Specialised Master (MS) Marketing Strategy and Business Development
Accredited by the French Conférence des Grandes Écoles.
By joining this cutting-edge programme, you will develop the knowledge, know-how and interpersonal skills necessary for successful integration and development in a company. Develop your ability to take initiative, to act as a leader and to work in a team, qualities that are essential for your professional success as a future manager.
Benefit from multiple professional opportunities by joining the MS Marketing Strategy and Business Development. Gain specific operational knowledge in the fields of Negotiations, Marketing/Web Marketing and Communications. Benefit from the support of experts to help you develop a quality professional network. If you want to work in Marketing, Business, Industry, Services the Automotive Industry or Retail then this course will open the door to a variety of opportunities.
In-company missions or challenges: Business development, Brand management / E-marketing
6-month internship in France or abroad
2 weeks per month in a company / 2 weeks of classes at the School (semester 1)
3 weeks per month in a company / 1 week of classes at the School (semester 2)
The programme of the MS Marketing Strategy & Business Development is based on a robust academic input from lecturers with an academic background and extensive professional experience. The study path comprises a combination of lectures, Contests and In-company Consulting Projects.
All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.
Candidates are selected on the basis of an application form, followed by an individual interview
User's guide for application form.
The programme is open to students holding the following degrees:
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2022-2023 admission session is every 15th of the month.
In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact
9 out of 10 leaders believe Sales and Marketing roles to be important for a business’s overall performance and 86% say that Sales and Marketing are key positions at their company. Over 150,000 Sales and Marketing staff are constantly sought by French businesses: the competition for talent is on!
When completing this training programme, you will qualify for positions such as:
We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:
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