MSc Cross Cultural Marketing and Negotiation

Accredited by the Conference des Grandes Ecoles. | Open to international candidates
The MSc Cross Cultural Marketing and Negotiation trains international level Marketing and Negotiation professionals.
Caen Campus


This Master of Science is accredited by the Conférence des Grandes Ecoles.

Master of Science


The MSc Cross-Cultural Marketing and Negotiation programme has been specifically designed to allow you to develop your career internationally and to prepare you for communication with partners from a variety of cultures in a cross-cultural environment.

Learning Objectives

Acquiring all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and abroad.

Strong Points

  • Courses given entirely in English, while students are based in France in a very international environment.
  • Knowledge and competencies enhanced by a cross-cultural dimension  
  • Daily practice in cross-cultural issues thanks to the presence of many different nationalities.
  • A real-life training in business negotiation on a daily basis.
  • Courses given by lecturers from a variety of countries and experts in Marketing, Sales, Procurement and Supplies, International Business, Cross-cultural Management and Web-marketing,
  • Rich professional events: Business Dating with professionals and alumni, Professional Colloquia, In-company Consulting Projects (Geodis, Love Hotel Saint Martin,...), meeting with Head Office Executives of large groups (TV5 Monde, Société Générale, Château de Versailles,...).

This programme is the subject of a partnership agreement between EM Normandie and AASTMT (Egypt).


The MSc Cross Cultural Marketing and Negotiation programme comprises 7 core modules and 6 ancillary modules.


7 Core Modules

  • International Business & Trade
  • Marketing in a Cross-cultural Context
  • Negotiation in a Cross-cultural Context
  • Intercultural Management
  • Interpersonal Negotiation
  • Web-marketing
  • Region specific issues (Asia Pacific, North America, South America, Latin America, North America, Africa & Middle East, Europe, Russia & Scandinavia and Asia Pacific).

6 Ancillary Modules

  • Induction Seminar
  • Career Path Scheme
  • Sustainable Development Keynote Lectures with Internationally Recognized Speakers
  • Methodology and Academic Research
  • Further Cultural Studies
  • Foreign Languages (optional): German, Spanish, Chinese…

Professional Experience

  • One 5-week In-company Consulting Project: Marketing or Cross-cultural Communication. Projects are found and validated by the programme team.
  • One 2-week Challenge: Negotiation or Cross-cultural Marketing
  • One 4 to 6-month Internship

Admission procedure

Selection based on application file and individual motivation interview.

Admission requirements

The programme is open to students who have either completed or are in the process of completing: 

  • 4 years in Higher Education (Master's degree 1st year, four-year Bachelor's degree, or equivalent)
  • 3 years in Higher Education plus relevant and substantial professional experience.

Language requirements for non-native speakers : IELTS 6 / TOEIC 790 / TOEFL 83, or proof that English was the candidate’s language of study or work for at least a year.

A GMAT or GRE score is not compulsory but would be to the candidate’s advantage. 
Derogatory profiles may be reviewed by the jury panel during the last admission session only.

How to apply?

Please appy via the on-line application procedure.

Unsolicited applications sent by email or post will not be processed.

Admission steps

  1. Candidates are short-listed based on the quality of their application files, supporting documents and information provided.
  2. Selected candidates are invited for an interview via Skype with a Head of Programme. This interview will clarify the applicant’s projects, objectives and the consistency of their choices with the programme selected. 
  3. A few days following the interview, the candidate receives a notification of admission (admitted / refused). The admitted candidate is invited to pay a deposit, deductible from tuition fees, acting as a seat reservation in the programme. The student gets a final acceptance letter once the deposit is received.

Admission sessions

In order for our students to benefit from our learning under the best conditions, places are limited. Available places are re-evaluated after each admission session. When a class is full, admissions are closed.

The application start date for the 2020-2021 admission session is 15 September 2019.

Additional information for funded applicants

Applicants for funding or grants are expected to send us their application as early and complete as possible, to allow for administrative documents to be drawn up in a timely manner.

Additional information for international candidates (non-European candidates, who do not yet have a valid residence permit for France)

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. 
All international students will be accompanied in their visa and accommodation procedures by the School once the deposit has been paid.

