Romain SOHIER
- Professor in Marketing
Discipline department
Marketing & negociation unit
Teaching area
Marketing
Bio
Assistant Professor in digital marketing at EM-Normandie, since 2016. Her research focuses on three themes: conceptualization of digital identity (reality-virtuality relationship, Second Soi idea), cultural practices (electronic sport, current music), the user's behavior (virtual communities, darknet, trolling).
Degrees
2016: PhD in Management sciences - IAE of Caen Normandie University 2011: Graduate (masterII) in Management sciences - IAE of Caen Normandie University
Professional experience
- Since 2016: Professor in Marketing - EM Normandie
- Since 2011: Lecturer in Management Sciences, university of Caen
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Searching Works
Publications
Year of publication
Type
Sohier, R 2016, 'L’impact de la consommation numérique dans l’équilibre identitaire chez les adolescents. Quelle place pour l’identité digitale ?', Ph.D. in Management, Université de Caen Basse-Normandie
2016
PhD Dissertation / Accreditation to Supervise Management Research
Mandjak, T, Lavissière, A, Hofmann, J, Bouchery, Y, Lavissière, M-C, Faury, O & Sohier, R (forthcoming), 'Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis', Transport Policy. CNRS: 3 ; HCERES: B
2019
Academic articles
Nau, JP, Garcia-Bardidia R, Sohier, R & Velpry A 2019, ‘Changer le jeu pour changer de business model ? Les jeux vidéo compétitifs entre renouvellement de l'offre et stabilité de la pratique’, Décisions Marketing, no.94, April-June. CNRS 3 ; FNEGE 3 ; HCERES:
2019
Academic articles
Sohier, R & Brée, J 2017, 'La clarification du concept d’identité digitale : vers un construit en quatre dimensions', Revue Française du Marketing, no. 262, pp.37-54, December.; FNEGE: 4; HCERES: C
2017
Academic articles
Sohier, R, Korchia, M & Djaïdja, I 2019, 'Video game fan, between the real and the virtual', 18th International Marketing Trends Conference, Venice, Italy, January 17-19.
2019
Academic communications
Sohier, R & Brée, J 2018, 'La contribution des profils d’identité digitale pour l’analyse des comportements des adolescents sur internet', 34ème Congrès International de l'Association Française du Marketing, Strasbourg, France, 16-18 mai
2018
Academic communications
Sohier, R & Brée, J 2018, 'Toward adolescents' digital identity profiles - A comparison between quantitative and qualitative analysis', 21st AMS World Marketing Congress, Porto, Portugal, June, 27-29
2018
Academic communications
Garcia-Bardidia, R, Nau, J-P, Sohier, R & Velpry, A 2017, 'Trajectoires de joueurs et appropriation de la pratique : une observation participante en équipe dans le jeu League of Legends', 3ème Journée de Recherche en Marketing du Grand Est, Metz, France, 31 mars
2017
Academic communications
Sohier, R & Brée, J 2016, 'Clarification du concept d'identité digitale et proposition d'une échelle de mesure', 32ème Congrès International de l’Association Française du Marketing, Lyon, France, 18-20 mai
2016
Academic communications
Sohier, R & Brée, J 2016, 'Proposal of a Digital identity Scale', AMS 19th World Marketing Congress, Paris, France, July, 19-23
2016
Academic communications