Since 2021 : assistant professor in marketing, EM Normandie
2019-2020 : Affiliate Researcher, PRISM Laboratory, Université Paris 1 Panthéon Sorbonne
2018-2019 : Teaching Fellow in Marketing Management (MBA program), The Recanati Business School at the Hebrew University of Jerusalem, Israel
2016-2018 : Phygital Connector, Omni-Channel and Phygital Strategy workshops and consulting
2008-2016 : Programs coordination, Workshops and Business Consulting, Economic and Trade Ministry/ Programs for Entrepreneurs & SM Business, Israel
1998-2008 : C.E.O Marketing and Business Consulting, Rotek Marketing Agency, Israel
1996-1998 : Commercial Media Director, Yedioth Ahronoth, Israel
1993-1996 : Project Manager and Cooperation advisor, Governmental Economic Delegation of Israel-Paris
1990-1993 : Overseas educational program director, The Hebrew University of Jerusalem, Israel
Year of publication
Rote, Y.S 2019, 'Understanding the motivations and mechanisms of screen-sharing: an application to customers-shop assistants' interactions', thèse de doctorat en management, Université Paris 1 Panthéon Sorbonne, Paris, France.
Roten, Y.S & Vanheems, R (forthcoming), 'Why do people shop together around the same screen?', Journal of Consumer Marketing. CNRS : 4 ; FNEGE : 4 ; HCERES : C ; ABS : 1.
Roten, Y.S & Vanheems, R 2020, 'Et si l’internaute n’était pas un navigateur en solitaire?', Revue française de gestion, vol. (7), pp. 49-67. CNRS : 3 ; FNEGE : 2 ; HCERES : A
Roten, Y.S & Vanheems, R 2019, 'Which screens to share in stores with which customers', Journal of Marketing Trends, vol. 5, n° 5. FNEGE : 4 ; HCERES : C
Roten, Y.S & Vanheems, R 2019, 'The bivalent catalysis effect of the screen in phygital interactions between shop assistants and customers', AFM Le Havre Annual Congress, Le Havre, France, May 15-17.
Roten, Y.S & Vanheems, R 2019, 'Can your Customers Afford to Share it? Screen Devices "Sharing Affordance', 18th International Marketing Trends Congress, Venice, Italy, January 17-19.
Roten, Y.S & Vanheems, R 2018, 'Screen-sharing in store: The construction or destruction of shopping values', Etienne Thil 2018-21th International Conference, Roubaix, France, October 3-5.
Roten, Y.S & Vanheems, R 2018, 'Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach', Academy of Marketing Science (AMS) annual conference, New Orleans, USA, May 23-25.
Roten, Y.S & Vanheems, R 2017, 'Understanding the willingness to share a screen: from consumer's motivational disposition to perception of the partner's involvement', 33th international AFM Congress, Tours, France, May 17-19.
Roten, Y.S & Vanheems, R 2017, 'To share or not to share a screen: a question of perceived competence?', Etienne Thil - 20th International Retailing Conference, Roubaix, France, October 12-13.