Patrick LOUX

- Assistant Professor in Strategic Management

Discipline department
Strategy and Entrepreneurship Unit
Teaching area
Quantitative Methods
Patrick LOUX lectures in strategic management, change management, research methods and quantitative methods at EM Normandie. He earned his PhD in Business Administration in December 2010 from the University of Aix-Marseille III, supervised by Professor Philippe Baumard. He is mainly interested in three research areas, using both quantitative and qualitative research designs. First, he studies the conditions that moderate the effectiveness of quality signals sent by companies to prospective customers in the video games market. Second, he investigates the drivers underlying the adoption process of two-sided platforms in the public e-procurement context. Third, by drawing from the dynamic capabilities approach, he examines how Business Schools adapt their structure and resources to achieve an evolutionary fit in a context of evolving competitive pressures.
2010 : PhD in Business Administration - University Paul Cézanne Aix Marseille III
Professional experience
  • Since 2010: Professor in Strategic management - EM Normandie
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get in touch
Patrick Loux
+33 (0)1 75 00 00 76

Searching Works


Year of publication


Loux, P 2010, 'Actifs hédonistes et performance commerciale des produits vidéoludiques : un test empirique', Unpublished Doctoral Dissertation, Université d’Aix Marseille 3
PhD Dissertation / Accreditation to Supervise Management Research
Garnotel, G & Loux, P 2011, 'Définition des bonus des dirigeants et performance des entreprises de haute technologie', Finance Contrôle Stratégie, vol. 14, no. 3, pp.119-150; CNRS: 3; AERES
Academic articles
Garnotel, G & Loux, P 2008, 'Politiques de rémunération des dirigeants et investissements liés à l’innovation dans les industries de haute technologie', Finance Contrôle Stratégie, vol. 11, no. 4, pp.65-85, December.; CNRS: 3
Academic articles

Loux, P & Culié, J-D 2018, 'Relational Capabilities: How can they be dynamic? The Case of Business Schools', 34th EGOS Colloquium, Tallin, Estonia, July, 5-8.

Academic communications

Loux, P & Culié, J-D 2017, 'Barriers to the development of dynamic relational capabilities: The case of Business Schools', SMS special conference - Transforming Entrepreneurial Thinking into Dynamic Capabilities, Banff, Canada, June, 1-4

Academic communications
Loux, P & Gepe, G 2017, 'Integrating Effectuation and Dynamic Capabilities for New Ventures Creation: A Study in Digital Tourism', SMS Annual Conference, Houston, USA, October, 28-31
Academic communications

Loux, P & Culié, J-D 2016, 'Revisiting dynamic capabilities and their microfoundations: a study in the context of Business Schools', 32nd annual IMP Conference, Poznan, Poland, Aug, 30-Sept, 3

Academic communications
Loux, P, Aubry, M, Baudoin, E & Tran, S 2016, 'Reorganization costs and actors’ interdependence in B2B two-sided markets: a study on the adoption of a dematerialisation platform', 32nd annual IMP Conference, Poznan, Poland, Aug, 30-Sept, 3
Academic communications

Loux, P, Tran, S, Baudoin, E & Aubry, M 2016, 'Coûts de réorganisation et interdépendance des acteurs dans le contexte des marchés bifaces : Le cas de l’adoption d’une plate-forme de dématérialisation', XXVème conférence annuelle de l'AIMS, Hammamet, Tunisia, 30 mai-1 juin

Academic communications

Tran, S, Aubry, M, Loux, P & Baudoin, E 2016, 'L’approche structurationniste comme cadre intégrateur de compréhension de l’appropriation des innovations : le cas de la plateforme EgovBat', 21ème Congrès de l'AIM (AIM 2016), IÉSEG School of Management, Lille, 18-20 mai

Academic communications