Tony de VASSOIGNE

- Assistant Professor in Marketing

Discipline department
Marketing & negociation unit
Teaching area
Marketing B2B
Marketing
Strategic Management
Bio
Assistant Professor in Marketing at EM Normandy since 2016. He holds a PhD in Management Science (IAE from the University of Caen Normandy, Marketing specialty, 2013), his research is focused on internal marketing, behavior consumer and social identity.
Degrees
- PhD in Management sciences, Caen Normandie University, 2013

- Graduate (master), Caen Normandie University, 2007
Professional experience
  • Since 2016: Professor in Marketing - EM Normandie
     
  • 2012-2013: Assistant lecturers (ATER)

 

Near home
get in touch
Tony
de Vassoigne
ASSISTANT PROFESSOR IN MARKETING
+33 (0)2 31 46 78 78
tdevassoigne@em-normandie.fr

Searching Works

Publications

Year of publication

Type

De Vassoigne, T 2013, 'Relation entre éléments du marketing interne et implication organisationnelle : application auprès de conseillers-clients de centres d’appels', Ph.D. in Management, Université de Caen Basse-Normandie
2013
PhD Dissertation / Accreditation to Supervise Management Research

De Vassoigne, T, Delannoy, A & Hélène, L 2018, 'The perception of social identity among secondary school groups : the case of the make-up market', Journal of Marketing Trends, vol. 4, no. 3, January. FNEGE: 4; HCERES: C

2018
Academic articles

Hélène, L, Delannoy, A & De Vassoigne, T 2019, 'The contributions of the measure of social identity on self-esteem : The case of the make-up market for the teenage girl consumer', 18th International Marketing Trends Conference, Venice, Italy, January 17-19.

2019
Academic communications
De Vassoigne, T 2013, 'Utilisation du marketing interne et implication organisationnelle au sein de centres d’appels - identification d'une typologie de clients internes', 24ème Congrès de l’AGRH, Paris Panthéon Sorbonne, Paris, France, 20-22 novembre
2013
Academic communications
De Vassoigne, T 2012, 'Mise en relation entre éléments constitutifs du marketing interne et satisfaction des salariés : application auprès de conseillers-clients de centres d’appels', Colloque doctoral, Université de Rouen, Rouen, France, 31 mai
2012
Non Peer-reviewed Conference