Specialised Master (MS) Marketing, Communication and Agrifood Engineering
Accredited by the French Conférence des Grandes Écoles.
New food trends, Big Data, marketing, there is no shortage of challenges in the food industry to accompany the evolution of this industry and promote its values to consumers.
This course was designed with and for companies in the agri-food sector. It aims to train experts in the food industry in marketing, communication and sales by developing three main skills: Innovation, Digital and International.
With more than 170 billion euros in annual revenues, the Food Industry is a major player in France, Europe, in the Middle East and throughout the world. Normandy, a historically agricultural region and agri-food industry is a land of exceptional hospitality for cooperatives, SMEs and agri food business mutlinationals. Based on a field pedagogy, this Specialised Master provides future executives of the agri-food sector with dual Marketing and Scientific competence, which is essential to respond to this industry’s issues, and trains tomorrow’s decision-makers in an inspired, involved, social, and innovative way.
Assistant Professor in Management and Marketing Service
The coursework takes place on the UniLaSalle campus in Mont-Saint-Aignan, near Rouen.
The programme of the MS Marketing, Communication and Agrifood Engineering values the link between academic theoretical input and real case studies, which enable you to develop the analytical skills and the detached viewpoint required of future experts in the agri-food business.
An elective of your choice
For students with an engineering background:
For students with a business/management background:
All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.
Candidates are selected on the basis of an application form, followed by an individual interview
User's guide for application form.
The programme is open to students holding the following degrees:
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2022-2023 admission session is every 15th of the month.
In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact
The factory of the future, marketing 4.0, innovation management, new food uses, consumers... this is a real revolution for the food industry.
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