To train operational executives who can work on the global scene, such is the objective of the Bachelor en Management International offered at EM Normandie.
A pronounced professionalisation bias and expatriation is the DNA of this programme accredited at Bac+3 (Undergraduate degree) by the French Ministry of National Education, and recognised as such by companies.
Here is a focus on the latest developments as presented by Dr Khaireddine Mouakhar, the Head of Programme.
1. You will be launching in September 2016 two new options – e-business development & car sales. Could you tell us the reasons for this selection?
"Our objective is to widen the range of offers in Year 3 in addition to the 2 we have currently (International Business & Logistique Internationale) to allow students to acquire advanced expertise in a target field with international dimension. To achieve this, we have analysed the needs of the market, our knowhow and our strengths. This led us to open the e-business development option in Le Havre (which is in keeping with our dynamic profile in the digital business sector, and the car sales option in Paris, which is the must-be area in the global automobile network, as a partnership with the Association Nationale pour la Formation Automobile. To increase the opportunities for our students, we have decided to offer these new specialisations on a cooperative basis, which constitutes a genuine springboard towards employment."
2. So far this programme had been exclusively open to students straight out of secondary education via the Atout+3 National Test Bank, but there is now a new route for accessing Year 3 directly. What are the objectives and modalities for this admission process ?
"We took the option of opening the admission process to holders of other degrees and diplomas in order to enrich the cohorts thanks to a diversity of backgrounds. A specific Admissions Test open to French and international students holding a 2 year degree was introduced last September : this allowed to welcome 26 students with mostly BTS (HnD), DUT and Bachelor diplomas and degrees."
3. Could you give us an Elevator Presentation of the Bachelor en Management ?
"If we go beyond the international and operational dimensions mentioned previously, what springs to mind right away is the cross-cultural element thanks to the cohort's diversity (23 % are international students this year), the differentiation niche specialisations offer, and the springboard effect after the programme, whether for a direct professional insertion, a continuation of studies or the starting of a business."