Career Prospects

Prospects are very varied. After an induction phase in the company, graduates may target positions such as: 

  • Product Manager
  • Category Manager
  • International Brand Manager
  • Regional Sales Manager
  • International Sales Manager
  • International Project Manager
  • International Marketing Consultant
  • Head of Exports/Imports…

Personalised Support

  • 2,000 internship offers including 500 abroad
  • 300 Cooperative Track offers among a network of 700 business organisations
  • Regular monitoring meetings with students/business organisations
  • Personalised coaching with the Career Path Scheme
  • An Alumni Network with 17,500 members

Tuition Fees and Funding

Tuition Fees

  • €12,000 (for French and International students, wage earners, free-lance, unemployed)
  • Administrative Fee for Registration: €50
  • Student Societies' Pack for new students: €150
  • Compulsory Contribution: CVEC (Contribution Vie Etudiante et de Campus): € 90

in addition, there is a €575 life membership fee for the Alumni EM Normandie Association, which will give you access to all of this network’s services (non compulsory).

MSc Cross-Cultural Marketing and Negotiation
Download your content
Near home
get in touch
Juliette Montuelle

Search for a study programme

Caen campus


What's a Mastère Spécialisé (MS) and a MSc ?

Formation professionnalisante d'au moins deux semestres essentiellement dispensée en français, le Mastère Spécialisé (MS) allie des séminaires de formation à des missions et concours en entreprise de plusieurs semaines chacun.

Les séminaires sont principalement animés par des professionnels reconnus dans leurs domaines de compétence. Les missions et concours en entreprise sont co-encadrées par des professionnels et des professeurs de l'EM Normandie.

Un stage de 4 à 6 mois conclut chaque MS et offre une transition souple et efficace vers le monde du travail. 

Le MSc se structure selon le même schéma (séminaires et expériences en entreprise) mais se différencie par une approche internationale et un enseignement intégral en anglais.

Can I take a Mastère Spécialisé (MS) as a cooperative programme?

Some of the programmes are indeed offered on a cooperative track basis: 

Also available as a cooperative programme and accessed on the basis of an application file and interview: 

Special conditions apply for international residents in France who wish to take up a cooperative track programme.

Is it possible to apply to several programmes?

Yes, candidates must indicate this wish in their application files.  

If you apply for 2 programmes, your second choice will not be reviewed unless there has been a negative decision by the admission panel for your first choice. There is no specific calendar for second choices: candidates are contacted individually. 

What level of proficiency in English is required for MScs?

Candidates for MSc programmes must show evidence of a level in English equivalent to:

  • TOEIC score of 790
  • TOEFL CBT score of 230/IBT of 83
  • IELTS between 6 and 6.5 (according to the MSc)
  • or equivalent
I hold a degree from an instituion in an English-speaking country. Is the English test compulsory?

 The Admissions Service may allow exemption from English Language Tests for candidates who show a higher education degree whose courses were exclusively taught in English, subject to official supporting documents.  

I am a employee, is it possible for me to ask for a training leave to join your programmes? 

Yes, some candidates do achieve their Mastères Spécialisés using the "Congé Individuel de Formation" (CIF). In this case, you should ask the Fongecif to send you an application file and the school's services will fill out the section reserved for the training institution. 

Such financial aid files do require a lot of forethought (Funding Commissions must meet 3 months maximum before the programme is due to start).

Are MS and MSc Programmes open to candidates with foreign higher education degrees? 

Yes, candidates may hold a Master’s Degree (for the MS) equivalent to a 5-year degree in France (Bac + 5) or a Bachelor’s Degree (for the MScs), equivalent to a Master 1 or a 4-year degree in France. Exemptions are possible for candidates can provide evidence of relevant professional experience. 

Please review the detailed eligibility conditions in the programme pages or in the brochures before applying and contact the school's teams if you have any concerns about your previous studies. 

When should international students apply?

As places are limited, all candidates are encouraged to submit their profiles as early as possible. 
International candidates may send in their applications as from September 2018 and before 1st July 2019 at the latest.  

What specific administrative procedures apply to international candidates?

In addition to the EM Normandie application file, non-EU international candidates are required to contact Campus France to help them obtain their visas. 
Useful links:  France-visas and Campus France