Executive Education

Pass Sales Development

The "Pass Sales development" certifying training programme will enable you to extend your sales activities fast by developing the key competencies required.
Campus : Le Havre, Paris
Picto CPF

Training eligible for CPF


In the context of your sales activities, this Sales Development training programme will help you to:

  • Know your own qualities better and adapt to the various functioning modes of your interlocutors
  • Develop your sales performance
  • Valorise effective presentation media
  • Understand Marketing and Sales strategies

Those competencies acquired throughout the programme are directly transferable to your activities and will allow you to take up various roles in the best conditions.

Strong Points

  • An innovative pedagogy, learner friendly and pragmatic (role plays and simulations, case studies, business games and examples, etc.) 
  • A schedule that is compatible with a full-time professional activity (10 days over 4 months)
  • Credit earning modules under the framework of the EM Normandie Business School Programme
  • Close support: interview beforehand, dedicated team to monitor trainees 
  • Eligible for funding as a professionalisation session, 
  • Validated as a Competency Module for the Business School Programme  - EM Normandie Master's Degree, 
  • Free attendance for the  Responsible Manager Talk Series

Day 1: Knowing yourself in order to negotiate better

  • Identifying your preferred intellectual modes
  • Perceiving your differences with others better
  • Developing new keys to optimise your relationships  
  • Integrating generational features into your management (Cross-Generational Management)

Day 2: Understanding consumer behaviours

  • Analysing consumers’ buying decision making process 
  • Pointing out the key elements that may alter their decision making

Days 3 / 4 / 5: Developing your sales performance

  • Managing your canvassing autonomously 
  • Improving your sales techniques at every step in the sales interview and analysing your improvement axes 
  • Improving your verbal and behavioural communication modes 
  • Fine-tuning your pitch, your answers to objections, your sales tools and your customer management methods

Day 6: Using social networks to develop your sales

  • Understanding the stakes of the management of your identity on the web to develop sales

Day 7: Giving an effective presentation 

  • Using the relevant visuals to support your pitch

Days 8 / 9 / 10: Measuring the performance of your activity and developing your business profitably (Business Game)

  • Developing your analytical skills 
  • Knowing how to make strategic decisions in a competitive environment 
  • Measuring the interaction and impact of the various key features of your business organisation on its development  
  • Presenting a synthesis report  
  • Designing and operating dashboards


This programme is designed for anyone in charge of sales canvassing. Depending on the level of the participant, some upgrading of knowledge on some topics may be offered on an e-learning basis.


10 days over 4 months (70 hrs + 5hr-preparation)

Executive education resgistration form (french version)

Tuition Fees & Funding

  • Tuition Fees: € 2,990
  • Unemployed: € 2,100

Many funding options are available. They will vary according to the profile and situation of the applicant: wage earner, unemployed, self-employed. Important note: training programme expenses may be deducted from your Taxable Revenues. Find out more about funding options.

Use your CPF (Personal Training Account) wisely by validating in 10 days over 4 months a core of skills from EM Normandie's Grande Ecole Program - Grade of Master.

Near home
get in touch

Search for a study programme