Rajibul HASAN

Rajibul HASAN

Dublin

Professeur en Marketing

Présentation

Rajibul Hasan est professeur de marketing. Il a rejoint l’EM Normandie en 2023. Rajibul Hasan est titulaire d’un PhD en marketing de l’Université du Kent, obtenu en 2016. Sa thèse porte sur l’adoption de l’innovation du marché pyramidal. Ses intérêts de recherche sont l’intelligence artificielle, la technologie, le marketing numérique, l’innovation et le comportement des consommateurs. Ses publications traitent du comportement d’adoption des robots et d’autres technologies intelligentes. Avec une formation de recherche en intelligence artificielle, technologie, marketing numérique, innovation et comportement des consommateurs, il a publié des articles et des éditoriaux dans des revues à comité de lecture. Ses recherches ont été publiées dans de nombreuses revues universitaires, notamment Tourism Management, Journal of Travel Research, International Journal of Contemporary Hospitality Management, Technological Forecasting and Social Change, Journal of Public Policy and Marketing, et Journal of Business Research, entre autres. 

Expérience professionnelle

Depuis 2023 : enseignant-chercheur en Marketing, EM Normandie
2020-2023 : professeur assistant, School of Business, Maynooth University, Ireland
2023-2023 : vacataire, Trinity Business School, Dublin, Ireland
2016-2020 : professeur assistant en marketing, Rennes School of Business

Département
Marketing
Matières enseignées
Comportement du consommateur Marketing Digital Marketing Research and Analytics
Diplômes
2016 : PhD en Marketing, University of Kent, UK

Publications

  • Hasan, R 2016, 'Consumer adoption of pro-poor innovations in the Bottom of Pyramid (BOP) market', PhD en Marketing, University of Kent, UK.

    2016

    Thèse de doctorat/HDR

  • Zaman, M, Hasan, R, Vo-Thanh, T, Shams, R, Rahman, M & Jasim, K.M (à paraître), 'Adopting the Metaverse in the Luxury Hotel Business: A Cost-Benefit Perspective', International Journal of Contemporary Hospitality Management. FNEGE : 3 ; ABS : 3.

    2024

    Articles académiques

  • Vo-Thanh, T, Zaman, M, Thai, T.D-H, Hasan, R & Senbeto, D-L 2024, ‘Perceived Customer Journey Innovativeness and Customer Satisfaction: A Mixed-Method Approach’, Annals of Operations Research, vol. 333, pp. 1019-1044. FNEGE : 2 ; ABS : 3 ; HCERES : A.

    2024

    Articles académiques

  • de Kervenoael, R, Schwob, A, Hasan, R & Psylla, E 2024, 'SIoT robots and consumer experiences in retail: Unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm', Journal of Retailing and Consumer Services, vol. 76, January. FNEGE : 3 ; ABS : 2.

    2023

    Articles académiques

  • de Kervenoael, R, Hasan, R, Schowb, A & LePaih, V (à paraître), 'Consumers’ perceived value of Social IoT based online community: investigating social awareness processes surrounding smart kitchen robot appliances', Behaviour and Information Technology. ABS : 2.

    2023

    Articles académiques

  • Zaman, M, Vo-Thanh, T, Nguyen, C.T.K, Hasan, R, Akter, S, Mariani, M & Hikkerova, L (à paraître), 'Motives for posting fake reviews: Evidence from a cross-cultural comparison', Journal of Business Research. FNEGE : 2 ; CNRS : 2 ; HCERES : A ; ABS : 3.

    2023

    Articles académiques

  • De Kervenoael, R.J, Schwob, A, Hasan, R & Kemari, S (à paraître), 'Food choice and the epistemic value of recommender systems: The case of Yuka’s perceived value in France'. Behaviour and Information Technology. ABS : 2.

    2023

    Articles académiques

  • Nemeh, A, Hasan, R & Hazir, O (à paraître) 'Business School Students’ Motivations and Intentions to Pursue a Project Management Career: An Empirical Analysis', British Journal of Guidance and Counselling. ABS 2.

    2022

    Articles académiques

  • Hasan, R, Zaman, M & Princet, E 2022, ‘How social media data can influence consumers’ attitudes towards cosmetic brands? The case of Maybelline’, International Journal of Big Data Management, Vol.2 No.2, pp.117-132.

    2022

    Articles académiques

  • Zaman, M, Michael, N, Michael, I & Hasan, R 2022, 'Does the use of big data make the websites more innovative? Evidence from the UAE', International Journal of Big Data Management, vol. 2, no. 2, pp. 152-169.

