MSc Cross cultural marketing and negociation

MSc Cross Cultural Marketing and Negotiation

Accredited by the Conference des Grandes Ecoles. | Open to international candidates
The MSc Cross Cultural Marketing and Negotiation trains international level Marketing and Negotiation professionals.
Caen Campus


Accredited by the French Conference des Grande Ecole.

Master of Science


MSc cross cultural marketing and negociation

The MSc Cross-Cultural Marketing and Negotiation programme has been specifically designed to allow you to develop your career internationally and to prepare you for communication with partners from a variety of cultures in a cross-cultural environment.

Learning Objectives

Acquiring all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and abroad.

Strong Points

  • Courses given entirely in English, while students are based in France in a very international environment.
  • Knowledge and competencies enhanced by a cross-cultural dimension  
  • Daily practice in cross-cultural issues thanks to the presence of many different nationalities.
  • A real-life training in business negotiation on a daily basis.
  • Courses given by lecturers from a variety of countries and experts in Marketing, Sales, Procurement and Supplies, International Business, Cross-cultural Management and Web-marketing,
  • Rich professional events: Business Dating with professionals and alumni, Professional Colloquia, In-company Consulting Projects (Geodis, Love Hotel Saint Martin,...), meeting with Head Office Executives of large groups (TV5 Monde, Société Générale, Château de Versailles,...).

This programme is the subject of a partnership agreement between EM Normandie and AASTMT (Egypt).


The MSc Cross Cultural Marketing and Negotiation programme comprises 7 core modules and 6 ancillary modules.


7 Core Modules

  • International Business & Trade
  • Marketing in a Cross-cultural Context
  • Negotiation in a Cross-cultural Context
  • Intercultural Management
  • Interpersonal Negotiation
  • Web-marketing
  • Region specific issues (Asia Pacific, North America, South America, Latin America, North America, Africa & Middle East, Europe, Russia & Scandinavia and Asia Pacific).

6 Ancillary Modules

  • Induction Seminar
  • Career Path Scheme
  • Sustainable Development Keynote Lectures with Internationally Recognized Speakers
  • Methodology and Academic Research
  • Further Cultural Studies
  • Foreign Languages (optional): German, Spanish, Chinese…

Professional Experience

  • One 5-week In-company Consulting Project: Marketing or Cross-cultural Communication. Projects are found and validated by the programme team.
  • One 2-week Challenge: Negotiation or Cross-cultural Marketing
  • One 4 to 6-month Internship

Selection based on application file and individual motivation interview.

Please appy via the on-line application procedure.

Eligibility for application

The programme is open to: 

  • Students who hold a four-year bachelor degree or equivalent

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.

The application deadline for the 2020-2021 admission session is 15 April 2020.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa.Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.


EM Normandie is easily accessible by disabled persons and will adapt its welcome schemes to match specific situations.
If you are disabled, please contact

Career Prospects

Prospects are very varied. After an induction phase in the company, graduates may target positions such as: 

  • Product Manager
  • Category Manager
  • International Brand Manager
  • Regional Sales Manager
  • International Sales Manager
  • International Project Manager
  • International Marketing Consultant
  • Head of Exports/Imports…

Personalised Support

  • 2,000 internship offers including 500 abroad
  • 300 Cooperative Track offers among a network of 700 business organisations
  • Regular monitoring meetings with students/business organisations
  • Personalised coaching with the Career Path Scheme
  • An Alumni Network with 17,500 members

Tuition Fees for 2020-2021

  • MSc Cross Cultural Marketing and Negotiation : €12,500
  • €50 charged to candidates offered admission
  • As from September 2018, you will pay a €91 contribution to CEVC  (Contribution Vie Etudiante et de Campus) by connecting to
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).
MSc Cross-Cultural Marketing and Negotiation
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Juliette Montuelle

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