Tony de VASSOIGNE
Assistant Professor in Marketing
Discipline department
Marketing
Teaching area
Marketing B2B
Marketing
Strategic Management
Bio
Tony Vassoigne is an Assistant Professor of Marketing. He joined EM Normandie in 2006. He has a PhD in management science from the Université de Caen-Normandie, awarded in 2013. His thesis is on the relationships between internal marketing components and organisational involvement applied to advisers and clients in French call centres. His research interests are internal marketing, consumer behaviour and social identity.
Degrees
2013 : PhD in Management sciences, Université de Caen-Normandie
Professional experience
Since 2016 : assistant professor in Marketing, EM Normandie
2012-2013 : assistant lecturers (ATER), Université de Caen-Normandie
Publications
Publications
Year of publication
Type
De Vassoigne, T 2013, 'Relation entre éléments du marketing interne et implication organisationnelle : application auprès de conseillers-clients de centres d’appels', PhD in Management, Université de Caen-Normandie, Caen, France.
2013
PhD Dissertation / Accreditation to Supervise Management Research
De Vassoigne, T & Sobocinski, P (forthcoming), 'Les motivations du parieur et le regret : le cas des paris sportifs en ligne chez les 18 - 30 ans', Revue Interdisciplinaire Droit et Organisations (RIDO).
2023
Academic articles
Baudier, P, Kondrateva, G, Ammi, C & De Vassoigne, T (forthcoming), 'Teleconsultation Management in Healthcare during the COVID-19 Pandemic: The Impact of Perceived Justice on Satisfaction and Word-Of-Mouth', Journal of General Management. FNEGE : 4 ; HCERES : C ; ABS : 1.
2021
Academic articles
De Vassoigne, T, Delannoy, A & Hélène, L 2018, 'The perception of social identity among secondary school groups : the case of the make-up market', Journal of Marketing Trends, vol. 4, no. 3, January. FNEGE: 4; HCERES: C
2018
Academic articles
De Vassoigne, T, Baudier, P & Delannoy, A 2022, ' Impact de la mobilité sur le comportement générationnel du e-consommateur - luxe entre tradition et modernité', IMTC Conference, Rome, Italie, January 20-22.
2022
Academic communications
Delannoy, A, Baudier, P & De Vassoigne, T 2022, 'Processus perceptuels des parties prenantes de la mise en place d’un Métaverse dans le secteur des EdTech : la technologie disruptive au service d’une nouvelle expérience apprenante', DTA, Paris, France, July 4-5.
2022
Academic communications
Helene, L, Delannoy, A & De Vassoigne, T 2021, 'Les apports de la mesure de l’identité sociale sur l’estime de soi : application à l’adolescente consommatrice de maquillage', 20èmes JNRC, Rouen, France, November 18-19.
2021
Academic communications
Delannoy, A, Hélène, L & De Vassoigne, T 2020, 'Analyse des discours de la perception identitaire des comportements alimentaires : le cas des Vegans', 19th International Marketing Trends Conference, Paris, France, 16-18 janvier.
2020
Academic communications
Hélène, L, Delannoy, A & De Vassoigne, T 2019, 'The contributions of the measure of social identity on self-esteem : The case of the make-up market for the teenage girl consumer', 18th International Marketing Trends Conference, Venice, Italy, January 17-19.
2019
Academic communications
De Vassoigne, T 2013, 'Utilisation du marketing interne et implication organisationnelle au sein de centres d’appels - identification d'une typologie de clients internes', 24ème Congrès de l’AGRH, Paris Panthéon Sorbonne, Paris, France, 20-22 novembre
2013
Academic communications