

Tibor MANDJAK
Professor in Marketing

Since 2013 : professor in Marketing, EM Normandie
2005-2013 : professor, University of Budapest
Publications
Year of publication
Type
Mandjak, T 2015, 'Business relationship management and the value of business relationship', Habilitation à Diriger des Recherches, University of Corvinus, Budapest, Hungary.
Mandjak, T 2003, 'The value of business relationships', PhD in Management, Université de Budapest, Budapest, Hungary.
Mandjak, T 1994, 'Some practical problems of market segmentation in the field of Industrial Marketing (Shown by the example of the Algerian tire market)', Phd in Marketing, University of Budapest, Budapest, Hungary.
Mandjak, T, Szalkai, Z, Hlédik, E, Magyar, M, Neumann-Bódi, E & Simon, J 2021, 'The knowledge interconnection process: evidence from contract manufacturing relationships', Journal of Business and Industrial Marketing, online le 29/01/2021. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS : 2.
Barner-Rasmussen, W, Koporcic, N, Ivanova-Gongne, M, Mandjak, T & Markovic, S 2021, ’Business-to-business marketing research: Assessing readability and discussing relevance to practitioners’, Industrial Marketing Management, vol. 92, January, pp. 217-231. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3.
Lavissière, A, Mandjak, T, Hoffmann, J & Fedi, L 2020, 'Port marketing as manifestation of sustainable marketing in a B2B context', Journal of Business & Industrial Marketing, Vol. 35, N. 3, pp. 524–536. CNRS : 3 ; FNEGE : 3 ; HCERES : B ; ABS 2.
Mandjak, T, Lavissière, A, Hofmann, J, Bouchery, Y, Lavissière, M-C, Faury, O & Sohier, R 2019, 'Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis', Transport Policy, vol. 84, pp 50-72. CNRS: 3 ; HCERES: B ; ABS 2
Mandjak, T, Belaïd, S & Naude, P 2019, ‘The development of trust over time in an emerging market context: the case of the Tunisian automotive sector’, Journal of Business and industrial Marketing, vol. 34 No. 6, pp. 1210-1222. CNRS: 3 ; FNEGE: 3 ; HCERES: B ; ABS 2
Ivanova, M, Koporcic, N, Dziubaniuk, B & Mandjak, T 2018, 'Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions', Industrial Marketing Management, vol. 70, pp.193-204, April.; CNRS: 2; FNEGE: 2; HCERES: A ; ABS 3
Mandjak, T, Wimmer, A & Durrieu, F 2017, 'The influence of economic crises on network behavior', Journal of Business and Industrial Marketing, vol. 32, no. 3, pp.455-466, May-June.; CNRS: 3; FNEGE: 3; HCERES: B ; ABS 2