MSc Cross cultural marketing and negociation

MSc International Marketing and Business Development

Develop your international career, work in a multicultural environment
Caen Campus


Open to international candidates
Last updated on 17/09/2020

Accredited by the French Conference des Grandes Ecoles.

Master of Science


MSc cross cultural marketing and negociation

The MSc International Marketing and Business Development programme has been specifically designed to allow you to develop your career internationally and to prepare you for communication with partners from a variety of cultures in a cross-cultural environment.

This is a programme that produces experts in a range of international business and marketing techniques. Students learn and apply on market research, business planning, negotiation, logistics and legal techniques involved in International Trade, etc. The programme is designed around skill blocks that help students become more versatile. Exposure to intercultural influences is one of the highlights of the course.

Academic Director
Associate Professor in Marketing

MSc International Marketing & Business Development

Learning Objectives

Acquire all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and abroad.

Strong Points

  • Courses given entirely in English, while students are based in France in a very international environment.
  • Knowledge and competencies enhanced by a cross-cultural dimension  
  • Daily practice in cross-cultural issues thanks to the presence of many different nationalities.
  • A real-life training in business negotiation on a daily basis.
  • Courses given by lecturers from a variety of countries and experts in Marketing, Sales, Procurement and Supplies, International Business, Cross-cultural Management and Web-marketing,
  • Rich professional events: Business Dating with professionals and alumni, Professional Colloquia, In-company Consulting Projects (Geodis, Love Hotel Saint Martin,...), meeting with Head Office Executives of large groups.

This programme is the subject of a partnership agreement between EM Normandie and AASTMT (Egypt).


Discover other MS, MSc and postgraduate programmes

The programme of the MSc International Marketing and Business Development provide the expertise to thrive as experts recognised for their international experience.

International Marketing Business Development
Marketing Processes
  • Marketing Management
  • International Marketing: case studies
International Operations Management
  • International Contracts
  • International Payment Means
  • International Logistics Operations
Cross-National Business
  • Cross-cultural Management
  • International Business Negotiation
Market Research
  • International Market Research Techniques
  • Research Methods
International Marketing in Practice
  • Career Path
  • Business Challenge
  • Language
  • Culture
Digital Marketing and Services Marketing
  • E-commerce, Web-Marketing and Mobile Marketing
  • International Services Marketing
Marketing Innovation
  • New Product Development
  • Brand Marketing
International Business Development
  • Strategy and Company International Development
  • International Project Management
Business Development in Practice
  • Career Path
  • Business Challenge
  • Business Game
  • Professional Thesis

Selection based on application file and individual motivation interview.

Please apply via the on-line application procedure.

Eligibility for application

The programme is open to: 

  • Students who hold a four-year bachelor degree or equivalent

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information :

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.

The application deadline for the 2021-2022 admission session is 15 October 2020.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa.Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.


EM Normandie is easily accessible by disabled persons and will adapt its welcome schemes to match specific situations.
If you are disabled, please contact

General information about the employment market

Although international trade in goods has continued to drop during the third quarter of 2019, the industry is still flourishing. Employees with dual skill sets: Marketing/Digital Marketing and International Trade are sought after to thrive in new business environments (digital transformation, globalisation...).

Career Prospects

Prospects are very varied. After an induction phase in the company, graduates may target positions such as: 

  • Product Manager
  • Category Manager
  • International Brand Manager
  • Regional Sales Manager
  • International Sales Manager
  • International Project Manager
  • International Marketing Consultant
  • Head of Exports/Imports…

Graduate employment data based on 2019 employability survey

  • 75% net employment rate
  • 74% in executive employment
  • 78% on permanent contracts
  • 78% of graduates found a job in less than 2 months
  • Average gross annual salary including bonuses for the last 4 Master’s year groups: €40,150

Examples of companies where our graduates work

MSc international marketing and business development

Tuition Fees for 2020-2021

  • MSc International Marketing and Business Development : €12,500
  • €50 charged to candidates in order to study their profile
  • As from September 2020, you will pay a €92 contribution to CVEC  (Contribution Vie Etudiante et de Campus) by connecting to
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).
MSc International Marketing and Business Development
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MSc International Marketing and Business Development

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