Tauni Zubair

Zubair TAUNI

Associate Professor in Finance

Tauni Zubair
Discipline department
Law, Finance & Control
Teaching area
Financial Management
International Finance
Corporate Finance
International Accounting
Financial Accounting
Management Accounting
Bio
Muhammad Zubair Tauni is an Associate Professor in Finance. He joined EM Normandie in 2020. He has a PhD in Finance from Dongbei University of Finance and Economics, China awarded in 2017. His thesis focuses on how the similarity (dissimilarity) between investor and advisor personality influences investors’ behavior in the Chinese stock market. His main research area is to identify the investors’ irrational behavior explained by various psychological characteristics and mitigating this irrational behavior through financial literacy and financial planning.
Degrees
2017 : PhD in Finance, School of Accounting, Dongbei University of Finance and Economics, Dalian, China
Professional experience

Since 2020 : associate professor in finance, EM Normandie
2017-2020 : assistant professor, International Business School, Zhejiang Business University, Hangzhou, China
2015-2017 : research assistant, School of Accounting, Dongbei University of Finance and Economics, China
2012-2013 : research associate, The Urban Unit, Planning & Development Department, Govt. of the Punjab, Lahore, Pakistan

Tauni Zubair
Zubair
TAUNI
+33 (0)2 78 34 06 83
ztauni@em-normandie.fr
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Publications

Publications

Year of publication

Type

Tauni, M.Z 2017, 'The influence of investor-advisor personality congruence on stock trading behavior: Evidence from the Chinese stock market', PhD in Finance, School of Accounting, Dongbei University of Finance and Economics, Dalian, China.

2017
PhD Dissertation / Accreditation to Supervise Management Research

Wang, X, Ali, F, Tauni, M.Z, Zhang, Q & Ahsan, T (forthcoming), 'Effects of hedonic shopping motivations and gender differences on compulsive online buyers', Journal of Marketing Theory and Practice. CNRS : 4 ; FNEGE : 4 ; HCERES : C ; ABS : 2.

2021
Academic articles

Ali, F, Tauni, M.Z, Ali, A & Ahsan, T 2021, 'Do buyer–seller personality similarities impact compulsive buying behaviour?', Journal of Consumer Behaviour, vol. 20, issue 4, pp. 996-1011. ABS : 2.

2021
Academic articles
2021
Academic articles

Elahi, E, Khalid, Z, Tauni, M.Z, Zhang, H & Lirong, X (Forthcoming), 'Extreme weather events risk to crop-production and the adaptation of innovative management strategies to mitigate the risk: A retrospective survey of rural Punjab, Pakistan', Technovation. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.

2021
Academic articles

Tauni, M.Z, Yousaf, S & Tanveer, A 2020, 'Investor-advisor Big Five personality similarity and stock trading performance', Journal of Business Research, vol. 109, pp. 49-63. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.

2020
Academic articles

Wang, X, Tauni, M.Z, Zhang, Q, Ali, A & Ali, F 2020, 'Does buyer-seller personality match enhance impulsive buying? A green marketing context', Journal of Marketing Theory and Practice, vol. 28, 2020, issue 4, pp. 436-446. CNRS : 4 ; FNEGE : 4 ; HCERES : C.

2020
Academic articles

Rao, Z.R, Tauni, M.Z, Tanveer, A & Umar, M 2019, 'Do mutual funds have consistency in their performance?', Portuguese Economic Journal, vol. 19, pp. 139-153. CNRS : 3 ; HCERES : B.

2019
Academic articles

Tauni, M.Z, Memon, Z., A & Fang, H. X 2019, 'Influence of investor and advisor Big Five personality congruence on futures trading behavior', Emerging Markets Finance and Trade, pp. 3615-3630. ABS : 2. 

2019
Academic articles

Jebran, K, Chen, S & Tauni, M.Z 2019, 'Corporate governance, ultimate owner, and target cash holdings: Evidence from China', Sage Open, vol. 9 (4). 

2019
Academic articles