Marie ASHWIN

Professeur Associé en Marketing

Département d'activité
Marketing
Matières enseignées
Méthodologie
Marketing
Bio
Enseignante-chercheure en Marketing - EM Normandie, depuis 2008. Elle est titulaire d’un Ph.D. en Marketing (South Bank University Londres, 2005). Ses domaines de recherche s’articulent autour de l’orientation marché, des réseaux sociaux et de leur impact sur la génération Y, outre les études interculturelles.
Diplômes
Ph.D. in Marketing, South Bank University Londres, 2005
Expérience professionnelle
  • Depuis 2008 : Enseignant - Chercheur en Marketing - EM Normandie
  • 2007 -2008 : Business School, University of Hertfordshire Development of bridging programme for undergraduate dissertation students in the Business School, UH
  • 2006 - 2007 : Business School, University of Hertfordshire Development and delivery of new Research Methods modules for students undertaking Undergraduate dissertations and work placement projects, UH
Près de chez vous
contactez
Marie
ASHWIN
PROFESSEUR ASSOCIÉ EN MARKETING
+33 (0)2 32 92 59 99
m.ashwin@em-normandie.fr

Travaux de recherche

Publications

Année de publication

Type

Hirst Ashwin, M & Hirst, A 2016, 'Innovation on the RM curriculum to help develop research skills before the final year Master’s dissertation', 15th European Conference on Research Methodology for Business and Management, ACPI, London, United Kingdom, June, 9-10
2016
Conférences académiques
Hirst Ashwin, M 2013, 'Evaluating a newly implemented dissertation supervision system – views from both sides of the equation', 12th European Conference on Research Methodology for Business and Management Studies, ECRM, Guimaraes, Portugal, 4-7 juillet
2013
Conférences académiques

Bednall, D, Hirst Ashwin, M & Hirst, A 2013, 'In a word: Applying cognitive interviewing methods in legal market research', 12th European Conference on Research Methodology for Business and Management Studies, Guimaraes, Portugal, 4-7 juillet

2013
Conférences académiques
Hirst Ashwin, M & Hirst, A 2012, 'The drivers behind the establishment of a dissertation supervision process in the French Grande Ecole system', 11th European Conference on Research Methodology for Business and Management Studies (ECRM), ECRM, Bolton, Royaume-Uni, 28-29 juin
2012
Conférences académiques
Hirst Ashwin, M & Hirst, A 2011, 'Egalité, Fraternité, Liberté – A supervision journey across cultural frontiers', 10th European Conference on Research Methodologies (ECRM) for Business and Management Studies, ECRM, EM Normandie, Caen, France, 20-21 juin
2011
Conférences académiques

Bednall, D, Hirst Ashwin, M & Hirst, A 2011, 'Trademarking color: The role of survey evidence', 15th Academy of Marketing Science (AMS) World Marketing Congress, AMS, Reims, France, 18-23 juillet

2011
Conférences académiques
Hirst Ashwin, M & Hirst, A 2010, 'Spreading the Load - A Programme Team Approach to Delivering Methodology', 9th European Conference on Research Methodology (ECRM) for Business and Management Studies, ECRM, Madrid, Espagne, 23-25 juin 2010
2010
Conférences académiques

Bednall, D, Hirst, A, Hirst Ashwin, M, Içöz, O, Hulten, B & Bednall, TC 2009, 'Social networking, social harassment and social policy', Australian and New-Zeland Marketing Academy Annual Conference, ANZMAC, Melbourne, Australie, 30 novembre-2 décembre

2009
Conférences académiques
Hirst Ashwin, M & Hirst, A 2009, 'Read, mark, learn and inwardly digest 'an international flavour to a literature review' with apologies to the book of commen prayer (1662)', 8th European Conference on Research Methodology for Business and Management Studies, ECRM, Valleta, Malte, 22-23 juin 2009
2009
Conférences académiques

Hirst, A, Hirst Ashwin, M, Bednall, D & Içöz, O 2009, 'A Preliminary Investigation into the Phenomenon of Social Networking Sites in Europe and its Impact upon Generation Y', International Conference on Business Management and Economics, ICBME, Cesme-Izmir, Turquie, 22-24 octobre

2009
Conférences académiques