    2022

    Articles académiques

  • Vo-Thanh, T, Zaman, M, Hasan, R, Akter, S & Dang-Van, T 2022, 'The service digitalization in fine-dining restaurants: A cost-benefit perspective', International Journal of Contemporary Hospitality Management, vol. 34, n. 9, pp. 3502-3524. CNRS : 3 ; HCERES : B ; ABS : 3.

    2022

    Articles académiques

  • Zaman, M, Vo-Thanh, T, Hasan, R, Riad Shams, S-M & Vukovic, D (à paraître), 'How Can Hotels Create Sustainable Competitive Advantages? A Resource-Based View', Journal of Strategic Marketing. CNRS : 4 ; FNEGE : 4 ; ABS : 2 ; HCERES : C.

    2022

    Articles académiques

  • Rather, R, Hollebeek, L, Loureiro, S, Khan, I & Hasan, R (à paraître), 'Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective', Journal of Travel Research. FNEGE: 2 ; ABS : 4.

    2022

    Articles académiques

  • Zaman, M, Vo-Thanh, T, Hasan, R & Babu, M.M. (à praître), 'Mobile channel as a strategic distribution channel in times of crisis: A self-determination theory perspective', Journal of Strategic Marketing. CNRS : 4 ; FNEGE : 4 ; ABS : 2 ; HCERES : C.

    2021

    Articles académiques

  • Ogunjimi, A. Rahman, M, Islam, N. & Hasan, R. 2021, 'Smart mirror fashion technology for the retail chain transformation', Technological Forecasting and Social Change, vol. 173. FNEGE : 2 ; ABS 3.

    2021

    Articles académiques

  • de Kervenoael, R., Schwob, A., Hasan, R. & Ting, Y. S. 2021, 'Consumers' perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore', Journal of Consumer Behaviour, vol. 20, issue 3, pp. 550-563. ABS 2.

    2021

    Articles académiques

  • Hasan, R., Shams, R., & Rahman, M. 2021, 'Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri', Journal of Business Research, vol. 131, issue C, 591-597. FNEGE : 2 ; ABS 3.

    2021

    Articles académiques

  • Hasan, R, Koles, B, Zaman, M & Paul, J 2021, 'The potential of chatbots in travel & tourism services in the context of social distancing', International Journal of Technology Intelligence and Planning, vol. 13, No. 1, pp.63–83. ABS : 1..

    2021

    Articles académiques

  • Hasan, R., Abdunurova, A., Wang, W., Zheng, J., & Shams, S. R. 2021, 'Using deep learning to investigate digital behavior in culinary tourism. Journal of Place Management and Development, Vol. 14, No. 1, pp. 43-65. ABS 2

    2021

    Articles académiques

  • Vo-Thanh, T, Zaman, M, Hasan, R, Rather, R. A, Lombardi, R & Secundo, G (à paraître), 'How a Mobile App Can Become a Catalyst for Sustainable Social Business: The Case of Too Good To Go', Technological Forecasting & Social Change. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.

    2021

    Articles académiques

  • Hasan, R. & YU, Z. 2020, 'Capitalism leading to unhealthy food consumption', Strategic Change, vol. 29(6), pp. 633-643. FNEGE : 4 ; ABS 2.

    2020

    Articles académiques

  • Husain, S., Sohag, K., Hasan, R., & Shams, S. R. 2020, 'Interest rate and income disparity: Evidence from Indonesia', Strategic Change, vol. 29(6), pp. 665-672. FNEGE : 4 ; ABS 2.

    2020

    Articles académiques

  • Riad, S & Hasan, R 2020, 'Capacity building for transnationalisation of higher education: Knowledge management for organisational efficacy', European Business Review, Vol. 32 No. 3, pp. 459-484. FNEGE : 3 ; ABS 2.

    2020

    Articles académiques

  • de Karvenoael, R, Hasan, R & Schwob, A 2020, 'Leveraging Human-Robot Interaction in Hospitality Services: Incorporating the Role of Perceived Value, Empathy, and Information Sharing into Visitors' Intentions to Use Social Robots', Tourism Management, vol. 78, June. FNEGE : 1 ; ABS 4.

    2020

    Articles académiques

  • Hasan, R, Shams, R, Rahman, M & Ehsanul, S 2020, 'Analysing Pro-poor Innovation Acceptance by Income Segments', Management Decision, Vol. 58 No. 8, pp. 1663-1674. FNEGE : 3 ; ABS 2.

    2020

    Articles académiques

  • Abdunurova, A., Uspanova, M., Hasan, R., Surapbergenova, Z., & Kudaibergenov, N. 2020, 'Pre-purchasing and post-purchasing travel behavior on social media: The case of kazakhstan', Journal of Environmental Management & Tourism, vol. 11(6), pp. 1475-1488.

