MSc International Events Management

MSc International Events Management

Accredited by the Conference des Grandes Ecoles. | Open to international candidates
The MSc International Events Management programme trains managers to be able to work in the Events Industry, whether in the organisation or promotion of general public or professional events.
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Paris Campus

Language(s)

Accredited by the French Conference des Grande Ecole.

Master of Science

Presentation

The Events Industry is a dynamic and fast-growing sector that requires a specific knowledge in the Events environment, Project Management, Marketing and Financial aspects in order to be successful.

The MSc International Events Management Programme enables students to acquire the theoretical knowledge, field expertise and competencies required to take up positions in the Events sector in France or abroad.

Learning Objectives

  • Understand the events environment and its challenges
  • Identify the role of events in the marketing mix
  • Implement the stages in the management of an event project 
  • Develop key soft skills to thrive in events management 
  • Extend your expertise by putting in practice the knowledge

Strong Points

  • Partnership with professional organisations in the Events Industry: ANAé (Association des Agences de Communication Evènementielle) and Club Des Créateurs d'Evènements Grands Publics
  • A network of professionals in the Events Industry at the students disposal: Business Dating Sessions with professionals and alumni in the business 
  • A programme sponsored by a well-known professional in the industry every year (in 2016: Zdenka Conslant, Sales and Events Manager for Disneyland Business Solutions)
  • A programme accredited by national and international agencies (AACSB, BSIS, CGE)
  • Courses given entirely in English, while students are based in France in a very international environment
  • Cohorts of a manageable size with close personalised supervision
  • Being in the heart of major international events (residential seminar in Las Vegas-USA)

Programme

Courses

  • The stakes of the International Events Industry (including Digital Strategies in Events) 
  • Events Marketing: Brand Management, Communication and Media Relations
  • International Project Management
  • Answering Invitations to Tenders
  • Events Risk Management
  • Partnerships and Sponsoring for International Events
  • Cross-cultural Management
  • Sustainable Development and Events
  • Training in Photoshop and inDesign, Stress Management, Sales Techniques, Creativity Techniques, Professional Development…
  • 1 Professional Thesis (deadline: September)

Professional Experiences

The programme fosters the development of students’ competencies and network:  

  • One 5-week In-company Consulting Project on the organisation or promotion of an event. Students work in teams of 3 to 4 on a real-life company issue, found and validated by the programme team.   
  • Two 2-week Challenges:  Groupwork on a real company issue. Topics are focused on BtoB and BtoC events, and there is a Challenge scheduled at the beginning of the year.  
  • A Career Path Scheme which allows students to build their professional projects (Personality Tests, Individual Coaching, Preparation for the Recruitment Interview,…
  • 2 Seminars (one week each) for Professional Meetings in Paris and Las Vegas (USA)
  • One 4 to 6-month internship from May to December   

Selection based on application file and individual motivation interview.

Please appy via the on-line application procedure.

Eligibility for application

The programme is open to: 

  • Students who hold a four-year bachelor degree or equivalent
  • In some cases, a three-year degree with 3 years professional experience can be accepted

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are : TOEFL ITP (580), TOEFL IBT (92), TOEIC(830), IELTS(6.5), Cambridge English Proficiency, Cambridge English Advanced.

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.

The application deadline for the 2020-2021 admission session is 15 February 2020.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa.Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Career Prospects

Positions in Events: Events Communication and Marketing Agencies, actors of Events Services (design, Logistics, Convention Centres,...), Communication Departments:

  • Head of Events Projects in Agencies, Hotels, Convention Centres
  • Head of Event Communication
  • Head of Media Relations
  • Customer Executive - Business Developer... 

Personalised Support

  • 2,000 internship offers including 500 abroad
  • 300 Cooperative Track offers among a network of 700 business organisations
  • Regular monitoring meetings with students/business organisations
  • Personalised coaching with the Career Path Scheme
  • An Alumni Network with 17,500 members

Tuition Fees for 2020-2021

  • MSc International Events Management : €13,500
  • €50 charged to candidates offered admission
  • As from September 2018, you will pay a €91 contribution to CEVC  (Contribution Vie Etudiante et de Campus) by connecting to https://cvec.etudiant.gouv.fr/
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).

Fundings

Various options are offered to students to fund their studies: 

  • Grants: Higher Education, Regional, Travel or Internship Grants 
  • Bank Loan: EM Normandie has agreements with some Banks
  • Cooperative Track: total or part waiver of fees for 1 or 2 years possible 
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

More information

MSc International Events Management
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Juliette Montuelle
Juliette
Montuelle

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