MSc Marketing and Digital in Luxury and Lifestyle
Master all aspects related to Marketing and Digital Marketing in the Luxury Sector, from fashion to perfume to luxury hotels and haute cuisine
Accredited by the French Conference des Grandes Ecoles.
Both professional and academic, the MSc Marketing and Digital in Luxury and Lifestyle is designed to meet the requirements and needs of Luxury sector recruiters who today are looking for global 360° Marketing skills, as well as managers who perfectly embody the standards and characteristics of the Luxury market.
This programme is structured around 4 main themes:
Christian Dior and Granville, Coco Chanel and the brand’s flagship store in Deauville, the legendary “Le Normandie” ocean liner, the “Barrière” and Deauville Group, the Cosmetic Valley, the history of ‘made in Normandy’ luxury is well established. This geographical anchoring is the founding basis behind the MSc Marketing and Digital in Luxury and Lifestyle. Furthermore, thanks to EM Normandie’s unparalleled expertise in the fields of marketing and digital, we have elected to place digital training at the core of the programme, so as to perfectly align with the issues currently faced within the luxury sector.
Élodie DE BOISSIEU
Researcher in Marketing
The programme of the MSc Marketing and Digital in Luxury and Lifestyle provides a 360° vision of the challenges and issues related to the Luxury industry.
Selection based on application file and individual motivation interview.
Please apply via the on-line application procedure.
The programme is open to:
No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.
Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online, don’t hesitate to contact us for more information : firstname.lastname@example.org.
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
Most of our programs have reached their maximum enrolment and can no longer accommodate new students. To find out about application opportunities, please contact our team as soon as possible.
In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa.Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
Valued at more than 250 billion euros (source: Les Echos Etudes, 2019) in 2018, the Luxury Sector is currently undergoing significant growth (+8.5% rate of annual growth, at constant exchange rates), driven in particular by the acceleration in domestic expenditure in Continental China. Set to account for half of the sales of luxury products and services between now and 2025, Asian consumers have a digital behaviour that is much more advanced than that of traditional luxury customers (77% of Chinese purchase their luxury products from their mobile, according to consultancy company Bain & Co.). Henceforth, players within the Luxury Sector who are looking to earn or retain their position within this strategic market will be compelled to consider the digital ecosystem. Thus, identify atypical skills and profiles, marked by both an affinity towards luxury culture and advanced digital expertise.
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