Prior to joining the doctorate programme at the Università degli studi di Padova, he worked as a market development consultant for SMEs in the food industry.
Since 2020 : associate professor in marketing, EM Normandie
2012-2019 : research fellow and sssistant professor of marketing, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisbon, Portugal
2011-2012 : visiting professor, London School of Commerce
201-2012 : managing director, FINAT d.o.o.
Year of publication
Davcik, N 2010, 'Brand value drivers and performances: Evidence from the food industry', PhD in Economics and Management, Università degli studi di Padova, Padova, Italy.
Davcik, N, Langaro, D, Jevons, C & Nascimento, R 2022, 'Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement', Journal of Product & Brand Management, Vol. 31 No. 1, janvier, pp. 163-174. CNRS : 4 ; FNEGE : 3 ; ABS : 1 ; HCERES : B.
Sharma, P, Chan, R.Y.K., Davcik, N & Ueno, A 2022,'Cultural differences in deliberate counterfeit purchase behavior', Marketing intelligence and Planning, Vol. 40 No. 1, janvier, pp. 121-137. ABS : 1.
Davcik, N, Cardinali, S, Sharma, P & Cedrola, E 2021, 'Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs', performance?', Journal of Business Research, vol. 128, May, pp. 650-660.CNRS 2 ; FNEGE 2 ; ABS : 3.
Sharma, P, Leung, T-Y, Kingshott, R, Davcik, N & Cardinali, S 2020, 'Managing uncertainty during a global pandemic: An international business perspective', Journal of Business Research, vol. 116, pp. 188-192, August. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3
Marques, C, Da Silva, RV, Davcik, N & Tamagnini Faria, R 2020, 'The role of brand equity in a new rebranding strategy of a private label brand', Journal of Business Research, vol. 117, septembre, pp. 497-507. CNRS : 2; FNEGE : 2; HCERES : A; ABS : 3.
Davcik, N & Grigoriou, N 2019, 'How an unequal intra-firm resources distribution affect market share', Marketing Intelligence & Planning, vol. 38 No. 2, pp. 167-180.
Davcik, N, Sharma, P, Chan, R & Roy, R 2019, 'An introduction to the special issue on the past, present and future research on deliberate lookalikes', Journal of Product & Brand Management, vol. 28(6), pp. 701-706
Kingshott, R.P.J, Sharma, P, Hosie, P & Davcik, N 2019, 'Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements', Asia Pacific Journal of Management, vol. 36(1), pp. 135-160.
Ly, A, Esperança, J & Davcik, N 2018, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity', Journal of Business Research, vol. 88(7), pp. 111-122.