Samy BELAID

Samy BELAÏD

Professor in Marketing

Samy BELAID
Discipline department
Marketing
Teaching area
Marketing
Distribution
Consumer Behaviour
Bio
Samy Belaid is a Professor of Marketing. He joined EM Normandie in 2008. He has a PhD in management science from the Università di Corsica Pasquale Paoli, awarded in 2001. His thesis is on developing a psychometric scale to assess the image of a country. His work focuses on modelling and developing psychometric scales around “branding”, private labels and the study of B to B relationships. He is a member of the GIT-AFM (French Marketing Association) "Distribution in developing countries".
Degrees
2001 PhD in Management sciences, Università di Corsica Pasquale Paoli
Professional experience

Since 2008 : Professor in Marketing, EM Normandie
2003-2008 : senior lecturer, ESSEC, Tunis

Samy BELAID
Samy
Belaïd
+33 (0)1 75 00 00 76
s.belaid@em-normandie.fr

Publications

Publications

Year of publication

Type

Belaid, S 2001, 'Développement et test d’une échelle psychométrique de l’image du pays d’origine', PhD in Management sciences, Università di Corsica Pasquale Paoli, Corte, Corsica.

2001
PhD Dissertation / Accreditation to Supervise Management Research

Turki, H, Belaid, S, Sayadi, F & Ben Dahmen Moulehi, N (forthcoming), 'Quel est impact des contextes décisionnels ambivalents sur la force de l’attitude chez le consommateur lors de l’expérience d’achat ?', Management & Avenir. CNRS : 4 ; FNEGE : 3 ; HCERES : B

2020
Academic articles

Mandjak, T, Belaïd, S & Naude, P 2019, ‘The development of trust over time in an emerging market context: the case of the Tunisian automotive sector’, Journal of Business and industrial Marketing, vol. 34 No. 6, pp. 1210-1222. CNRS: 3 ; FNEGE: 3 ; HCERES: B ; ABS 2

2019
Academic articles
Belaïd, S & Lacoeuilhe, J 2018, 'Les motivations d'achat et les leviers pour redynamiser l'offre des marques de distributeurs coeur de gamme', Décisions Marketing, no. 90, pp.75-89, April-June.; CNRS: 3; FNEGE: 3; HCERES: B
2018
Academic articles

Belaïd, S, Ben Mrad, S, Lacoeuilhe, J & Turki Tlili, H 2017, 'Des consommateurs hédonistes, symboliques ou fonctionnels ? Développement et validation d’une échelle des bénéfices rattachés aux marques dans le cadre des marchés émergents : le cas de la Tunisie', Revue Francaise du Marketing, no. 261, pp.65-79, November.; FNEGE: 4; HCERES: C

2017
Academic articles
Belaïd, S, Breton, P & Lacoeuilhe, J 2016, 'Repenser l’offre des MDD : le regard croisé des développeurs et des managers de rayon', Revue Francaise du Marketing, vol. 3/4, no. 257, pp.7-22, October.; FNEGE: 4; HCERES: C
2016
Academic articles
Belaïd, S & Lacoeuilhe, J 2015, 'Mesure de l’attitude à l’égard de la MDD : nouvelles perspectives', Revue Française du Marketing, no. 252, pp.41-54, June.; FNEGE: 4
2015
Academic articles
Belaïd, S 2011, 'The Role of Attachment in Building Consumer Brand Relationships: An Empirical Investigation in the Utilitarian Consumption Context ?', Journal of Product and Brand Management, vol. 18, pp.37-47, Winter.; CNRS: 4; AERES ; FNEGE: 4
2011
Academic articles
Belaïd, S & Lacoeuilhe, J 2007, 'Quelle(s) mesure(s) pour l’attachement à la marque ?', Revue Française de Marketing, no. 213, pp.7-25; CNRS: 1 étoile
2007
Academic articles

Belaïd, S 2019, ‘Camera-ready - Do we build store loyalty through store brands or store brands through store loyalty?’, Research on National Brand and Private Label Marketing international Conference, Barcelona, Spain, June 12-14.

2019
Academic communications