Since 2019 : associate professor of marketing, EM Normandie
Year of publication
Koubaa, Y 2009, "Product country image, brand image, product evaluation and consumer subsequent behavior: an international marketing perspective", PhD in Marketing Sciences, University of Marketing and Distribution Sciences, Kobe, Japan.
Koubaa, Y & Eleuch, A 2021, ‘Multimodal perceptual processing: the case of visual-induced olfactory imagery and its effects on taste perception, and the desire to eat’, Journal of Advertising Research. March. CNRS: 3; FNEGE: 2; HCERES: A ; ABS 3
Koubaa, Y & Eleuch, A 2020, 'Gender effects on odor-induced taste enhancement and subsequent food consumption', Journal of Consumer Marketing, March, vol. 37 No. 5, pp. 511-519 CNRS 4 ; FNEGE 4 ; HCERES C ; ABS : 1
Koubaa, Y (2017) "Odor-induced taste enhancement and consumption of low-sugar pastry". International Journal of Market Research, vol. 59 (6), pp. 749-765.
Koubaa, Y, Tabbane, R & Hamouda, M (2017) "Segmentation of the senior market: how do different variables sets discriminate between senior segments?", Journal of Marketing Analytics, vol. (3), pp. 1-12.
Koubaa, Y (2016) "An empirical illustration of the transformation process of purchasing: an application of the system dynamic modelling approach". International Journal of Logistics Management, vol. 27 (1), pp. 167-187.
Koubaa, Y, Boudali, R.M & Fort, F (2015) "Multidimensional structures of brand and country images and their effect on product evaluation". International Journal of Market Research, vol. 57(1), pp. 95-124.
Koubaa, Y, Tabbane, R & Jallouli, R (2014) "On the use of structural equation modeling in marketing image research", Asia Pacific Journal of Marketing and Logistics, vol. 26(2), pp. 315-338.
Koubaa, Y & Eleuch Ep Koubaa, A (2012) "Determinants of Tunisian SMEs exporting behavior". Journal of Global Business and Technology, vol. 8(1), pp.46-59.
Koubaa, Y, Ulvoas, G & Chew, P (2011) "The dual impact of traditional and national values on expatriate ethnic groups’ attitudes and willingness to buy". Asia Pacific Journal of Marketing and Logistics, vol. 23(5), pp. 626-640.