Patricia BAUDIER
Professor in Marketing
Discipline department
Supply Chain & Digital Management
Teaching area
E-Marketing
Marketing
Customer relations
Bio
Patricia Baudier is a Professor of Marketing and she joined EM Normandie in 2018. She has a PhD in management science from the Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay) awarded in 2013. Her thesis is on managing claims on Twitter: Impact on satisfaction of the client’s perception of the Community Manager. Her research interests are new technology, consumer behaviour and digital marketing. Patricia spent 28 years working in sales and marketing roles in American multinational companies (Apple France and Kodak Europe/Africa/Middle East).
Degrees
2013 : PhD in Management Sciences, Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay)
Professional experience
Since 2018 : professor in marketing, EM Normandie
2014-2018 : associate professor in marketing, Leonard de Vinci Business School
2013-2018 : associate professor in marketing, Ecole International School of Luxury Marketing
Publications
Publications
Year of publication
Type
Baudier, P 2013, 'La gestion des réclamations via Twitter : Impact sur la satisfaction de la perception par le client du Community Manager', PhD in Management Sciences, Institut Mines-Télécom Business School/Université d’Evry-Val d'Essonne (Université Paris-Saclay), France.
2013
PhD Dissertation / Accreditation to Supervise Management Research
Baudier, P, Kondrateva, G, Ammi, C, Chang, V & Schiavone, F (forthcoming), 'Digital transformation of Healthcare during the COVID-19 pandemic: Patients’ teleconsultation acceptance and Trusting beliefs', Technovation. CNRS : 2 ; FNEGE : 2 ; ABS : 3 ; HCERES : A.
2022
Academic articles
Baudier, P, Ammi, C & Hikkerova, G 2022, 'The impact of advertising on users' perceptions regarding the internet of things', Journal of Business Research, vol. 141, pp. 355-366. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.
2022
Academic articles
Griffiths, P & Baudier, P (forthcoming), 'Enabling responsible banking through the application of Blockchain', Journal of Innovation Economics and Management. FNEGE : 2 ; ABS : 1 ; HCERES : A.
2022
Academic articles
Chang, V, Chen, Y, Zhang, Z.J, Zu, Q.A., Baudier, P & Liu, B (forthcoming), 'The market challenge of wind turbine industry-renewable energy in PR China and Germany ', Technological Forecasting & Social Change. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.
2021
Academic articles
Zhao, Z, Haikel-Elsabeh, M, Baudier, P, Renard, D & Brem, A (forthcoming), 'Need For Uniqueness and word of mouth in disruptive innovation Adoption: The context of self-quantification', IEEE Transactions on Engineering Management. CNRS : 3, FNEGE : 2 ; HCERES ; A ; ABS : 3.
2021
Academic articles
de Boissieu, E, Kontrateva, G, Ammi, C & Baudier, P 2021, 'The use of Blockchain in the luxury industry : Supply chains and the traceability of goods', Journal of Enterprise Information Management, Vol. 34 No. 5, pp. 1318-1338. CNRS : 4, FNEGE : 3, ABS : 1.
2021
Academic articles
Kondrateva, G, Baudier, P, Ammi, C & Hikkerova, L (fothcoming), 'Public Health Management: Impact of perception of telemedicine cabin on intention to use', Gestion et Management Public. FNEGE : 3 ; HCERES : B.
2021
Academic articles
Chang, V, Wills, G & Baudier, P (forthcoming), 'Impacts and Investigations of disruptive technologies for Industry 4.0', Technological Forecasting and Social Change, vol. 174. CNRS : 2 ; FNEGE : 2 ; ABS : 3 ; HCERES : A.
2021
Academic articles
Baudier, P, Kondrateva, G, Ammi, C & De Vassoigne, T (forthcoming), 'Teleconsultation Management in Healthcare during the COVID-19 Pandemic: The Impact of Perceived Justice on Satisfaction and Word-Of-Mouth', Journal of General Management. FNEGE : 4 ; HCERES : C ; ABS : 1.
2021
Academic articles