Pédagogie engageante

Thrive through engaging learning experiences with QUALIA

Offering you engaging educational experiences is one of the pillars of the EM Normandie experience, along with international, associative, professional and student life experiences.

Presentation of Qualia 


With the Qualia project initiated in 2021, EM Normandie is affirming its position as a forerunner in SmartEducation.

Developed in collaboration between the Faculty and the EdTech department, this project aims to offer you an increasingly immersive digital pedagogy based on practical experience and to immerse you in the heart of your learning.

By joining one of EM Normandie's programmes, you will benefit from the expertise of a Grande École and a teaching staff committed to educational innovation. For more than 20 years, the School has been constantly investing in the digitalisation of its teaching methods and exploring new methodologies in terms of engaging teaching, in order to offer you an ever richer and more formative learning experience.


Qualia presentation

Sarah ALVESAfter implementing a pedagogy aimed at learning through experience 15 years ago (challenges and missions carried out by our students on behalf of companies, based on real cases), then a pedagogy strongly anchored in digital (LaSmartEcole®), EM Normandie has always had this desire to develop an engaging pedagogy.  Through this sustainable pedagogical marker, EM Normandie seeks to ensure that both teachers and learners are involved in the learning process. Thanks to their know-how, their investment and their innovations, the teachers are paving the way for personalised learning that takes into account individuals, their pace, their needs, their interests and their motivations.
Qualia now embodies this chosen direction of engaging pedagogy! A place of training, accompaniment, support, reflection and openness for the educationalists that we are.

Professor of Human Resources
Dean of the Faculty

What are the benefits of engaging pedagogy?

This learner-centred form of teaching redesigns traditional teaching models and gives meaning to your learning. You go from being a spectator to a "spect-actor" of your learning. Your teacher provides you with the main concepts, leads the reflections and accompanies you the rest of the time during the practical phases by coaching you and structuring the conditions favourable to the development of your skills. 

By actively participating in the classes, you improve your learning performance, integrate the concepts more quickly by putting them into practice immediately and learning to reuse them. By being placed in real-life situations, your certainties are challenged and you are pushed to think and act. You will be led to make your own decisions: whether the directions taken are good or not, these situations will be conducive to the acquisition of your know-how

By using the digital tools at your disposal (simulations, shared online courses, social networks, remote teamwork, etc.) and by interacting with the members of your team, you adopt an active posture of listening, sharing and empathy throughout your course. 

Build on what you have learned and experiment on your own. Develop your own skills and become the sole author of your learning.

Each teacher defines his or her own teaching practice, according to his or her skills in digital tools, his or her teaching field and personality. You will thus benefit from a wide variety of approaches that will make your course richer.

The teaching philosophy

The teaching philosophy of EM Normandie summarised by V.G Venkatesh who shares his vision of pedagogy:

V.G. VenkateshMy pedagogical objectives aim at creating a comprehensive learning environment based on three pillars: theory, practice and above all the acquisition of critical thinking skills. Firstly, I convey the concepts by gradually introducing my arguments with concrete examples and by focusing on recent topics. The participants are invited to ask questions to clarify certain concepts, which makes them actors in their learning. I then link this learning to real-life situations through the use of interventions by professionals, case studies and simulations. I also encourage students to analyse managerial situations and express their opinions on various aspects of the company and its environment through individual reflection exercises, group activities and scenario-based questions.

V.G. Venkatesh
Associate Professor of Supply-Chain Management and Logistics

Evolve in a learning ecosystem based on practice, learning by example and reflection on concrete topics. Connect to the reality of the professional world by tackling topical issues and benefiting from the expertise of speakers who are experts in their field.

During the classes, exchange views with other students and take part in quizzes to validate your knowledge. Conduct research on current affairs and analyse the content you find by linking it to the concepts you learn in class. Share your research with your teacher and peers through online forums and social networking platforms.


Develop your "soft skills" by doing more group projects and presentations to a group or a jury

Learn to be comfortable with public speaking

When I arrived at EM Normandie, I had not yet had the opportunity to work on speaking in front of a group of people, which is an essential skill in the working world. During my first year, I was surprised by the high number of presentations we had to make. At the beginning, I didn't feel comfortable with this exercise and I must admit that it was very stressful for me. But thanks to the guidance of the teachers and the collaboration with the members of my working groups, I saw myself progressing rapidly. My ability to work in a team and to speak in public has improved considerably. Today, I am much more comfortable in this exercise which has developed in me a quality that is even more important in the professional world: self-confidence.

Elliot S.