Specialised Master (MS) Marketing Strategy and Business Development
Accredited by the French Conference des Grande Ecole.
The MS Marketing Strategy & Business Development will allow you to acquire knowledge and develop the it along with the knowhow and interpersonal skills required for integration and evolution within a business organisation. You will develop your capability to take initiative, act as a leader and work in a team, the qualities required for professional success as future managers.
The MS Marketing Strategy and Business Development provides students with many professional opportunities. You will gain specific operational knowledge in the fields of Negotiations, Marketing/Web Marketing and Communications. A wide range of experts will guide and advise you as you develop. You will also start to build a high-quality professional network thanks to our outstanding course staff. If you want to work in Marketing, Business, Industry, Services the Automotive Industry or Retail then this course will open the door to a variety of opportunities.
The programme of the MS Marketing Strategy & Business Development is based on a robust academic input from lecturers with an academic background and extensive professional experience. The study path comprises a combination of lectures, Contests and In-company Consulting Projects.
All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.
Candidates are selected on the basis of an application form, followed by an individual interview.
If you wish to apply for this programme taught in French, please use the on-line application procedure.
The programme is open to students holding the following degrees:
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.
For candidates wishing to join our training as of January 2021, the closing date for applications is December 1st.
In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
9 out of 10 leaders believe Sales and Marketing roles to be important for a business’s overall performance and 86% say that Sales and Marketing are key positions at their company. Over 150,000 Sales and Marketing staff are constantly sought by French businesses: the competition for talent is on!
When completing this training programme, you will qualify for positions such as:
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Benoit Milliat graduated from EM Normandy in 2005 through the Passerelle competition. He participated in the creation of Reb Bull France from 2005 to 2008 and today he is still [...]
Discover the testimony of Clément, a student in the Master in Management at EM Normandie.