiques

  • Jham, V, Malhotra, G & Seghal, N 2025, 'Green AI Partnerships: Investigating the Interplay of Anthropomorphism and Consumer-Brand Relationships', Service Marketing Quarterly, vol. 46, issue 1-2, pp. 57-82. ABS : 1 : ABDC : B.

    2025

    Articles académiques

  • Sehgal, N, Jham, V & Malhotra, G 2023, 'Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity', Journal of Retailing and Consumer Services, vol. 75. ABS : 2 ; ABDC : A.

    2023

    Articles académiques

  • Jham, V, Malhotra, G & Sehgal, N 2023, 'Consumer-brand Relationships with AI Anthropomorphic Assistant: Role of Product Usage Barrier, Psychological Distance and Trust', The International Review of Retail, Distribution and Consumer Research, vol. 33, issue 2, pp. 117-133. ABDC : B.

    2023

    Articles académiques

  • Malhotra, G, Jham, V & Sehgal, N 2022, 'Does Psychological Ownership Matter? Investigating consumer green brand relationships through the lens of anthropomorphism', Sistainability, vol. 14, issue 20.

    2022

    Articles académiques

  • Mishra, S, Jain, S & Jham, V 2021, 'Luxury Rental Purchase Intention Among Millennials- A Cross Nation study', Thunderbird International Business Review, vol. 63, issue 4, pp. 503-516. ABS : 2 ;  ABDC : B. 

    2021

    Articles académiques

  • Jham, V 2019, 'Empirical investigation of antecedents of perceived recovery service quality: evidence from retail banking in United Arab Emirates', International Journal of Financial Services Management, vol. 9(4), pp. 369-385.ABDC : C.

    2019

    Articles académiques

  • Jham, V & Waheed, K.A 2019, 'Majid Al Futtaim: Transforming Customer Experiences in shopping mall', Asian African Journal of Economics and Econometrics, ABDC : C. 

    2019

    Articles académiques

  • Jham, V & Malhotra, G 2019, 'Relationship between ethics and buying “Service Innovation and Technology Management in Emerging Economy', International Journal of Services, Technology and Management, vol. 25, no. 1. 

    2019

    Articles académiques

  • Jham, V 2018, 'Customer Satisfaction, Service Quality, consumer demographics and word of mouth communication perspectives: Evidence from retail banking in United Arab Emirates', Academy of Marketing Studies Journal, vol. 22, Issue 3. ABDC : B.

    2018

    Articles académiques

  • Jham, V 2018, 'Role of Women in sustainable development in education sector', World Education Congress, Mumbai, India, July.

    2018

    Conférences académiques

  • Jham, V 2018, 'An Empirical investigation of student’s choice variables in selecting higher education institutions –evidence from UAE', International Academic Conference on Business, Entrepreneurship and Economics, Dubai, UAE, April.

    2018

    Conférences académiques

  • Jham, V 2018, 'Innovation design as a pedagogical tool, “Moving teacher mind set – Content to competency based learning"', World Education Experts, Dubai, UAE, March.

    2018

    Conférences académiques

  • Jham, V & Malhotra, G 2015, 'Role of Ethics in Consumer Buying Behavior: A structural equation modelling approach', Emerging Markets conference, Dubai, UAE.

    2015

    Conférences académiques

  • Jham, V 2014, 'Empirical investigation of bank usage by customers in the UAE', 3rd Asian Business Research Conference, INSEAD, Abu Dhabi, September 15-16.

    2014

    Conférences académiques

  • Jham, V, Mehta A & Genedren, E 2013, 'Al Ghurair: Contributing to Nation Building through Corporate social responsibility towards business', 3rd South Asian Management Research and Case Conference, Bangalore, India

    2013

    Conférences académiques

  • Jham, V 2012, 'Strategic Adoption of Multichannel banking by customers in the UAE banks', International conference on Technology Business and Management, Dubai, United Arab Emirates.

