formation en ingénierie agroalimentaire

Specialised Master (MS) Marketing, Communication and Agrifood Engineering

Develop a dual skillset in Management and Science, support the transformation of the Agri-food Industry
4th in the Eduniveral Ranking
Rouen

Language(s)

International
Open to international candidates
Last updated on 20/06/2022

Accredited by the French Conférence des Grandes Écoles.

Mastère Spécialisé

Agri-food Science & Marketing Specialised Master

ms marketing communication et ingénierie des produits agroalimentaires

New food trends, Big Data, marketing, there is no shortage of challenges in the food industry to accompany the evolution of this industry and promote its values to consumers.

This course was designed with and for companies in the agri-food sector. It aims to train experts in the food industry in marketing, communication and sales by developing three main skills: Innovation, Digital and International.

With more than 170 billion euros in annual revenues, the Food Industry is a major player in France, Europe, in the Middle East and throughout the world. Normandy, a historically agricultural region and agri-food industry is a land of exceptional hospitality for cooperatives, SMEs and agri food business mutlinationals. Based on a field pedagogy, this Specialised Master provides future executives of the agri-food sector with dual Marketing and Scientific competence, which is essential to respond to this industry’s issues, and trains tomorrow’s decision-makers in an inspired, involved, social, and innovative way.

Tarek ABIDTarek ABID
Academic Director
Assistant Professor in Management and Marketing Service

agri food science master

Why join an Agri-food Science & Marketing Specialised Master?

  • Acquisition of multidisciplinary skills (management, marketing, communication, agri-food technical and scientific expertise).
  • Taking on managerial responsibilities.
  • Knowing how to set up launching, monitoring and develop strategies for new agri-food products.

Strong Points

  • Developed as a partnership between two Graduate Schools: UniLaSalle (Agri-food Engineering School) and EM Normandie.
  • Offers a dual-skills: managerial and scientific.
  • Study path suitable for both managers and engineers.
  • Course content developed from real case studies (Auchan, Mars, Isigny Ste Mère, Royal Canin, Cadbury...).
  • Additional professional tools include in-company consulting and challenges, business dating, professional colloquia...
  • Programme which meets the needs of the buoyant agri-food sector.
  • A manageable size cohort with personalised monitoring.

 

Discover all MSc® and MS® in Business and Marketing

Agri-food Science & Marketing Specialised Master programme

The coursework takes place on the UniLaSalle campus in Mont-Saint-Aignan, near Rouen.


The programme of the MS Marketing, Communication and Agrifood Engineering values the link between academic theoretical input and real case studies, which enable you to develop the analytical skills and the detached viewpoint required of future experts in the agri-food business.

food science master programme
Semester 1
ACQUISITION OF KNOWLEDGE

An elective of your choice

For students with an engineering background:

  • Marketing of agri-food products
  • Customer Relationship Management (CRM)
  • Global Key Account Manager 
  • Brand strategy

For students with a business/management background:

  • Overview of certifications and standards in the food industry
  • Food quality and risk management
  • Food science
DEVELOPMENT AND IMPLEMENTATION OF AN OPERATIONAL MARKETING PLAN
  • Design and development of offline operational marketing plans
  • Management of offline operational marketing plans for food products and brands
DEVELOPMENT AND IMPLEMENTATION OF A DIGITAL MARKETING PLAN
  • Defining the communication and digital marketing strategy of a food brand
  • Managing the communication and digital marketing strategy of a food brand
FOOD MARKET MONITORING AND RESEARCH
  • New food trends
  • CSR and sustainable marketing
  • Consumer and retailer panels
Semester 2
DESIGN, DEVELOPMENT AND MARKETING OF INNOVATIVE AGRI-FOOD PRODUCTS
  • Design and/or adaptation of an innovative food product
  • Definition and implementation of the commercial strategy of a food product
MANAGEMENT OF A TEAM/ MARKETING DEPARTMENT
  • Cost analysis for food project
  • Collective management practices
  • Supply chain management
  • Agile project management
  • Integrative projects
  • Career Path
     

PROFESSIONAL THESIS

INTERNSHIP

Professional experience

  • Serious Game, Markstrat® Simulation, focused on the marketing strategy of a company in the B2C sector.
  • 2-week in-company challenge: propose a marketing strategy for a company in the food sector.
  • 5-week in-company assignment: working in groups on a real company problem. Depending on the year, the themes are: developing a new range of food products, creating a co-branding offer for a champagne brand, proposing a marketing strategy for a new agri-food brand (or for a company in the social and solidarity economy).
  • 6-month internship, in France or abroad.
  • Professional thesis or dissertation.

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Your admission to the Specialised Master

Admission process

Candidates are selected on the basis of an application form, followed by an individual interview
User's guide for application form.

Apply to this programme

 

Eligibility for application

The programme is open to students holding the following degrees:

  • Master's degree or equivalent ("Bac+ 5" or 5 years after secondary education / Baccalaureate) 
  • 4-year undergraduate degree with 3 years of professional experience (internships excluded).
  • If French is not the candidate’s first language, a language certification (DELF/DALF = C1)
  • Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2022-2023 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

handicapFor several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact

Career opportunities after the Specialised Master

General information about the employment market

The factory of the future, marketing 4.0, innovation management, new food uses, consumers... this is a real revolution for the food industry.

Careers in Food:

  • Brand Manager
  • Category Manager
  • Head of Operational Marketing and Communication
  • Head of Cross-Channel Marketing
  • Social Media Marketing Manager
  • Project Manager
  • Head of Communication
  • Trade Marketing
  • Head of Development

Graduate employment data based on 2021 employability survey (2018, 2019 and 2020 graduates)

  • 94% net employment rate
  • 80% in executive employment
  • 75% on permanent contracts
  • 88% of graduates found a job within 6 months.
  • Average gross annual salary including bonuses for the last 3 Master’s year groups: €35K

Examples of food companies where our graduates work

food industries recruiters

 

Agri-Food Science Specialised Master tuition fees

Tuition Fees for 2022-2023

  • MS Marketing, Communication and Agrifood Engineering : €12,500
  • €50 charged to candidates in order to study their profile
  • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €95, by connecting to the dedicated plaftorm.
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).

Fundings

Various options are offered to students to fund their studies: 

More information

International payment methods

We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:

  • Online tracking of transfers
  • Payment in the national currency, which reduces costs
  • Choice of many payment methods

Access the payment tool

Contact us
MS Marketing, Communication and Agrifood Engineering
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Contact
Willy Zuloaga
Willy
Zuloaga
Chargé d'admission
Americas
+33 (0)6 68 80 70 68
wzuloaga@em-normandie.fr
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Amandine Delattre
Amandine
Delattre
MENA and EU
+33 (0)6 65 76 91 43
adelattre@em-normandie.fr
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Pauline Giaime
Pauline
Giaime
China
PaulineGiaime
pgiaime@em-normandie.fr
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Arushi DANG
Arushi
Dang
Asia and Oceania
+33 (0)7 62 70 96 66
adang@em-normandie.fr
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Rhea Shivan
Rhea
SHIVAN
India and Sri Lanka
rshivan@em-normandie.fr
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Clarisse Issa
Clarisse
Issa
Sub-Saharan Africa
(+221)7 85 34 31 75
cissa@em-normandie.fr
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Méheut
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Guillaume PAILLARD
Guillaume
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