EM Normandie

Our School’s Strategy

The EM Normandie Business School launches its 2018-2021 strategic plan to transform the student experience and build tommorrow's management.

As a result of its previous 2013-2017 Strategic Plan, EM Normandie was able to show a positive outcome. Although ambitious, many objectives have been exceeded and this has led to a definite change in scale for the Business School:

  • Between 2013 and 2019, the School has increased its number of Initial Education and Degree Continuing Education students from 2,600 to 4,500, its team members from 185 to 330 and its lecturers-researchers from 62 to 82, including 94% PhD holders;
  • The budget has risen by 38%, from € 22.5 M in 2012 to € 42 M in 2018-2019;
  • Two new International Campuses were opened, in Oxford in 2014 and Dublin in 2017;
  • Accreditations by AACSB and EQUIS (in 2014 and 2016 respectively) are evidence of the excellence of its academic model and the relevance of the implementation strategy that has been applied;
  • Today, EM Normandie is in the Top 20 of the national rankings with the Grande Ecole Programme and in the Top 10 for its Bachelor's degree in International Management. It has been ranked as 75th among the Best European Business Schools by the Financial Times.

Strategic Plan Objectives for 2018-2021

The challenge for EM Normandie in its 2018-2021 Strategic Plan is to consolidate all current achievements and to succeed in those essential transformations which will generate further growth dynamics and help move ahead by:

  • Innovating, exploring new pedagogical models, while keeping the learner at the centre of all thinking and generating a genuine harmony between training education, business organisations and society;
  • Maintaining and developing fruitful and long-lasting links with the actors in the School’s strategic territories, at this time located on the Paris-River Seine-Normandy-Cross-Channel axis;
  • Enhancing its profile on the international scene, going across borders thanks to structural partnerships and alliances to generate even more cross-cultural effect in today’s globalised world;
  • Asserting itself as a School that has a vision, and is digital, responsible and engaged by turning the Digital Revolution into a Human Challenge rather than a Technological Challenge.

Testimony by Director General Jean-Guy Bernard:

"Our strategic plan for 2018-2021 is in line with previous plans, with the overriding ambition of maintaining and disseminating the EM Normandie culture and preserving this family dimension that is dear to us and distinguishes us. Built collectively by all stakeholders, institutional and operational, it places students, companies and society at the heart of the vision."

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Isabelle DALLE
Director of institutional and media relations