    2020

    Articles académiques

  • Hasan, R, Ben, L & Dan, P 2020, 'Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces', Journal of Business Research, vol.121, pp. 461-475. FNEGE : 2 ; ABS : 3.

    2020

    Articles académiques

  • Narissara, P, Koles, B & Hasan, R 2019, ‘All you need is brand love: A review and conceptual framework of brand love’, Journal of Marketing Management, vol. 35, issue 1-2, pp. 97-129. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS : 2.

    2019

    Articles académiques

  • Hasan, R, Yinggang, L, Kitchen, P & Rahman, M 2019, 'Exploring Consumer Mobile Payment Adoption in the Bottom-of-the-Pyramid Context: A Qualitative Study', Strategic Change, vol. 28, pp. 345-353. FNEGE : 4 ; ABS : 2.

    2019

    Articles académiques

  • Hasan, R, Ben L & Dan, P 2018, 'An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces', Journal of Public Policy & Marketing, vol. 38, issue 1, pp. 61-80. FNEGE : 3 ; ABS : 3.

    2018

    Articles académiques

  • Hasan, R &  Kumar Jha, a 2018, 'What’s Good for Business Growth: Implications of Innovativeness and Price Sensitivity for Firms in Developing Countries', Strategic Change, vol. 27, no. 5, pp. 469-476. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS : 2.

    2018

    Articles académiques

  • Hasan, R., Lowe, B. & Rahman, M. 2017, 'Visual Cues and Innovation Adoption among Consumers at the Bottom of the Pyramid', Qualitative Market Research: An International Journal, Vol. 20 No. 2, pp. 147-157. ABS 2.

    2017

    Articles académiques

  • Hasan, R, Kumar Jha, A & Liu, Y 2017, 'Excessive Use of Online Video Streaming Services: Impact of Recommender System Use', Psychological Factors, and Motives, Computers in Human Behavior, vol. 80, pp. 220-228. ABS 3.

    2017

    Articles académiques

  • Hasan, R, Raziz, E. & Rahman, M. 2015, 'Communication of dividend decisions and banks' share price volatility', Review of Enterprise and Management Studies, vol. 2(1), pp. 45-61.

    2015

    Articles académiques

  • Hasan, R., Rahman, M., & Khan, M. M. 2013, 'Rural consumers’ adoption of CRM in a developing country context', International Journal of Business and Management Invention, vol. 2(9), pp. 121-131.

    2013

    Articles académiques

  • Vukovic, D.B., Vrontis, D., Shams, S.M.R. & Hasan, R.  2021, "Guest editorial", Journal of Place Management and Development, Vol. 14 No. 1, pp. 1-4.

    2021

    Autres contributions académiques

  • Hasan, R., Zaman, M., & Koles, B 2023, 'Travellers’ Intent to Use Chatbots on Websites and Social media Platforms prior to, during, and after their Trips', 24th Academy of Marketing Science World Marketing Congress, Canterbury, UK, July 11-14.

    2023

    Conférences académiques

  • Kenebayeva, A, Hasan, R, Tazhina, G, Cavusoglu, M & Abdunurova, A 2023, 'Robot-Enhanced Experiential Restaurants: Expectations And Experiences of Modern Customers', The International Hospitality Information Technology Association (iHITA), Toronto, Canada, June 26-29.

    2023

    Conférences académiques

  • Zaman, M, Hasan, R, Vo-Thanh, Tan 2023, 'Understanding Travelers’ Intention to Use Chatbots: A Mixed-Method Approach', AFMAT Conference, Gérone, Spain, May 31 - June 2.

    2023

    Conférences académiques

  • Hasan, R &  Abdunurova, A 2020, 'A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants', AIRSI2020 Confrence, Zaragoza, Spain, September 3-4.

    2020

    Conférences académiques

  • de Kervenoael, R, Hasan, R & Millet, T 2019, 'Caring for the merchant: Measuring the impact on contactless payment intention, and technology acceptance engagement for the senior market', EURAM 2019 Conference, Lisbon, Portugal, June 26-28.

    2019

    Conférences académiques

  • Hasan, R, Lowe, B & Petrovici, D 2018, 'Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market', Academy of International Business, Minneapolis, Minnesota, June 25-28.

    2018

    Conférences académiques

  • Lowe, B, Sullivan-Mort, G & Hasan, R 2018, 'Connecting with Consumers in Subsistence Marketplaces', Academy of Marketing Science (AMS) World Marketing Congress, Porto, Portugal, June 27-29.

