Samy BELAÏD

Professor in Marketing

Discipline department
Marketing & negociation unit
Teaching area
Marketing
Distribution
Consumer Behaviour
Bio
Professor in Marketing for more than 25 years and EM-Normandy since 2008. He obtained his PhD in Management Science, in 2001 at the University of Corte. His thesis focuses on the development of a psychometric scale relating to the image of the country. He is particularly interested in all aspects of marketing that interact with brands, distribution, consumer knowledge and digital transformation.
Degrees
PhD in Management sciences, Corte IAE, 2001
Professional experience
  • Since 2008 : Professor in Marketing - EM Normandie
  • 2003 - 2008 : Senior lecturer ESSEC, Tunis
Near home
get in touch
Samy
Belaïd
PROFESSOR IN MARKETING
+33 (0)1 75 00 00 76
s.belaid@em-normandie.fr

Searching Works

Publications

Year of publication

Type

Mandjak, T, Belaïd, S & Naude, P (forthcoming), ‘The development of trust over time in an emerging market context: the case of the Tunisian automotive sector’, Journal of Business and industrial Marketing. CNRS: 3 ; FNEGE: 3 ; HCERES: B

2019
Academic articles
Belaïd, S & Lacoeuilhe, J 2018, 'Les motivations d'achat et les leviers pour redynamiser l'offre des marques de distributeurs coeur de gamme', Décisions Marketing, no. 90, pp.75-89, April-June.; CNRS: 3; FNEGE: 3; HCERES: B
2018
Academic articles

Belaïd, S, Ben Mrad, S, Lacoeuilhe, J & Turki Tlili, H 2017, 'Des consommateurs hédonistes, symboliques ou fonctionnels ? Développement et validation d’une échelle des bénéfices rattachés aux marques dans le cadre des marchés émergents : le cas de la Tunisie', Revue Francaise du Marketing, no. 261, pp.65-79, November.; FNEGE: 4; HCERES: C

2017
Academic articles
Belaïd, S, Breton, P & Lacoeuilhe, J 2016, 'Repenser l’offre des MDD : le regard croisé des développeurs et des managers de rayon', Revue Francaise du Marketing, vol. 3/4, no. 257, pp.7-22, October.; FNEGE: 4; HCERES: C
2016
Academic articles
Belaïd, S & Lacoeuilhe, J 2015, 'Mesure de l’attitude à l’égard de la MDD : nouvelles perspectives', Revue Française du Marketing, no. 252, pp.41-54, June.; FNEGE: 4
2015
Academic articles
Belaïd, S 2011, 'The Role of Attachment in Building Consumer Brand Relationships: An Empirical Investigation in the Utilitarian Consumption Context ?', Journal of Product and Brand Management, vol. 18, pp.37-47, Winter.; CNRS: 4; AERES ; FNEGE: 4
2011
Academic articles
Belaïd, S & Lacoeuilhe, J 2007, 'Quelle(s) mesure(s) pour l’attachement à la marque ?', Revue Française de Marketing, no. 213, pp.7-25; CNRS: 1 étoile
2007
Academic articles

Mandjak, T, Belaïd, S & Naudé, P 2017, 'The development of trust over time in the Tunisian Automotive Sector', CBIM Academic Workshop, Stockholm, Sweden, June, 19-21

2017
Academic communications

Mandjak, T, Belaïd, S & Narus, J 2016, 'The antecedents & consequences of Channel conflict in the Tunisian auto parts aftermarket', 32nd annual IMP Conference, Poznan, Poland, Aug, 30-Sept, 3

2016
Academic communications
Belaïd, S & Fehri Belaïd, F 2016, 'Le digital dans la communication en B to B : Cas de l’industrie du camion en France', Colloque International Medias Numériques et Communication Electronique, UMR Idées, Le Havre, France, 1-3 juin
2016
Academic communications