MS Stratégie marketing et développement commercial

Specialised Master (MS) Marketing Strategy and Business Development

Gain expertise in Marketing, Omnichannel Marketing, Communications and Business.
RANKED AS 26TH BY EDUNIVERSAL
Le Havre

Language(s)

International
Open to international candidates
Last updated on 16/06/2022

Accredited by the French Conférence des Grandes Écoles.

Mastère Spécialisé

Master of Science in Marketing Strategy

ms strategie marketing et developpement commercial

By joining this cutting-edge programme, you will develop the knowledge, know-how and interpersonal skills necessary for successful integration and development in a company. Develop your ability to take initiative, to act as a leader and to work in a team, qualities that are essential for your professional success as a future manager.

Benefit from multiple professional opportunities by joining the MS Marketing Strategy and Business Development. Gain specific operational knowledge in the fields of Negotiations, Marketing/Web Marketing and Communications. Benefit from the support of experts to help you develop a quality professional network. If you want to work in Marketing, Business, Industry, Services the Automotive Industry or Retail then this course will open the door to a variety of opportunities.

Yonathan Silvain ROTENYonathan Silvain ROTENCV
Academic Director
Assistant Professor in Marketing and Business Development

master marketing strategy

Why join an MSc in Marketing Strategy?

  • Training for positions in marketing, omnichannel marketing, communication and sales.
  • Acquiring the knowledge and developing the know-how and interpersonal skills required for good integration and evolution within a business organisation.
  • Developing the ability to take initiatives, act as a leader and work in a team.
  • Facilitating international professional integration with 30 to 50% of courses taught in English. Oral and written comprehension of the English language is required to join this programme.
  • Choosing from 2 majors in the second semester: Marketing Strategy or Business Development.

Professional experience

  • A corporate assignment and a challenge
  • Professionalising seminars
  • Numerous training courses and professionalisation tools as part of the Career Path
  • 4-to-6-month internship in France or abroad

Discover all MSc® and MS® in Business and Marketing

Master of Science in marketing strategy programme

The programme of the MS Marketing Strategy & Business Development is based on a robust academic input from lecturers with an academic background and extensive professional experience. The study path comprises a combination of lectures, Contests and In-company Consulting Projects.

master of science in marketing strategy
Programme
Business Negotiation and Sales Techniques
  • Negotiating Mature and Innovative Products
  • Sales Prospecting and Team Management
  • Client Relationship Management and Closing Sales
  • Sales Operational Tools
Marketing and Business Strategy
  • Operational Marketing
  • Marketing and Corporate Strategy
  • Operational Tools Applied to Marketing
Professional Skills Development
  • Business Negotiation Competition (classical route)
  • Mission  (classical route)
  • Company Evaluation (Work-study programme)
E-Marketing
  • Relationship Marketing and Buzz
  • Social Media
  • Web Marketing and Mobile Sites
Marketing Communications Strategy and Brand Management
  • Communications
  • Brand Management
Marketing Strategy
  • Markstrat
Professional and Personal Development
  • Personal development
  • Dissertation methodology
  • English
  • Career Path
  • Web Marketing Competition (classical route)
  • Company Report (work-study programme)
  • Company Evaluation (work-study programme)
  • Final thesis (50 to 80 pages) and oral presentation
  • Internship (classical route)

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Your admission to the Specialised Master

Admission process

Candidates are selected on the basis of an application form, followed by an individual interview
User's guide for application form.

Apply to this programme

 

Eligibility for application

The programme is open to students holding the following degrees:

  • Master degree or equivalent ("Bac+ 5" or 5 years after secondary education) 
  • 4-year undergraduate degree with 3 years of professional experience (internships excluded).
  • If French is not the candidate’s first language, a language certification (DELF/DALF = C1)
  • Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2022-2023 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

handicapFor several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact

Career opportunities - Master of Science in marketing strategy

General information about the employment market

9 out of 10 leaders believe Sales and Marketing roles to be important for a business’s overall performance and 86% say that Sales and Marketing are key positions at their company. Over 150,000 Sales and Marketing staff are constantly sought by French businesses: the competition for talent is on!

Career Prospects

When completing this training programme, you will qualify for positions such as:

  • Head of Sales
  • Head of Sales Team
  • Assistant Product Manager
  • Product Manager
  • Head of Marketing
  • Head of Communication
  • Head of Web Marketing
  • Store Department Head
  • Head of Point of Sales

Graduate employment data based on 2019 employability survey

  • 93% net employment rate
  • 74% in executive employment
  • 87% on permanent contracts
  • 71% of graduates found a job before graduation, 87% within 2 months
  • Average gross annual salary including bonuses for the last 4 Master’s year groups: €40K

Examples of companies where our graduates work

débouchés de la formation marketing digital

Master of Science tuition fees

Tuition Fees for 2022-2023

  • MS Strategy and Business Development : €14,500 
  • €50 charged to candidates in order to study their profile
  • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €95, by connecting to the dedicated plaftorm.
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).

Fundings

Various options are offered to students to fund their studies: 

More information

International payment methods

We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:

  • Online tracking of transfers
  • Payment in the national currency, which reduces costs
  • Choice of many payment methods

Access the payment tool

Contact us
MS Marketing Strategy & Business Development
Get the brochure
Contact
Amandine Delattre
Amandine
Delattre
MENA and EU
+33 (0)6 65 76 91 43
adelattre@em-normandie.fr
I would like to follow the news regarding the programme. I know I can unsubscribe at any time.
By ticking yes, you agree to receive messages from EM Normandie about its news and programmes by email and SMS.
Willy Zuloaga
Willy
Zuloaga
Americas
+33 (0)6 68 80 70 68
wzuloaga@em-normandie.fr
I would like to follow the news regarding the programme. I know I can unsubscribe at any time.
By ticking yes, you agree to receive messages from EM Normandie about its news and programmes by email and SMS.
Pauline Giaime
Pauline
Giaime
China
PaulineGiaime
pgiaime@em-normandie.fr
I would like to follow the news regarding the programme. I know I can unsubscribe at any time.
By ticking yes, you agree to receive messages from EM Normandie about its news and programmes by email and SMS.
Juliette Montuelle
Juliette
Montuelle
Asia and Oceania
+33 (0)7 62 70 96 66
jmontuelle@em-normandie.fr
I would like to follow the news regarding the programme. I know I can unsubscribe at any time.
By ticking yes, you agree to receive messages from EM Normandie about its news and programmes by email and SMS.
Rhea Shivan
Rhea
SHIVAN
India and Sri Lanka
rshivan@em-normandie.fr
I would like to follow the news regarding the programme. I know I can unsubscribe at any time.
By ticking yes, you agree to receive messages from EM Normandie about its news and programmes by email and SMS.
Clarisse Issa
Clarisse
Issa
Sub-Saharan Africa
(+221)7 85 34 31 75
cissa@em-normandie.fr
I would like to follow the news regarding the programme. I know I can unsubscribe at any time.
By ticking yes, you agree to receive messages from EM Normandie about its news and programmes by email and SMS.

Search for a study programme

Testimonies
Hadrien Stolz
Hadrien
Stolz
Advertising Manager - La Fourmi agency
Master in Management

Hadrien looks back on his career after his years at EM Normandie and his position in an advertising agency specialising in the sports industry.

Guillaume ROY
Guillaume
ROY
Co-founder of Gallia beers
Master in Management

A graduate of the class of 2006 and originally from Normandy, Guillaume tells us what led him to become co-founder of Gallia beers.