Tony de VASSOIGNE

Tony de VASSOIGNE

Assistant Professor in Marketing

Tony de VASSOIGNE
Discipline department
Marketing
Teaching area
Marketing B2B
Marketing
Strategic Management
Bio
Tony Vassoigne is an Assistant Professor of Marketing. He joined EM Normandie in 2006. He has a PhD in management science from the Université de Caen-Normandie, awarded in 2013. His thesis is on the relationships between internal marketing components and organisational involvement applied to advisers and clients in French call centres. His research interests are internal marketing, consumer behaviour and social identity.
Degrees
2013 : PhD in Management sciences, Université de Caen-Normandie
Professional experience

Since 2016 : assistant professor in Marketing, EM Normandie
2012-2013 : assistant lecturers (ATER), Université de Caen-Normandie

Tony de VASSOIGNE
Tony
de Vassoigne
+33 (0)2 31 46 78 78
tdevassoigne@em-normandie.fr

Publications

Publications

Year of publication

Type

De Vassoigne, T 2013, 'Relation entre éléments du marketing interne et implication organisationnelle : application auprès de conseillers-clients de centres d’appels', PhD in Management, Université de Caen-Normandie, Caen, France.

2013
PhD Dissertation / Accreditation to Supervise Management Research

De Vassoigne, T, Delannoy, A & Hélène, L 2018, 'The perception of social identity among secondary school groups : the case of the make-up market', Journal of Marketing Trends, vol. 4, no. 3, January. FNEGE: 4; HCERES: C

2018
Academic articles

Delannoy, A, Hélène, L & De Vassoigne, T 2020, 'Analyse des discours de la perception identitaire des comportements alimentaires : le cas des Vegans', 19th International Marketing Trends Conference, Paris, France, 16-18 janvier.

2020
Academic communications

Hélène, L, Delannoy, A & De Vassoigne, T 2019, 'The contributions of the measure of social identity on self-esteem : The case of the make-up market for the teenage girl consumer', 18th International Marketing Trends Conference, Venice, Italy, January 17-19.

2019
Academic communications
De Vassoigne, T 2013, 'Utilisation du marketing interne et implication organisationnelle au sein de centres d’appels - identification d'une typologie de clients internes', 24ème Congrès de l’AGRH, Paris Panthéon Sorbonne, Paris, France, 20-22 novembre
2013
Academic communications
De Vassoigne, T 2012, 'Mise en relation entre éléments constitutifs du marketing interne et satisfaction des salariés : application auprès de conseillers-clients de centres d’appels', Colloque doctoral, Université de Rouen, Rouen, France, 31 mai
2012
Non Peer-reviewed Conference