Samuel Avenel, a graduate of EM Normandie's Grande Ecole Programme (Class of 1987), has been appointed as General Manager of Operations for Feu Vert France.
He started his career with Procter & Gamble, first as a Salesman, Sales Manager and finally, Key Account Manager (1988-1995). He then joined Nestlé as their Additional Channels Sales Manager for France. In 1997, he joined Orange as a Sales Director for France and became later on their Distribution Marketing Director. From 2003 to 2005, he was EMEA Sales and Operations Manager for Honeywell. He then joined Carglass France as their Sales and Customer Services Manager for France From 2007 to 2013, he was Key International Accounts Manager for AXA, and then for two years Lyreco's Chief Operating Officer.