e-learning programmes

Pass Marketing & Sales Development via e-learning

The "Pass Marketing & Sales Development" training programme will train you in mastering the tools of marketing development in order to increase your sales turnover.
Picto CPF

Training eligible for CPF

Picto E-learning

Training in e-learning

language

After this Pass Marketing & Sales Development e-learning programme you will be able to:

  • Have a clearer view of the expectations of your market
  • Define what the best data collection methods are 
  • Be able to draw up a communication strategy 
  • Know yourself better in order to negotiate better 
  • Use social networks to develop sales
  • Define your priority targets 
  • Optimise sales

Strong points

  • A recognised programme adapted to the constraints of a professional activity 
  • Courses available 24/7 via an internet platform
  • Personalised support through web-conferences (collective meetings) facilitated by professional and academic instructors
  • A pedagogical approach based on videos, interactive activities, case studies, etc
  • A module that may be validated for the EM Normandie Master's Degree programme

MARKET STUDY

  • Being able to select a relevant data collection method 
  • Mastering the various steps in a market study

CONSUMER BEHAVIOUR

  • Analysing consumers’ buying decision making process
  • Identifying key factors which influence decision making

STRATEGIC & OPERATIONAL MARKETING

  • Knowing how to define your targets and your positioning
  • Selecting the best marketing tools to develop your activity

COMMUNICATION STRATEGY

  • Knowing how to distinguish between marketing and communication targets 
  • Defining communication objectives 
  • Drafting messages
  • Choosing relevant tools

SECTORAL MARKETING (MOBILE MARKETING, SERVICES MARKETING, B2B MARKETING)

  • Mastering the marketing tools adapted to some activity sectors  
  • Drawing up a marketing strategy for services and B2B marketing 
  • Knowing the relevant marketing techniques for smartphones, services marketing & B2B marketing

NEGOTIATION & SALES

  • Identifying the needs of the customer
  • Negotiating and adapting your proposal in order for it to match with some benefits for the customer
  • Mastering the various steps in a negotiation

BONUS MODULE: E-BUSINESS

  • Understanding the stakes of e-business and its positioning compared to a standard marketing strategy  
  • Identifying what e-business can bring to the organisation’s development  
  • Mastering the tools of digital marketing

 

Public

Wage Earners – Self Employed - Executives – Senior Managers - Unemployed


Duration

84 hrs + 4 hrs of coaching

Starting Dates

  • 18 May 2018 to 18 September 2018
  • 17 September 2018 to 17 January 2019
  • 14 January 2019 to 13 May 2019
Application form - short programmes

Tuition Fees & Funding

  • Tuition Fees: € 2,990 
  • Option to be funded during a professionalisation period 
  • Access to the platform valid for 3 months

Payment for registration: by bank transfer, cheque or on line (please specify clearly the name of the programme). An invoice will be sent to you on reception.

Many funding options are available. They will vary according to the profile and situation of the applicant: wage earner, unemployed, self-employed. Important note: training programme expenses may be deducted from your Taxable Revenues. Find out more about funding options.

Use your CPF (Personal Training Account) wisely by validating in 10 days over 4 months a core of skills from EM Normandie's Grande Ecole Program - Grade of Master.

Contact
Séverine Heurtevent
Séverine
Heurtevent
Executive Education
+33 (0)2 31 46 71 83
formationcontinue@em-normandie.fr

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