    2012

    Conférences académiques

  • Jham, V &  Garg, P 2009, 'Indian banks and ATM – An empirical study of consumer perception', National conference in management, Indore, India.

    2009

    Conférences académiques

  • Jham, V 2009, 'A study of relationship building skills in the Indian insurance industry', IJAS conference, American and Canadian conference, Toronto, Canada.

    2009

    Conférences académiques

  • Jham, V & Chotani, P 2009, 'Building Travelocity through CRM in the travel industry”, International conference for management in case studies, Ghaziabad, India, 2009

    2009

    Conférences académiques

  • Jham, V 2008, 'Knowledge Management: Integrating knowledge management and customer relationship management concepts', International Conference in Data Management, Institute of Management Technology, Ghaziabad. 

    2008

    Conférences académiques

  • Jham, V & Khan, K.M 2008, 'Model of Customer satisfaction in Retail Banking Industry', INFORMS Marketing Science conference, Vancouver, Pittsburgh, USA.

    2008

    Conférences académiques

  • Jham, V & Khan, K.M. 2007, 'Determinants of Performance in Retail Banking in India – Assessing Customer Satisfaction and Relationship Marketing – Performance Link', Indian Institute of Management, IIM Ahmadabad,2007

    2007

    Conférences académiques

  • Bhattacharyya, S & Jham, V 2007, 'Relationship Marketing through employee satisfaction”, A case study on Indian private banking sector, National case study development', Seminar held by All India Management Association, New Delhi, India.

    2007

    Conférences académiques

  • Jham, V 2007, 'Customer Centric Approach in the Banking industry, A conceptual model of relationship building', International Conference in Services Marketing, India.

    2007

    Conférences académiques

  • Jham, V 2005, 'Relationship between Customer Satisfaction and Performance in Indian Banks – an Empirical study', International Academy of Business and Economics (IABE), Las Vegas, USA.

    2005

    Conférences académiques

  • Jham, V 1999, 'Effect of International marketing on CRM in the Global context', National seminar on marketing, Jaipuria Institute of management, Lucknow, India.

    1999

    Conférences académiques

  • Jham, V & Puri, S 2013, 'Cases in customer centric marketing', IGI Global, USA.

    2013

    Ouvrages de recherche

  • Garg, P & Jham, V 2023, 'Bajaj Electricals : Would blockchain revolutionize supplier payment?', The case Centre, no. 123-0017-1.

    2023

    Cas pédagogiques

  • Jham, V 2022, 'Filli Café: Experience Tea and Talk', Asian Journal of Management Cases, Sage Publication.

    2022

    Cas pédagogiques

  • Gandhi, M & Jham, V 2018, 'Nutrihealth: Transforming Wellness', Richard Ivey Case Publication Canada.

    2018

    Cas pédagogiques

  • Jham, V 2017, 'Leading Change at Al Asafa in the Gulf', Emerald Emerging Markets Case Study Journal, Emerald publication, UK.

    2017

    Cas pédagogiques

  • Jham, V & Mehta, A 2017, 'Yalla Momos: Targeting the Expatriate', Richard Ivey Case Publication Canada. 

    2017

    Cas pédagogiques

  • Mehta, A & Jham, V 2017, 'Yalla Momos: Expansion Dilemma, Richard Ivey Case Publication Canada.

    2017

    Cas pédagogiques

  • Jham, V & Waheed, A 2017, 'Kaya Skin Clinic: Creating a competitive advantage with customers', Richard Ivey Case Publication Canada.

    2017

    Cas pédagogiques

  • Jham, V & Van Genderen, E 2015, 'MIDCOM: a strategic initiative in the Middle East and Africa", Emerald Emerging, Markets Case Studies, vol. 5, Issue 1, pp. 1-16.

    2015

    Cas pédagogiques

  • Jham, V 2014, 'Club Millionaires: Poised for growth in United Arab Emirates, Emerald Emerging, Markets Case Studies, vol. 4, Issue 4, pp. 1-13.

    2014

    Cas pédagogiques