Anu VIJ

Dubaï

Professeure Associée en Management stratégique

Directrice des Affaires Académiques

Présentation

Anu Vij est professeure associée en management stratégique et a rejoint EM Normandie en 2023. Elle est titulaire d'un doctorat en commerce de l'université de Kurukshetra, en Inde, obtenu en 2003. Sa thèse analyse l'impact de la stratégie de publicité comparative sur les choix de marques des consommateurs. Ses recherches portent sur les stratégies marketing et les pratiques de gestion. Ses publications sont liées au comportement des consommateurs, à la gestion marketing et aux pratiques générales de gestion dans les secteurs des services. Elle a activement participé à la création de pratiques innovantes visant à intégrer la technologie, les pratiques industrielles et l'éducation pour favoriser l'engagement efficace des étudiants et améliorer le transfert des connaissances. Anu a enseigné à Skyline University College Sharjah, Aldar University College Dubai, et dans des collèges affiliés à l'université de Kurukshetra, en Inde. Elle a également travaillé dans le développement des affaires chez Nelito Systems Private Limited, en Inde, une filiale de DTS Corporation au Japon.

Expérience professionnelle

Depuis 2023 : Enseignante chercheuse en management stratégique, EM Normandie
2017-2022 : Professeure associée Al Dar University College, Dubai, UAE
2013-2017 : Professeure associée Al Dar University College, Dubai, UAE
2009-2013 : Professeure assistante, Skyline University College, Sharjah
2004-2009 : Professeure assistante, Kurukshetra University, Kurukshetra , India
2002-2004 : Intervenante (Business/Applied Sciences) N.C. College of Engineering, Affiliated to Kurukshetra University India

Département

Stratégie & Entrepreneuriat

Matières enseignées

Management stratégique

Diplômes

2003 : PhD en commence, Kurukshetra University, India

Publications

Vij, A 2003, 'Impact of Comparative Advertising on Brand Choice', Phd en commerce, Kurukshetra University, India.

2003

Thèse de doctorat/HDR
Vij, M, Vij, A & Medina-Lopez, A (à paraître), 'Unveiling the Impact of Nature-Based Tourism Marketing: A Phenomenological Analysis of Experiences and Emotional Engagement on Tourist Behaviour in the United Arab Emirates', FIIB Business Review. ABS : 1.

2025

Articles académiques
Seshadri, U., Kumar, P., Vij, A. & Ndlovu, T. 2023, 'Marketing strategies for the tourism industry in the United Arab Emirates after the COVID-19 era', Worldwide Hospitality and Tourism Themes, vol. 15, no. 2, pp. 169-177. ABS : 1.

2023

Articles académiques
Kabiraj, S., Upadhya, A., Vij, A 2021, 'Exploring the Factors Affecting the Behavioral Intention of Visitors in Wine Festival: The Case of China Dalian International Wine and Dine Festival', Business Perspectives and Research, vol. 9, issue 3, pp. 352-369. ABS : 1.

2021

Articles académiques
M. Alzoubi, Haitham & Vij, M, Vij, A & Hanaysha, Jalal. 2021, 'What Leads Guests To Satisfaction And Loyalty In UAE Five-Star Hotels? AHP Analysis To Service Quality Dimensions. Enlightening Tourism', A Pathmaking Journal, vol. 11, pp. 102-135.

2021

Articles académiques
Masoud, N., Vij, A & Ntim, C.G. 2021, 'Factors influencing corporate social responsibility disclosure (CSRD) by Libyan state-owned enterprises (SOEs)', Cogent Business and Management, vol. 8(1). ABS : 1.

2021

Articles académiques
Taha, S., Osaili, T.M., Vij,M., Vij, A &.al. 2021, 'Measuring management practices impact on hygiene practices of food handlers: The mediating role of commitment and training perception', Food Control, vol. 130, December.

2021

Articles académiques
Masoud, N & Vij, A 2020, 'The effect of mandatory CSR disclosure on firms: empirical evidence from UAE', International Journal of Sustainable Engineering, vol. 14, issue 3, pp. 378-389.

2020

Articles académiques
Taha,S., Osaili, T. M., Vij, A., Albloush, A & Nassoura, A 2020, 'Structural modelling of relationships between food safety knowledge, attitude, commitment and behavior of food handlers in restaurants in Jebel Ali Free Zone, Dubai, UAE', Food Control, vol. 118, December.

2020

Articles académiques
Vij, M, Upadhya, A, Vij, A & Kumar, M 2019, 'Exploring Residents' Perceptions of Mega Event-Dubai Expo 2020: A Pre-Event Perspective', Sustainability, vol. 11.

2019

Articles académiques
Vij, M & Vij, A 2012, 'Tourism and carbon foot prints in United Arab Emirates – challenges and solutions', Journal of Environment Management and Tourism, vol. III, Issue 1(5), pp. 41-54.

2012

Articles académiques
Vij, A 2017, 'Adoption of social media marketing- an overview of UAE service firms', 7th International Conference on Innovative Trends in Science, Engineering and Management (ICITSEM), Dubai, UAE, February 1-2.

2017

Conférences académiques
Vij, A 2016, 'Exploring reliance of small business firms on web empowered marketing communications', 2nd International Conference On Information Management and Industrial Engineering (ICII), Los Angeles, USA, January 4-6.

2016

Conférences académiques
Vij, A 2015, 'Exploring the impact of market segmentation strategy on the value proposition offered – A case of select automobile company', 4th Abu Dhabi University Annual Research Conference, Abu Dhabi, UAE, November 26.

2015

Conférences académiques
Vij, A 2014, 'Managing competitive advantage in the cluttered content environment', International Conference on Advances in Economics, Management and Social Study, Kuala Lumpur, Malaysia, August 2-3.

2015

Conférences académiques
Vij, A 2013, 'Sharjah Economy: achievements, potential and challenges', 2nd International conference (Dubai Convention), Dubai, UAE, April 5-8.

2015

Conférences académiques
Vij, A 2012, 'Market Orientation and Performance Innovativeness: an Investigation in Small Firms at Sharjah Emirate', Global Perspectives of Business Management, Sharjah, UAE, April 29 - May 30.

2012

Conférences académiques
Vij, A 2012, 'A Study Of Trade Patterns Between United Arab Emirates (UAE) And China – Emerging Trends And Future Consequences', Global Perspectives of Business Management, Sharjah, UAE, April 29 - May 30.

2012

Conférences académiques