Nebojsa Davcik
Associate Professor in Marketing
Discipline department
Marketing
Teaching area
International Marketing
Digital Marketing Strategy
Bio
Nebojsa Davcik is an Associate Professor of Marketing. He joined EM Normandie in 2020. He has a PhD in economics from the Università degli studi di Padova, awarded in 2010. His thesis is on factors that have a positive influence on branding strategies in the food industry. His research interests are in the broad field of brand management and marketing concepts, based on research and quantitative methods.
Prior to joining the doctorate programme at the Università degli studi di Padova, he worked as a market development consultant for SMEs in the food industry.
Prior to joining the doctorate programme at the Università degli studi di Padova, he worked as a market development consultant for SMEs in the food industry.
Degrees
2010 : PhD in Economics and Management, Università degli studi di Padova, Italy
Professional experience
Since 2020 : associate professor in marketing, EM Normandie
2012-2019 : research fellow and sssistant professor of marketing, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisbon, Portugal
2011-2012 : visiting professor, London School of Commerce
201-2012 : managing director, FINAT d.o.o.
Publications
Publications
Year of publication
Type
Davcik, N 2010, 'Brand value drivers and performances: Evidence from the food industry', PhD in Economics and Management, Università degli studi di Padova, Padova, Italy.
2010
PhD Dissertation / Accreditation to Supervise Management Research
Davcik, N, Langaro, D, Jevons, C & Nascimento, R 2022, 'Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement', Journal of Product & Brand Management, Vol. 31 No. 1, janvier, pp. 163-174. CNRS : 4 ; FNEGE : 3 ; ABS : 1 ; HCERES : B.
2022
Academic articles
Sharma, P, Chan, R.Y.K., Davcik, N & Ueno, A 2022,'Cultural differences in deliberate counterfeit purchase behavior', Marketing intelligence and Planning, Vol. 40 No. 1, janvier, pp. 121-137. ABS : 1.
2022
Academic articles
Davcik, N, Cardinali, S, Sharma, P & Cedrola, E 2021, 'Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs', performance?', Journal of Business Research, vol. 128, May, pp. 650-660.CNRS 2 ; FNEGE 2 ; ABS : 3.
2021
Academic articles
Sharma, P, Leung, T-Y, Kingshott, R, Davcik, N & Cardinali, S 2020, 'Managing uncertainty during a global pandemic: An international business perspective', Journal of Business Research, vol. 116, pp. 188-192, August. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3
2020
Academic articles
Marques, C, Da Silva, RV, Davcik, N & Tamagnini Faria, R 2020, 'The role of brand equity in a new rebranding strategy of a private label brand', Journal of Business Research, vol. 117, septembre, pp. 497-507. CNRS : 2; FNEGE : 2; HCERES : A; ABS : 3.
2020
Academic articles
Davcik, N & Grigoriou, N 2019, 'How an unequal intra-firm resources distribution affect market share', Marketing Intelligence & Planning, vol. 38 No. 2, pp. 167-180.
2019
Academic articles
Davcik, N, Sharma, P, Chan, R & Roy, R 2019, 'An introduction to the special issue on the past, present and future research on deliberate lookalikes', Journal of Product & Brand Management, vol. 28(6), pp. 701-706
2019
Academic articles
Kingshott, R.P.J, Sharma, P, Hosie, P & Davcik, N 2019, 'Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements', Asia Pacific Journal of Management, vol. 36(1), pp. 135-160.
2019
Academic articles
Ly, A, Esperança, J & Davcik, N 2018, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity', Journal of Business Research, vol. 88(7), pp. 111-122.
2018
Academic articles