Mustafeed Zaman
Assistant Professor in Digital Marketing
Discipline department
Marketing
Teaching area
Digital Marketing Strategy
Service marketing
Bio
Mustafeed Zaman is an Assistant Professor of Marketing. He joined EM Normandie in 2019. He has a PhD in management science from the Université de Perpignan Via Domitia, awarded in 2018. His thesis is on managing digital change in SMEs in the tourism industry. His research interests are innovativeness, ICT adoption, service innovation, digitalisation of services, digital customer experience, hospitality and tourism management.
Degrees
2018 : PhD in Management Sciences, Université de Perpignan Via Domitia
Professional experience
Since 2019 : assistant professor in Digital Marketing, EM Normandie
2018-2019 : faculty in strategy, EDHEC Business School
2015-2019 : part-time lecturer in marketing, Excelia Tourism & Hospitality School, La Rochelle
2016-2018 : lecturer & researcher in management sciences, Université de Perpignan Via Domitia
Publications
Publications
Year of publication
Type
Zaman, M 2018, 'Mesure de l'innovativité et facteurs d'adoption des innovations Web : le cas des Organismes de Gestion de Destination (OGD) français', PhD in Management Sciences, Université de Perpignan Via Domitia, Perpignan, France.
2018
PhD Dissertation / Accreditation to Supervise Management Research
Seraphin, H, Gowreesunkar, V, Zaman, M, & Lorey, T 2019, "Limitations of Trexit (Tourism Exit) as a Solution to Overtourism". Worldwide Hospitality and Tourism Themes, vol. 11(5), pp. 566-581.
2019
Academic articles
Seraphin, H, Gowreesunkar, V, Zaman, M, & Bourliataux-Lajoinie, S 2019, "Community based festivals as a tool to tackle tourismphobia and antitourism movements". Journal of Hospitality and Tourism Management, vol. 39, pp. 219-223.
2019
Academic articles
Séraphin, H, Zaman, M, Olver, S, Bourliataux-Lajoinie, S & Dosquet, F 2019, "Destination branding and overtourism". Journal of Hospitality and Tourism Management, vol. 38, pp. 1-4.
2019
Academic articles
Michael, N, Zaman, M & Gorpe, T.S 2018, "A case study of developing leadership and creativity skills in higher education (HE) students", e-Review of Tourism Research, vol. 15(4/5), pp. 282-313
2018
Academic articles
Zaman, M, Botti, L, Boulin, J.L & Corne, A 2017, "Intégration des innovations Web: défi relevé pour les OGD français?", Management & Avenir, vol. 91, pp. 163-184.
2017
Academic articles
Zaman, M, Botti, L & Vo Thanh, T 2016, "Does managerial efficiency relate to customer satisfaction? The case of Parisian boutique hotels. International Journal of Culture", Tourism and Hospitality Research, vol. 10(4), pp. 455-470.
2016
Academic articles
Zaman, M, Botti, L & Thanh, T.V 2016, "Weight of criteria in hotel selection: An empirical illustration based on TripAdvisor criteria". European Journal of Tourism Research, vol. 13(1), pp. 132-138.
2016
Academic articles
Mandjak, T, Hofmann, J, Sohier, R, Zaman, M, Fedi, L, Lavissiere, A, Munkacsy, A & Jaszberényi, M 2020, ‘The interface between B2B and B2C: the example of cruise industry’, IMP conference, Örebro, Sweden, September 3-4.
2020
Academic communications
Zaman, M & Vo Thanh, T 2020, ‘Weight of Attributes and Value Co-Creation: The Case of Hotel Industry’, International Conference on Hospitality, Travel and Tourism Industry, Bangkok, Thailand, January 16-17.
2020
Academic communications