    2018

    Conférences académiques

  • Hasan, R, Lowe, B & Petrovici, D 2018, 'Pro-poor Innovation Adoption in the BOP Market: Toward an Integrated View', 25TH IPDMC: Innovation and product development management conference, Porto, Portugal, June 10-13.

    2018

    Conférences académiques

  • Hasan, R, Lowe, B & Petrovici, D 2017, 'Consumer Adoption of Innovations in the Bottom-of- the-Pyramid: Empirical Evidence from Two Services in Bangladesh', Royal Bank International Research Seminar, Montreal, Canada.

    2017

    Conférences académiques

  • Hasan, R, Lowe, B & Petrovici, D 2017, 'An integrated model of pro-poor innovation adoption within the bottom-of-the-pyramid', Academy of Marketing Science (AMS) World Marketing Congress, Canterbury, New Zealand.

    2017

    Conférences académiques

  • Hasan, R, Lowe, B & Petrovici, D 2017, 'Towards an integrated theory of pro-poor innovation adoption in the BOP', EMAC 2017 Conference, Groningen, Netherlands.

    2017

    Conférences académiques

  • Hasan, R, Lowe, B & Petrovici, D 2016, 'Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid', Academy of Marketing Conference, Paris, France.

    2016

    Conférences académiques

  • Hasan, R, Lowe, B & Petrovici, D 2016, 'Antecedents of adoption of pro-poor innovations in the bottom of pyramid: An empirical comparison of key innovation adoption models', Academy of Marketing Science (AMS) World Marketing Congress, Paris, France.

    2016

    Conférences académiques

  • Hasan, R, Lowe, B & Petrovici, D 2015, 'Empirical comparisons of key innovation adoption models in the context of the Bottom of the Pyramid (BOP)', Academy of Marketing Conference, Limerick, Ireland.

    2015

    Conférences académiques

  • Zaman, M, Hasan, R & Shams, R 2021, 'Impact of Big Data in Tourism and Hospitality: Challenges and Organizational Adaptation', In D. Vrontis, A. Thrassou, Y. Weber, R. Shams, E. Tsoukatos, & L. Efthymiou (Eds), Business Under Crisis: Contextual Transformations and Organisational Adaptations, Palgrave Macmillan, pp. 185-202.

    2021

    Ouvrages de recherche et Chapitres d'ouvrage

  • Hasan, R & Billa, M 2021, 'Influencers’ Impact on Business Model Innovation in the Luxury Personal Goods Industry' In: Business Model Innovation. United Kingdom: Routledge, pp. 28-39.

    2021

    Ouvrages de recherche et Chapitres d'ouvrage

  • Hasan, R, Teng, Y & Shams, R 2021, 'The Impact of Social Media on Business Model Innovation' In: Business Model Innovation, United Kingdom: Routledge, pp. 11-27.

    2021

    Ouvrages de recherche et Chapitres d'ouvrage

  • Lowe, B., Hasan, R. & Jose, S. 2018, 'A Conceptual Model of Pro-poor Innovation Adoption in the BOP and Subsistence Marketplaces', In Singh R. (eds.) Bottom of Pyramid Marketing: Making, Shaping and Developing BOP Markets, Emerald Publishing, pp. 111-133.

    2018

    Ouvrages de recherche et Chapitres d'ouvrage

  • Lowe, B. & Hasan, R 2017, 'Adoption of pro-poor innovations in the context of the BOP and subsistence marketplaces: Challenges, opportunities and research agenda', In: Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis Simintiras and Banita Lal (eds.) Emerging Markets from a Multidisciplinary Perspective – Challenges, Opportunities and Research Agenda, Springer, pp. 243-254.

    2017

    Ouvrages de recherche et Chapitres d'ouvrage

  • Rahman, M, Hasan, R & Floyd, D 2013, 'Brand orientation as a strategy that influences the adoption of innovation in the bottom of the pyramid market', Strategic Change, vol. 22 (3‐4), pp. 225-239. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS 2.

    2013

    Ouvrages de recherche et Chapitres d'ouvrage

  • Hasan, R 2021, 'Can chatbots help companies deal with social distancing measures?', RTE Brainstorm, July 23.

    2021

    Articles dans des revues professionnelles

  • Hasan, R 2018, 'Vidéos en ligne : une addiction orchestrée', Ouest-France, June 25.

    2018

    Articles dans des revues professionnelles

  • Hasan, R 2018, 'Pourquoi un coup d’oeil sur une vidéo se transforme si souvent en 3 heures de “binge watching”', We Demain, March 9.

    2018

    Articles dans des revues professionnelles