

Sylvaine CASTELLANO
Professor in Strategy - Dean of Faculty and Research

Since 2020 : professor in strategy, EM Normandie
2010-2019 : associate professor, Paris School of Business
Publications
Year of publication
Type
Castellano, S 2010, 'Une étude intégratrice de la légitimité comme fondement des choix stratégiques des firmes face aux pressions institutionnelles et concurrentielles', PhD in Management Science, University of Luxembourg, Luxembourg.
Castellano, S, Khelladi, I, Sorio, R, Vessal, S, Partouche, J & Orhan, M (forthcoming), 'Cause-related marketing in a pandemic context: The effects of cause–brand fit and cause–brand alliance on customer-based legitimacy and reputation', Business Ethics, the Environment, and Responsibility. FNEGE : 3.
El Nemar, S, El-Chaarani, H, Dandachi, I & Castellano, S (forthcoming), 'Resource-based view and sustainable advantage: a framework for SMEs', Journal of Strategic Marketing. FNEGE : 4 ; ABS : 2 ; HCERES : C.
Lejealle, C, Castellano, S & Khelladi, I 2022, 'The role of members’ lived experience in the evolution of online communities toward online communities of practice', Journal of Knowledge management, Vol. 26 No. 8, pp. 1968-1984. CNRS : 3 ; FNEGE : 3 ; ABS : 2 ; HCERES : B.
Castellano, S, Khelladi, I & Aouina Mejri C 2022, 'Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs', Journal of Business and Industrial Marketing, vol. 37, no. 8, pp. 1675-1687. CNRS : 3 ; FNEGE : 3 ; ABS : 2 ; HCERES : B.
Khelladi, I, Castellano, S, Hobeika, J, Perano, M & Rutambuka, D 2022, 'Customer knowledge hiding behavior in service multi-sided platforms', Journal of Business Research, vol. 140, février, pp. 482-490. CNRS : 2 ; FNEGE : 2 ; ABS : 3 ; HCERES : A.
Castellano, S 2022, ‘Origine et développement historique de la légitimité’, Revue Interdisciplinaire Droit et Organisations (RIDO), no. 2, janvier-avril, pp. 8-30.
Orhan, M.A, Khelladi, I, Castellano, S & Singh, S (forthcoming), 'Work experience in algorithm-based platforms: The bright and dark sides of turking', Technological Forecasting and social change, vol. 183, October. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.
J. Ferraris, A, Degbey, W, Singh, S.K, Bresciani, S, Castellano, S, Fiano, F & Couturier, J (forthcoming), 'Microfoundations of Strategic Agility in Emerging Markets: Empirical Evidence of Italian MNEs in India', Journal of World Business, vol.57, issue 2, February. CNRS : 1 ; FNEGE : 2 ; ABS : 4 ; HCERES : A.
Rezaee Vessal, S, Partouche, J, Khelladi, I, Castellano, S, Orhan, M & Sorio, R (forthcoming), 'When Cause Familiarity Leads to Positive Attitudes Toward Brands in a Cause–Brand Alliance: A Cross-Cultural Study During the COVID-19 Pandemic', International Marketing Review. FNEGE : 2 ; HCERES : A ; ABS : 3.