Patricia BAUDIER
Associate Professor in Marketing - Head of "International Business Networks" Research Area
Discipline department
Marketing
Teaching area
E-Marketing
Marketing
Customer relations
Bio
Patricia Baudier is an Associate Professor of Marketing. She joined EM Normandie in 2018. She has a PhD in management science from the Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay) awarded in 2013. Her thesis is on managing claims on Twitter: Impact on satisfaction of the client’s perception of the Community Manager. Her research interests are new technology, consumer behaviour and digital marketing. Patricia spent 28 years working in sales and marketing roles in American multinational companies (Apple France and Kodak Europe/Africa/Middle East). She is also Head of the "International Business Networks" research area.
Degrees
2013 : PhD in Management Sciences, Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay)
Professional experience
Since 2018 : associate professor in marketing, EM Normandie
2014-2018 : Associate professor in marketing, Leonard de Vinci Business School
2013-2018 : associate professor in marketing, Ecole International School of Luxury Marketing
Publications
Publications
Year of publication
Type
Baudier, P 2013, 'La gestion des réclamations via Twitter : Impact sur la satisfaction de la perception par le client du Community Manager', PhD in Management Sciences, Institut Mines-Télécom Business School/Université d’Evry-Val d'Essonne (Université Paris-Saclay), France.
2013
PhD Dissertation / Accreditation to Supervise Management Research
Chang, V, Chen, Y, Zhang, Z.J, Zu, Q.A., Baudier, P & Liu, B (forthcoming), 'The market challenge of wind turbine industry-renewable energy in PR China and Germany ', Technological Forecasting & Social Change. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3.
2021
Academic articles
Zhao, Z, Haikel-Elsabeh, M, Baudier, P, Renard, D & Brem, A (forthcoming), 'Need For Uniqueness and word of mouth in disruptive innovation Adoption: The context of self-quantification', IEEE Transactions on Engineering Management. CNRS : 3, FNEGE : 2 ; HCERES ; A ; ABS : 3.
2021
Academic articles
Baudier, P, Ammi, C & Kondrateva, G (forthcoming), 'The acceptability of telemedicine cabin by the students’, Journal of Innovation Economics and Management. CNRS: 4 ; FNEGE: 3 ; HCERES: B
2020
Academic articles
Baudier, P, Ammi, C & Fosso-Wamba 2020, ‘Differing Perceptions of the Smartwatch by Users within Developed Countries Review Complete’, Journal of Global Information Management, vol. 28. CNRS 3 ; FNEGE 3 ; HCERES : B
2020
Academic articles
Chang, V, Baudier, P, Zhang, H, Xu, Q, Zhang, J & Arami, M 2020, 'How Blockchain can impact financial services - The overview, challenges and recommendations from expert interviewees', Technological Forecasting and Social change', vol.158. CNRS : 2 ; FNEGE : 2
2020
Academic articles
Baudier, P, Kondrateva, G & Ammi, C 2020, 'The future of telemedicine cabin? The case of the French students' acceptability', Futures, (online 13/06/2020). FNEGE : 3
2020
Academic articles
Hikkerova, L, Manita, R, Elommal, N & Baudier, P 2020, 'The digital transformation of external audit and its impact on corporate governance', Technogical Forecasting and Social Change, vol.150. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS 3
2020
Academic articles
Baudier, P, Kondrateva, G, Ammi, C & Seuillet, E (forthcoming), 'Peace engineering: The contribution of blockchain systems to the e-voting process', Technological Forecasting & Social Change. CNRS : 2 ; FNEGE : 2 ; HCERES : A.
2020
Academic articles
Kondrateva, G, Ammi, C & Baudier, P 2020, ‘Understanding Restaurant Clients’ Intention to Use Mobile Applications: A Comparative Study of France and Russia’, Journal of Global Information Management, vol. 28, issue 3, pp.1-16. CNRS : 3 ; FNEGE : 3 ; HCERES : A ; ABS 2
2020
Academic articles