Davcik NEBOJSA

Nebojsa Davcik

Associate Professor in Marketing

Davcik NEBOJSA
Discipline department
Marketing
Teaching area
International Marketing
Digital Marketing Strategy
Bio
Nebojsa Davcik is an Associate Professor of Marketing. He joined EM Normandie in 2020. He has a PhD in economics from the Università degli studi di Padova, awarded in 2010. His thesis is on factors that have a positive influence on branding strategies in the food industry. His research interests are in the broad field of brand management and marketing concepts, based on research and quantitative methods.
Prior to joining the doctorate programme at the Università degli studi di Padova, he worked as a market development consultant for SMEs in the food industry.
Degrees
2010 : PhD in Economics and Management, Università degli studi di Padova, Italy
Professional experience

Since 2020 : associate professor in marketing, EM Normandie
2012-2019 : research fellow and sssistant professor of marketing, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisbon, Portugal 
2011-2012 : visiting professor, London School of Commerce
201-2012 : managing director, FINAT d.o.o.

Davcik NEBOJSA
Nebojsa
Davcik
00 44 1865 681 411
ndavcik@em-normandie.co.uk

Publications

Publications

Year of publication

Type

Davcik, N 2010, 'Brand value drivers and performances: Evidence from the food industry', PhD in Economics and Management, Università degli studi di Padova, Padova, Italy. 

2010
PhD Dissertation / Accreditation to Supervise Management Research

Davcik, N, Cardinali, S, Sharma, P & Cedrola, E (forthcoming), 'Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs', performance?', Journal of Business Research, CNRS 2 ; FNEGE 2 ; ABS : 3.

2020
Academic articles

Sharma, P, Leung, T-Y, Kingshott, R, Davcik, N & Cardinali, S (2020), 'Managing uncertainty during a global pandemic: An international business perspective', Journal  of Business Research, vol. 116, pp. 188-192, August. CNRS : 2 ; FNEGE : 2 ; HCERES : A ; ABS : 3

2020
Academic articles

Marques, C, Da Silva, RV, Davcik, N & Tamagnini Faria, R 2020, 'The role of brand equity in a new rebranding strategy of a private label brand', Journal of Business Research, vol. 117, septembre, pp. 497-507. CNRS : 2; FNEGE : 2; HCERES : A; ABS : 3.

2020
Academic articles

Davcik, N & Grigoriou, N (forthcoming), 'How an unequal intra-firm resources distribution affect market share', Marketing Intelligence & Planning.

2020
Academic articles

Davcik, N, Sharma, P, Chan, R & Roy, R 2019, 'An introduction to the special issue on the past, present and future research on deliberate lookalikes', Journal of Product & Brand Management, vol. 28(6), pp. 701-706

2019
Academic articles

Kingshott, R.P.J, Sharma, P, Hosie, P & Davcik, N 2019, 'Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements', Asia Pacific Journal of Management, vol. 36(1), pp. 135-160.

2019
Academic articles

Ly, A, Esperança, J & Davcik, N 2018, 'What drives Foreign Direct Investments (FDI): the role of language, geographical distance, information flow and technological similarity', Journal of Business Research, vol. 88(7), pp. 111-122.  

2018
Academic articles

Sharma, P, Davcik, N & Pillai, K.G 2016, 'Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance'. Journal of Business Research, vol. 69(12), pp. 5662-5669.

2016
Academic articles

Davcik, N & Sharma, P 2016, 'Marketing resources, performance, and competitive advantage: A review and future research directions'. Journal of Business Research, vol. 69(12), pp. 5547-5552. 

2016
Academic articles