

Efe CAMURDAN
Professeur Associé en Marketing - Directeur Académique du M2 Digital Sales

Depuis 2021 : enseignant chercheur en Marketing, EM Normandie
2019-2021 : Directeur du programme MSc Marketing, University College Dublin, Irlande
2016-2021 : professeur assistant marketing, University College Dublin, Irlande
Publications
Année de publication
Type
Camurdan, E 2016, 'Competent Consumer: Achievement Goal Theory and Consumer Evaluations', PhD en Business Administration, Koc University, Sarıyer, Turquie.
Riza, C, Claudy, M, Heidenreich, S & Camurdan, E 2021, 'The role of brands in overcoming consumer resistance to autonomous vehicles', Psychology and Marketing, vol. 04, pp. 1-21. CNRS : 3 : FNEGE : 2 ; HECERS : A ; ABS : 3.
Camurdan, E, Gurhan Canli, Z & Alokparna, S.M 2019, 'Brands are the RIGHT Choice: Political Ideology and Brand Centricity', Association for Consumer Research Conference, Atlanta, USA, October 17-20.
Camurdan, E, Gurhan Canli, F & Alokparna, S.M 2015, 'Achievement Mindsets and Brand Dilution', Association for Consumer Research Conference, New Orleans, USA, October.
Camurdan, E, Gurhan Canli, Z & Aydinoglu, N 2015, 'Competent Consumer: Achievement Mindsets and Effectiveness of Direct versus Indirect Comparative Advertising Formats', European Marketing Academy Conference, Leuven, Belgium, May 26-29.
Camurdan, E, Gurhan Canli, Z & Alokparna, SM 2015, 'Achievement Mindsets and Brand Dilution', Society for Consumer Psychology Conference, Phoenix, USA, February 26-28.
Camurdan, E, Gurhan Canli, Z & Aydinoglu, N 2014, 'Achievement Mindsets and Comparative Advertising', Association for Consumer Research Conference, Baltimore, USA, October 23-26.