Olivier KOVARSKI
Associate Professor in Marketing - Director of PRC Projects
Discipline department
Marketing
Teaching area
Marketing
E-Marketing
Consumer Behaviour
Brand Marketing
Bio
Olivier Kovarski is an Associate Professor of Marketing. He joined EM Normandie in 1998. He has a DBA in Business Administration from the Business Science Institute (Luxembourg) and the IAE Lyon School of Management, awarded in 2018. His thesis examines how a public event may lead to positive word-of-mouth, namely in the case of film launch events. His research interest is Buzz Marketing, namely how an event makes people talk about a brand positively. He is the Academic Director of the MBS and China projects for EM Normandie.
Degrees
2018 : DBA in Business Administration, Business Science Institute de Wiltz (Luxembourg) / IAE Lyon School of Management
Professional experience
Since 2016 : associate professor in marketing, EM Normandie
2008-2016 : head of studies, director of the campus of Deauville, EM Normandie
2006-2008 : teaching manager, EM Normandie
Publications
Publications
Year of publication
Type
Kovarski, O 2018, ‘Comment un événement grand public peut déclencher du bouche-à-oreille positif : le cas des événements de lancement de film’, DBA in Business Administration, Business Science Institute à Wiltz (Luxembourg)/iaelyon School of Management.
2018
PhD Dissertation / Accreditation to Supervise Management Research
Kovarski, O & Batat, W 2021, 'Trois pistes pour réengager les clients à l’ère de la distanciation sociale', The Conversation, March 23.
2021
Articles in professional journals
Kovarski, O 2014, 'Marketing numérique en France : spectateur ou acteur ?', Marketing Grandes Ecoles et Universités, no. 16, pp.12-12, December.
2014
Articles in professional journals
Kovarski, O 2011, 'Enquête sur les formations en marketing', Marketing Grandes Ecoles, no. 9, pp.21-21, February.
2011
Articles in professional journals