What is a Research Chair?
A Research Chair is a meeting point where expertise is exchanged between professionals and the School’s lecturer-researchers. This partnership between the worlds of business and research aims at developing new knowledge and understanding and improving managerial practices in a changing environment.
EM Normandie puts its teams of lecturer-researchers at the disposal of its sponsoring partners to work on common issues in the Management Sciences field.
In 2018, the School is opening two research chairs, one focused on Digital Transformation Management and the other on New Entrepreneurial Models in Agriculture. Two more projects are being considered, on Horse Breeding Industry Management and on Territory Risks and Space Ergonomics.
The "Digital Transformation Management" Chair
The use of Information and Communication Technologies (ICTs) among professionals has developed quickly: organisational structures, occupations and also relationships with stakeholders have been thoroughly modified. For the digital economy to remain synonymous with performance and competitiveness, it seems important to rethink global strategies, business models and work organisation and also customer relationships within companies.
For this reason, EM Normandie wished to gather together a group of experts from the worlds of research and business in order for them to:
- Prepare ways of coping with the new constraints imposed by digitalisation;
- Seize new opportunities that arise.
EM Normandie has thus approached several local actors and three patrons have decided to support the development of a chair on digital transformation management: Crédit Agricole Normandie, the holding company Chalus Chegaray et Compagnie and its subsidiaries Colloquium and Cavas as well as the PTBG group. The TES competitiveness cluster, a reference in terms of innovation in high digital technology, and the Normandy Region are also partners of the Chair and invested in the various projects. Their presence is an additional asset for the development of the digital sector in our territory.
Multiple business models
The agricultural world has undergone profound changes over the past few years (globalisation, crises, ecological and public health issues, difficulties for some farms, digitalisation, emergence of start-ups, etc.), impacting farmers' entrepreneurial behaviour. But while we could expect a standardisation of agricultural entrepreneurship, we are witnessing, on the contrary, the emergence of multiple entrepreneurial models (growth by volume, niche strategies, diversification, internationalization, use of the collaborative economy...).
The agricultural world, a land of entrepreneurs
These entrepreneurial models bring the farm closer to the traditional business as taught in business schools and confirm that, far from stereotypes, the agricultural world is indeed a land of entrepreneurs with a capital "S". Under these circumstances, by creating the "Entrepreneurial Models in Agriculture" chair, EM Normandie wishes to explore (as a research organisation) and disseminate (as a training organisation) these entrepreneurial models. It is also an opportunity for it to strengthen its regional roots and spread the entrepreneurial spirit of farmers beyond the borders of Normandy and France.
Digital technology and its consequences on the world of work
In a rapidly changing world, particularly under the impetus of digital technologies, there is a strong need to renew the study of employment in general and employability in particular. In the end, little is known about changes in the relationship to work and career. There is also a lack of knowledge about how individuals' expectations of companies in terms of employment and employability are formulated.
Led by Jean Pralong, Professor of Human Resources Management at EM Normandie, this research centre provides a scientific and objective look at contemporary transformations in the world of employment. It highlights the new skills needed by companies to design innovative strategies and ensure their growth.
The Chair's work is organised around 3 mains axes:
- Axis 1: Professional trajectories. The Chair analyses career differences by focusing on cause-and-effect relationships with individual behaviours.
- Axis 2: HR decision making and digital tools: analysis of decision-making processes of organisations and individuals in terms of careers, recruitment or employment.
- Focus 3: Employability.