Tibor MANDJAK

Professor in Marketing

Discipline department
Marketing
Teaching area
International Marketing
Marketing B2B
Marketing
Bio
Tibor Mandjak is a Professor of Marketing. He joined EM Normandie in 2013. He was awarded an accreditation to supervise research (HDR) in Management Science by Corvinus University, Budapest, in 2015. His thesis is on the theoretical contexts of business relationship management. His research interests are the B2B domain, business relationships and business networks.
Degrees
2015 : HDR, Corvinus University of Budapest
2003 : PhD in Management, University of Budapest
1994 : PhD in Marketing, University of Budapest
Professional experience

Since 2013 : professor in Marketing, EM Normandie
2005-2013 : professor, University of Budapest

Tibor
Mandjak
+33 (0)2 32 92 59 99
tmandjak@em-normandie.fr

Publications

Publications

Year of publication

Type

Mandjak, T 2015, 'Business relationship management and the value of business relationship', Habilitation à Diriger des Recherches, University of Corvinus, Budapest, Hungary.

2015
PhD Dissertation / Accreditation to Supervise Management Research

Mandjak, T 2003, 'The value of business relationships', PhD in Management, Université de Budapest, Budapest, Hungary.

2003
PhD Dissertation / Accreditation to Supervise Management Research

Mandjak, T 1994, 'Some practical problems of market segmentation in the field of Industrial Marketing (Shown by the example of the Algerian tire market)', Phd in Marketing, University of Budapest, Budapest, Hungary.

1994
PhD Dissertation / Accreditation to Supervise Management Research

Barner-Rasmussen, W, Koporcic, N, Ivanova-Gongne, M, Mandjak, T & Markovic, S (forthcoming), ’Business-to-business marketing research: Assessing readability and discussing relevance to practitioners’, Industrial Marketing Management. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3.

2020
Academic articles

Lavissière, A, Mandjak, T, Hoffmann, J & Fedi, L 2020, 'Port marketing as manifestation of sustainable marketing in a B2B context', Journal of Business & Industrial Marketing, Vol. 35, N. 3, pp. 524–536. CNRS : 3 ; FNEGE : 3 ; HCERES : A ; ABS 2 

2020
Academic articles

Mandjak, T, Lavissière, A, Hofmann, J, Bouchery, Y, Lavissière, M-C, Faury, O & Sohier, R 2019, 'Port marketing from a multidisciplinary perspective: A systematic literature review  and lexicometric analysis', Transport Policy, vol. 84, pp 50-72. CNRS: 3 ; HCERES: B ; ABS 2

2019
Academic articles

Mandjak, T, Belaïd, S & Naude, P 2019, ‘The development of trust over time in an emerging market context: the case of the Tunisian automotive sector’, Journal of Business and industrial Marketing, vol. 34 No. 6, pp. 1210-1222. CNRS: 3 ; FNEGE: 3 ; HCERES: B ; ABS 2

2019
Academic articles

Ivanova, M, Koporcic, N, Dziubaniuk, B & Mandjak, T 2018, 'Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions', Industrial Marketing Management, vol. 70, pp.193-204, April.; CNRS: 2; FNEGE: 2; HCERES: A ; ABS 3 

2018
Academic articles

Mandjak, T, Wimmer, A & Durrieu, F 2017, 'The influence of economic crises on network behavior', Journal of Business and Industrial Marketing, vol. 32, no. 3, pp.455-466, May-June.; CNRS: 3; FNEGE: 3; HCERES: B ; ABS 2

2017
Academic articles

Mandjak, T, Szalkai, Z, Neumann-Bodi, E, Magyar, M & Simon, J 2016, 'Trigger issues in emerging relationships', Industrial Marketing Management, vol. 58, pp.137-147, October.; CNRS: 2; FNEGE: 2; HCERES: A

2016
Academic articles