Yonathan Silvain ROTEN
Assistant Professor in Marketing - ACADEMIC DIRECTOR OF GRADUATE PROGRAM MARKETING STRATEGY AND SALES DEVELOPMENT
Discipline department
Marketing
Teaching area
Marketing
Bio
Yonathan Silvain Roten is a professor of Marketing. He joined EM Normandie in 2021. He has a PhD in Management Sciences from the Panthéon Sorbonne University awarded in 2019. His thesis is on the new practices of phygital interactions between consumers and sellers. His research and publications focus on screen sharing, as a shopping practice during a joint shopping journey, and as a selling practice during a service process. With an extensive international experience in management, he is the academic director of the Master 2 in Marketing Strategy and Business Development at the EM Normandie campus in Le Havre.
Degrees
2019 : PhD in management, Université Paris 1 Panthéon Sorbonne
Professional experience
Since 2021 : assistant professor in marketing, EM Normandie
2019-2020 : Affiliate Researcher, PRISM Laboratory, Université Paris 1 Panthéon Sorbonne
2018-2019 : Teaching Fellow in Marketing Management (MBA program), The Recanati Business School at the Hebrew University of Jerusalem, Israel
2016-2018 : Phygital Connector, Omni-Channel and Phygital Strategy workshops and consulting
2008-2016 : Programs coordination, Workshops and Business Consulting, Economic and Trade Ministry/ Programs for Entrepreneurs & SM Business, Israel
1998-2008 : C.E.O Marketing and Business Consulting, Rotek Marketing Agency, Israel
1996-1998 : Commercial Media Director, Yedioth Ahronoth, Israel
1993-1996 : Project Manager and Cooperation advisor, Governmental Economic Delegation of Israel-Paris
1990-1993 : Overseas educational program director, The Hebrew University of Jerusalem, Israel
Publications
Publications
Year of publication
Type
Rote, Y.S 2019, 'Understanding the motivations and mechanisms of screen-sharing: an application to customers-shop assistants' interactions', thèse de doctorat en management, Université Paris 1 Panthéon Sorbonne, Paris, France.
2019
PhD Dissertation / Accreditation to Supervise Management Research
Roten, Y & Vanheems, R 2023, 'To Share or Not to Share Screens With Customers? Lessons from Learning Theories', Journal of Services Marketing, vol. 37 No. 1, pp. 65-77. FNEGE : 3 ; ABS : 2.
2023
Academic articles
Roten, Y, Vanheems, R et Laroutis, D 2022, 'Les interactions phygitales de service en magasin. Quelles utilités pour les consommateurs ?', Recherches en Sciences de Gestion - Management Sciences - Ciencias de Gestión, 2022/3 (N° 150), pp. 113-139. CNRS : 4 ; FNEGE : 3 ; HCERES : B.
2022
Academic articles
Roten, Y.S & Vanheems, R 2021, 'Why do people shop together around the same screen?', Journal of Consumer Marketing, Vol. 38 No. 7, pp. 741-750. CNRS : 4 ; FNEGE : 4 ; HCERES : C ; ABS : 1.
2021
Academic articles
Roten, Y.S & Vanheems, R 2020, 'Et si l’internaute n’était pas un navigateur en solitaire?', Revue française de gestion, vol. (7), pp. 49-67. CNRS : 3 ; FNEGE : 2 ; HCERES : A
2020
Academic articles
Roten, Y.S & Vanheems, R 2019, 'Which screens to share in stores with which customers', Journal of Marketing Trends, vol. 5, n° 5. FNEGE : 4 ; HCERES : C
2019
Academic articles
Vanheems, R & Roten, Y 2022, 'Phygital service interactions! More or less social connection?', 25ème Colloque International Etienne Thil sur le commerce et la distribution, La Rochelle, France, October 13-14.
2022
Academic communications
Roten, Y.S & Vanheems, R 2019, 'The bivalent catalysis effect of the screen in phygital interactions between shop assistants and customers', AFM Le Havre Annual Congress, Le Havre, France, May 15-17.
2019
Academic communications
Roten, Y.S & Vanheems, R 2019, 'Can your Customers Afford to Share it? Screen Devices "Sharing Affordance', 18th International Marketing Trends Congress, Venice, Italy, January 17-19.
2019
Academic communications
Roten, Y.S & Vanheems, R 2018, 'Screen-sharing in store: The construction or destruction of shopping values', Etienne Thil 2018-21th International Conference, Roubaix, France, October 3-5.
2018
Academic communications