Samy BELAID

Samy BELAÏD

Professor in Marketing

Samy BELAID
Discipline department
Marketing
Teaching area
Marketing
Distribution
Consumer Behaviour
Bio
Samy Belaid is a Professor of Marketing. He joined EM Normandie in 2008. He has a PhD in management science from the Università di Corsica Pasquale Paoli, awarded in 2001. His thesis is on developing a psychometric scale to assess the image of a country. His work focuses on modelling and developing psychometric scales around “branding”, private labels and the study of B to B relationships. He is a member of the GIT-AFM (French Marketing Association) "Distribution in developing countries".
Degrees
2001 PhD in Management sciences, Università di Corsica Pasquale Paoli
Professional experience

Since 2008 : Professor in Marketing, EM Normandie
2003-2008 : senior lecturer, ESSEC, Tunis

Samy BELAID
Samy
Belaïd
+33 (0)1 75 00 00 76
s.belaid@em-normandie.fr
I would like to follow the news regarding the programme. I know I can unsubscribe at any time.
By ticking yes, you agree to receive messages from EM Normandie about its news and programmes by email and SMS.

Publications

Publications

Year of publication

Type

Belaid, S 2001, 'Développement et test d’une échelle psychométrique de l’image du pays d’origine', PhD in Management sciences, Università di Corsica Pasquale Paoli, Corte, Corsica.

2001
PhD Dissertation / Accreditation to Supervise Management Research

Turki, H, Belaid, S, Sayadi, F & Ben Dahmen Moulehi, N 2021, 'Quel est impact des contextes décisionnels ambivalents sur la force de l’attitude chez le consommateur lors de l’expérience d’achat ?', Management & Avenir, 2020/7 (N° 121), février, pp.15-34. CNRS : 4 ; FNEGE : 3 ; HCERES : B

2021
Academic articles

Mandjak, T, Belaïd, S & Naude, P 2019, ‘The development of trust over time in an emerging market context: the case of the Tunisian automotive sector’, Journal of Business and industrial Marketing, vol. 34 No. 6, pp. 1210-1222. CNRS: 3 ; FNEGE: 3 ; HCERES: B ; ABS 2

2019
Academic articles
Belaïd, S & Lacoeuilhe, J 2018, 'Les motivations d'achat et les leviers pour redynamiser l'offre des marques de distributeurs coeur de gamme', Décisions Marketing, no. 90, pp.75-89, April-June.; CNRS: 3; FNEGE: 3; HCERES: B
2018
Academic articles

Belaïd, S, Ben Mrad, S, Lacoeuilhe, J & Turki Tlili, H 2017, 'Des consommateurs hédonistes, symboliques ou fonctionnels ? Développement et validation d’une échelle des bénéfices rattachés aux marques dans le cadre des marchés émergents : le cas de la Tunisie', Revue Francaise du Marketing, no. 261, pp.65-79, November.; FNEGE: 4; HCERES: C

2017
Academic articles
Belaïd, S, Breton, P & Lacoeuilhe, J 2016, 'Repenser l’offre des MDD : le regard croisé des développeurs et des managers de rayon', Revue Francaise du Marketing, vol. 3/4, no. 257, pp.7-22, October.; FNEGE: 4; HCERES: C
2016
Academic articles
Belaïd, S & Lacoeuilhe, J 2015, 'Mesure de l’attitude à l’égard de la MDD : nouvelles perspectives', Revue Française du Marketing, no. 252, pp.41-54, June.; FNEGE: 4
2015
Academic articles
Belaïd, S 2011, 'The Role of Attachment in Building Consumer Brand Relationships: An Empirical Investigation in the Utilitarian Consumption Context ?', Journal of Product and Brand Management, vol. 18, pp.37-47, Winter.; CNRS: 4; AERES ; FNEGE: 4
2011
Academic articles
Belaïd, S & Lacoeuilhe, J 2007, 'Quelle(s) mesure(s) pour l’attachement à la marque ?', Revue Française de Marketing, no. 213, pp.7-25; CNRS: 1 étoile
2007
Academic articles

Belaid, S, Lacoeuilhe, J & Linebou, S 2021, 'Quel lien entre rapport au territoire et relation aux produits de terroir ? Le cas du département de la Seine-et-Marne avec le Brie', 4ème Edition de la Journée de l'IRG "Management et Société, Fontainebleau, France, June 11.

2021
Academic communications