Yamen Koubaa
Professeur Associé en Marketing - Directeur de Programme Undergraduate
Département d'activité
Marketing
Matières enseignées
Marketing
Bio
Yamen Koubaa est professeur associé en marketing et affaires internationales et a rejoint l’EM Normandie en 2019. Il est titulaire d’un PhD en Science du marketing à l’University of Marketing and Distribution Sciences, Ryūtsū Kagaku Daigaku, Japon, obtenu en 2009. Sa thèse porte sur la modélisation du processus de décision d’achat des produits hybrides. Ses recherches portent sur l’image de marque, la quantification de la décision d’achat, l’utilisation de l’outil statistique en recherche marketing et le marketing olfactif.
Diplômes
2009 : PhD en Sciences du Marketing, University of Marketing and Distribution Sciences, Kobe, Japon
Expérience professionnelle
Depuis 2019 : enseignant chercheur en marketing, EM Normandie
Publications
Publications
Année de publication
Date
Koubaa, Y 2009, "Product country image, brand image, product evaluation and consumer subsequent behavior: an international marketing perspective", PhD en Sciences du Marketing, University of Marketing and Distribution Sciences, Kobe, Japon.
2009
Thèse de doctorat/HDR
Koubaa, Y & Eleuch, A 2021, ‘Multimodal perceptual processing: the case of visual-induced olfactory imagery and its effects on taste perception, and the desire to eat’, Journal of Advertising Research, vol. 61, issue 1, pp. 78-94, March. CNRS: 3; FNEGE: 2; HCERES: A ; ABS 3
2021
Articles académiques
Koubaa, Y & Eleuch, A 2020, 'Gender effects on odor-induced taste enhancement and subsequent food consumption', Journal of Consumer Marketing, March, vol. 37 No. 5, pp. 511-519. CNRS 4 ; FNEGE 4 ; HCERES C ; ABS : 1
2020
Articles académiques
Koubaa, Y (2017) "Odor-induced taste enhancement and consumption of low-sugar pastry". International Journal of Market Research, vol. 59 (6), pp. 749-765.
2017
Articles académiques
Koubaa, Y, Tabbane, R & Hamouda, M (2017) "Segmentation of the senior market: how do different variables sets discriminate between senior segments?", Journal of Marketing Analytics, vol. (3), pp. 1-12.
2017
Articles académiques
Koubaa, Y (2016) "An empirical illustration of the transformation process of purchasing: an application of the system dynamic modelling approach". International Journal of Logistics Management, vol. 27 (1), pp. 167-187.
2016
Articles académiques
Koubaa, Y, Boudali, R.M & Fort, F (2015) "Multidimensional structures of brand and country images and their effect on product evaluation". International Journal of Market Research, vol. 57(1), pp. 95-124.
2015
Articles académiques
Koubaa, Y, Tabbane, R & Jallouli, R (2014) "On the use of structural equation modeling in marketing image research", Asia Pacific Journal of Marketing and Logistics, vol. 26(2), pp. 315-338.
2014
Articles académiques
Koubaa, Y & Eleuch Ep Koubaa, A (2012) "Determinants of Tunisian SMEs exporting behavior". Journal of Global Business and Technology, vol. 8(1), pp.46-59.
2012
Articles académiques
Koubaa, Y, Ulvoas, G & Chew, P (2011) "The dual impact of traditional and national values on expatriate ethnic groups’ attitudes and willingness to buy". Asia Pacific Journal of Marketing and Logistics, vol. 23(5), pp. 626-640.
2011
Articles académiques