Cross-cultural management: from theory to practice
A week of lectures, a challenge case study, company visits and cultural trips to understand the intricacies of cross-cultural management: this is what EM Normandie offered 11 US students from the College of Business and Economics of North Carolina Agricultural & Technical State University, from 3 to 9 March 2019.
The School has developed short programmes over the last few years, but this edition was special as there was a Challenge Exercise organised jointly with students from the Bachelor's in International Management Year 3 – International Business specialisation. Both groups were challenged to work jointly on the development of a french company in the US, combining their respective expertise. A very enriching experience, both for the international students and the EM Normandie students which also contributed to the development abroad of one of the School’s partner companies.
On a wider scale, EM Normandie has just signed an exchange partnership with North Carolina Agricultural & Technical State University, an AACSB accredited school.
Paris, the ideal capital city to discover the luxury and fashion design industry
27 Polish managers from the Cracow School of Business Executive MBA, which is part of the Cracow University of Economics, rallied the EM Normandie Paris Campus from 12 to 15 March. This seminar, which focused on international marketing stakes, comprised lectures, cultural activities and professional visits related to the luxury and fashion design industry.
This was the 4th edition of this training programme and was organised in the wider context of the EM Normandie and Cracow University of Economics partnership, comprising student exchanges for academic semesters in particular.