A brand new addition to the Mastères Spécialisés portfolio: the MS Stratégie marketing et développement commercial, accredited by the French Conférence des Grandes Ecoles, meets the expectations of both students and companies to train future managers with a true added-value!
‘Marketing and Sales Strategy are closely linked, although training programmes that link the two are rare on the market, much as many companies regret this.' This Specialised Master's Degree fills this need by training future ‘hybrid' executives and also brings an answer to the requests by management and engineering students who wish to acquire further knowledge or a double competency ‘, explains Jean-Guy Bernard, the EM Normandie Director General.
The programme is essentially different thanks to its two 84-hour modules that link Marketing and Sales Development, and offers advanced input on Customer Relations Management and e-Marketing. Links with companies are also very much developed through Challenges, Junior Consulting Projects and end-of year internship that appear in the programme.
Students thus acquire those know-hows required for product or services development, launching, marketing, and sales. They can then work in companies as product managers, marketing managers, area managers, or as consultants in Marketing Consulting Firms and Communication Agencies.
Programme on offer on the Le Havre Campus
Admission Requirements: having completed 5 Years in HE when without professional experience, or 4 years in HE when with 3 years of professional experience.
Selection on the basis of an Application File and a Motivation Interview.