Digital programmes


Campus: Caen, Le Havre


This training programme is designed for any individual wishing to understand and get training in Webmarketing.


Fair command of the web lexis through regular practice 

Learning Objectives

  • Acquiring a web culture by mastering its main concepts
  • Discovering and understanding web techniques for startups and deploying them according to identified needs 
  • Knowing how to use social networks to build a community 


Day 1: Key Concepts, Webmarketing Strategy & Social Networks

Visibility on the Web & Webmarketing Strategy

  • What is a webmarketing strategy?
  • How to build on and integrate it to your global strategy?
  • What tools for managing your webmarketing strategy 
  • The role of the consultant in regards to the understanding of digital levers by the organisation or the project leader 

Social Networks & e-reputation

  • Understanding the various social networks  
  • How to keep a watch on the web
  • What is an E-reputation? How to manage it?

Day 2: Natural and fee-paying referencing

Natural Referencing & Content Marketing

  • What is a search engine?
  • Understanding key concepts of natural referencing 
  • Basics for good referencing of your Internet website (Google My Business, Title, Headlines…)
  • Basic Writing Skills for the web 

Fee paying referencing 

  • What is fee paying referencing?
  • How to select the right type of campaign according to your objectives 

The training programme combines theory (50%) and practice (50%), individual and group work. Participants must bring along a laptop. 

After completing the training programme, participants will be given: 

  • An evaluation questionnaire on the programme,
  • A Certificate of Attendance


To register, please fill out the following registration form.

Do not hesitate to contact Executive Education to learn more about which training programme to select depending on your profile.

Executive education resgistration form (french version)

Tuition fees and funding options

  • Duration: 2 days
  • Dates: please contact us for further information
  • Tuition Fees:  please contact us for further information

Many funding options are available. They will vary according to the profile and situation of the applicant: wage earner, unemployed, self-employed. Important note: training programme expenses may be deducted from your Taxable Revenues. Find out more about funding options

Near home
get in touch
+33 (0)2 31 46 71 83

Search for a study programme