Digital programmes

Starting a business from A to Z

Campus: Caen


Learning objectives

  • Initiating participants to start-up creation and giving them the means to launch into their projects
  • Mastering construction and formalisation tools for a start-up project
  • Conveying the right reflexes when creating a business model
  • Familiarising participants with the startup eco-system

Target public

The training programme is aimed at anyone with a startup creation or development project.




The course combines 50% theoretical input with 50% practice, individual and group work sessions. 
You are required to bring a laptop along to do individual and group work, but also download and install the various tools used in the course. 
After completing the course, you will receive: 

  • An evaluation questionnaire
  • A certificate of attendance


Entrepreneurial attitude and frame of mind

  • Creating a start-up
  • Entrepreneurial Attitude
  • How to find an idea
  • The start-up ecosystem
  • Going alone or with several partners
  • Growth and Sales
  • Errors, failures and good practices 

From the idea to the market

  • Generating goodwill and developing a product 
  • From the design to the formalisation of an economic model 
  • The art of PITCH

From market to growth

  • Growth Hacking or Growth Worship 
  • Fundraising and Valorisation  
  • Crowdfunding: a marketing and financial lever

Administration and management

  • Starting Pack: Legal /Social /Taxation /VAT
  • The tools to manage, develop and communicate your activities


For on-line registration, please download the form below.
Do not hesitate to contact InsIDE for any further information.

Executive education resgistration form (french version)

Tuition fees and funding options

  • Duration: 4 days. A 28hr-training course, in groups of 8 to 15 people maximum
  • Tuition Fees: Please contact us for further information

Many funding options are available. They will vary according to the profile and situation of the applicant: wage earner, unemployed, self-employed. Important note: training programme expenses may be deducted from your Taxable Revenues. Find out more about funding options

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