Sylvaine CASTELLANO
Professor in Strategy - Dean of Faculty and Research
Discipline department
Strategy & Entrepreneurship
Teaching area
Strategic Management
Research Methodology
Intercultural Management
Wine business
Bio
Sylvaine Castellano is a Professor of Strategy. She joined EM Normandie in 2020. She has been Dean of the faculty of EM Normandie since 2022. Sylvaine Castellano has a PhD in management from the University of Luxembourg, awarded in 2010. Her thesis is on the dynamics of legitimacy and reputation in the wine industry in France. Her research interests are institutional and competitive dynamics, specifically in the wine and luxury markets. Her publications discuss the concepts of reputation, e-reputation and legitimacy. She has also written and coordinated books on entrepreneurship and online reputation. She is Dean of Faculty and Research.
Degrees
2010 : PhD in Management Science, Univerity of Luxembourg
Professional experience
Since 2020 : professor in strategy, EM Normandie
2010-2019 : associate professor, Paris School of Business
Publications
Publications
Year of publication
Type
Castellano, S 2010, 'Une étude intégratrice de la légitimité comme fondement des choix stratégiques des firmes face aux pressions institutionnelles et concurrentielles', PhD in Management Science, University of Luxembourg, Luxembourg.
2010
PhD Dissertation / Accreditation to Supervise Management Research
Castellano, S, Khelladi, I, Sorio, R, Vessal, S, Partouche, J & Orhan, M (forthcoming), 'Cause-related marketing in a pandemic context: The effects of cause–brand fit and cause–brand alliance on customer-based legitimacy and reputation', Business Ethics, the Environment, and Responsibility. FNEGE : 3.
2023
Academic articles
El Nemar, S, El-Chaarani, H, Dandachi, I & Castellano, S (forthcoming), 'Resource-based view and sustainable advantage: a framework for SMEs', Journal of Strategic Marketing. FNEGE : 4 ; ABS : 2 ; HCERES : C.
2023
Academic articles
Lejealle, C, Castellano, S & Khelladi, I 2022, 'The role of members’ lived experience in the evolution of online communities toward online communities of practice', Journal of Knowledge management, Vol. 26 No. 8, pp. 1968-1984. CNRS : 3 ; FNEGE : 3 ; ABS : 2 ; HCERES : B.
2022
Academic articles
Castellano, S, Khelladi, I & Aouina Mejri C 2022, 'Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs', Journal of Business and Industrial Marketing, vol. 37, no. 8, pp. 1675-1687. CNRS : 3 ; FNEGE : 3 ; ABS : 2 ; HCERES : B.
2022
Academic articles
Khelladi, I, Castellano, S, Hobeika, J, Perano, M & Rutambuka, D 2022, 'Customer knowledge hiding behavior in service multi-sided platforms', Journal of Business Research, vol. 140, février, pp. 482-490. CNRS : 2 ; FNEGE : 2 ; ABS : 3 ; HCERES : A.
2022
Academic articles
Castellano, S 2022, ‘Origine et développement historique de la légitimité’, Revue Interdisciplinaire Droit et Organisations (RIDO), no. 2, janvier-avril, pp. 8-30.
2022
Academic articles
Orhan, M.A, Khelladi, I, Castellano, S & Singh, S (forthcoming), 'Work experience in algorithm-based platforms: The bright and dark sides of turking', Technological Forecasting and social change, vol. 183, October. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.
2022
Academic articles
J. Ferraris, A, Degbey, W, Singh, S.K, Bresciani, S, Castellano, S, Fiano, F & Couturier, J (forthcoming), 'Microfoundations of Strategic Agility in Emerging Markets: Empirical Evidence of Italian MNEs in India', Journal of World Business, vol.57, issue 2, February. CNRS : 1 ; FNEGE : 2 ; ABS : 4 ; HCERES : A.
2022
Academic articles
Rezaee Vessal, S, Partouche, J, Khelladi, I, Castellano, S, Orhan, M & Sorio, R (forthcoming), 'When Cause Familiarity Leads to Positive Attitudes Toward Brands in a Cause–Brand Alliance: A Cross-Cultural Study During the COVID-19 Pandemic', International Marketing Review. FNEGE : 2 ; HCERES : A ; ABS : 3.
2022
Academic articles