MS Stratégie marketing et développement commercial

Specialised Master (MS) Marketing Strategy and Business Development

Acquire expertise in Marketing, Multichannel Marketing, Communications and Business
Le Havre


Open to international candidates
Last updated on 08/06/2021

Webinars international students

Accredited by the French Conference des Grande Ecole.

Mastère Spécialisé

Master of Science in Marketing Strategy

ms strategie marketing et developpement commercial

The MS Marketing Strategy & Business Development will allow you to acquire knowledge and develop the it along with the knowhow and interpersonal skills required for integration and evolution within a business organisation. You will develop your capability to take initiative, act as a leader and work in a team, the qualities required for professional success as future managers.

The MS Marketing Strategy and Business Development provides students with many professional opportunities. You will gain specific operational knowledge in the fields of Negotiations, Marketing/Web Marketing and Communications. A wide range of experts will guide and advise you as you develop. You will also start to build a high-quality professional network thanks to our outstanding course staff. If you want to work in Marketing, Business, Industry, Services the Automotive Industry or Retail then this course will open the door to a variety of opportunities.

Academic Director
Associate Professor in Strategy

master marketing strategy

Why join a MSc in Marketing Strategy?

  • Training for Marketing, Multi-channel Marketing, Communication and Sales Positions
  • Acquiring the knowledge and developing the knowhow and interpersonal skills required for good integration and evolution within a business organisation
  • Developing the ability to take initiative, act as a leader and work in a team

Strong Points

  • A dual-competency programme: Marketing and Sales Strategy
  • A study path adapted to Business, Political Science, Engineering, University students or executives on a retraining scheme  
  • Pedagogical content based on real case studies
  • A professionalising programme: In-company Consulting Projects and a Challenge, Business Dating events, professional colloquia... 
  • A cohort of a manageable and pleasant size


Discover other Masters of Science (MSc) and Specialised Masters (MS)

Master of Science in marketing strategy programme

The programme of the MS Marketing Strategy & Business Development is based on a robust academic input from lecturers with an academic background and extensive professional experience. The study path comprises a combination of lectures, Contests and In-company Consulting Projects.

master of science in marketing strategy
Business Negotiation and Sales Techniques
  • Negotiating Mature and Innovative Products
  • Sales Prospecting and Team Management
  • Client Relationship Management and Closing Sales
  • Sales Operational Tools
Marketing and Business Strategy
  • Operational Marketing
  • Marketing and Corporate Strategy
  • Operational Tools Applied to Marketing
Professional Skills Development
  • Business Negotiation Competition
  • Mission
  • Company Evaluation
  • Relationship Marketing and Buzz
  • Social Media
  • Web Marketing and Mobile Sites
Marketing Communications Strategy and Brand Management
  • Communications
  • Brand Management
Marketing Strategy
  • Markstrat
Professional and Personnal Development
  • Personal development
  • Dissertation Methodology
  • English
Professionnal Experience
  • Web Marketing Competition
  • Company Report
  • Company Evaluation
  • Thesis
  • Internship

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Your admission to the Specialised Master

Admission process

Candidates are selected on the basis of an application form, followed by an individual interview.

If you wish to apply for this programme taught in French, please use the on-line application procedure.

Eligibility for application

The programme is open to students holding the following degrees:

  • Master degree or equivalent ("Bac+ 5" or 5 years after secondary education) 
  • 4-year undergraduate degree with 3 years of professional experience (internships excluded).
  • If French is not the candidate’s first language, a language certification (DELF/DALF = C1)
  • Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

handicapFor several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Contact: inclusion@em‑

Career opportunities - Master of Science in marketing strategy

General information about the employment market

9 out of 10 leaders believe Sales and Marketing roles to be important for a business’s overall performance and 86% say that Sales and Marketing are key positions at their company. Over 150,000 Sales and Marketing staff are constantly sought by French businesses: the competition for talent is on!

Career Prospects

When completing this training programme, you will qualify for positions such as:

  • Head of Sales
  • Head of Sales Team
  • Assistant Product Manager
  • Product Manager
  • Head of Marketing
  • Head of Communication
  • Head of Web Marketing
  • Store Department Head
  • Head of Point of Sales

Graduate employment data based on 2019 employability survey

  • 93% net employment rate
  • 74% in executive employment
  • 87% on permanent contracts
  • 71% of graduates found a job before graduation, 87% within 2 months
  • Average gross annual salary including bonuses for the last 4 Master’s year groups: €40K

Examples of companies where our graduates work

débouchés de la formation marketing digital

Master of Science tuition fees

Tuition Fees for 2021-2022

  • MS Strategy and Business Development : €12,500 
  • €50 charged to candidates in order to study their profile
  • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €92, by connecting to the dedicated plaftorm.
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).


Various options are offered to students to fund their studies: 

More information

International payment methods

We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:

  • Online tracking of transfers
  • Payment in the national currency, which reduces costs
  • Choice of many payment methods

Access the payment tool

Contact us
MS Marketing Strategy & Business Development
Get the brochure
Clarisse Issa
Sub-Saharan Africa
(+221)7 85 34 31 75
Natalia Jaime
Americas, Maghreb and Middle East
+33 (0)6 68 80 70 68
Pauline Giaime
China and North Asia
Juliette Montuelle
France, Europe, Central Asia and South Asia

Search for a study programme

Head of Consumer Collecting & Field Marketing at Red Bull
Master in Management

Benoit Milliat graduated from EM Normandy in 2005 through the Passerelle competition. He participated in the creation of Reb Bull France from 2005 to 2008 and today he is still [...]

Business and project manager at Unifer
Master in Management

Discover the testimony of Clément, a student in the Master in Management at EM Normandie.


see also

MSc Marketing and Digital in Luxury and Lifestyle
MSC International Events Management
[WEBINAR] Discover Msc Financial Data Management
MSc Marketing and Digital in Luxury and Lifestyle


see also

MSC International Events Management
[WEBINAR] Discover Msc Financial Data Management