Wided Batat
Professor in Marketing - Head of the Marketing Department
Discipline department
Marketing
Teaching area
Marketing
Luxury marketing
Digital Transformation
Bio
Wided Batat is a Professor of Marketing. She joined EM Normandie in 2020. Wided has a PhD in management science awarded by the Université de Poitiers in 2008, and a research supervision accreditation (HDR) awarded by the Université de Pau in 2013 covering new ‘Generation Y’ consumption cultures in the Web 2.0 society. She is a qualified University Professor. Her research interests include experiential and transformative approaches to consumer behaviour, and marketing practices in the digital era. In her roles as a professor, researcher and bilingual author (French/English), she adopts a sociocultural approach to consumption practices, primarily through ethnographic studies. She has won a number of prizes for her main publications, which include research articles published in leading international scientific journals, and a number of books in both French and English.
She is Head of the Marketing Department.
She is Head of the Marketing Department.
Degrees
2013 : HDR, Université de Pau et des Pays de l'Adour, France
2008 : PhD en marketing, Université de Potiers, France
2008 : PhD en marketing, Université de Potiers, France
Professional experience
Since 2020 : professor in marketing, EM Normandie
2016-2020 : tenured full professor of marketing, Université Lumière-Lyon II
2017-2020 : vising professor of marketing, American University of Beirut, Lebanon
2009-2016 : associate professor of marketing, Université Lumière-Lyon II
2005-2009 : assistant professor of marketing, Université of Poitiers
Publications
Publications
Year of publication
Type
Batat, W 2013, 'An overview of research on new consumption cultures of ‘Generation Y’ in the Web 2.0 society: Towards an adaptation of managerial and marketing practices', Habilitation à Diriger des Recherches, Université de Pau et des Pays de l'Adour, Pau, France.
2013
PhD Dissertation / Accreditation to Supervise Management Research
Batat, W 2008, 'La construction des compétences de consommation par les jeunes consommateurs. Le cas des loisirs interactifs chez les 11-15 ans ', PhD in marketing, Université de Potiers, Potiers, France.
2008
PhD Dissertation / Accreditation to Supervise Management Research
Batat, W (forthcoming), 'L’expérience de consommation du luxe : Fondement théorique et perspective de recherche', Management et Avenir. CNRS : 4 ; FNEGE : 3 ; HCERES : B.
2021
Academic articles
Batat, W (forthcoming), 'Produits de terroir versus produits locaux : Une perception différenciée selon deux cultures alimentaires française et québécoise', Recherche en Science de Gestion. CNRS : 4 ; FNEGE : 3 ; HCERES : B.
2021
Academic articles
Batat, W & Addis, M (forthcoming), 'Designing food experiences for well-being: A framework advancing design thinking research from a customer experience perspective', European Journal of Marketing. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS : 3.
2021
Academic articles
Batat, W 2020, 'How can Firms Implement A ‘Business Recovery Strategy’ to See The Light at The End of the Pandemic Tunnel?', Ivey Business Journal, July/August.
2020
Academic articles
Batat, W 2020, 'Pillars of sustainable food experiences in the luxury gastronomy sector: A qualitative exploration of Michelin-starred chefs’ motivations', Journal of Retailing and Consumer Services, vol. 57, novembre. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS : 2.
2020
Academic articles
Batat, W & Peter, P 2020, 'The Healthy Bugs Appetite: Factors Affecting Entomophagy Adoption in Western Food Cultures', Journal of Consumer Marketing, vol. 37 No. 3, pp. 291-303. CNRS : 4 ; FNEGE : 4 ; HCERES : C ; ABS : 2.
2020
Academic articles
Batat, W 2020, 'How Michelin-starred chefs are being transformed into social bricoleurs? An online qualitative study of luxury foodservice during the COVID-19 pandemic', Journal of Service Management, vol. 32, no. 1, pp. 87-99.. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS : 2.
2020
Academic articles
Batat, W 2020, 'How can art museums develop new business opportunities? Exploring young visitors’ experience', Young Consumers, vol. 21(1), pp. 109-131. ABS : 1.
2020
Academic articles