3ème cycle Manager des systèmes d'information et du numérique

MSc Artificial Intelligence for Marketing Strategy

Use AI in a marketing context to improve business decision-making and performance.
Paris, EPITA Paris


Open to international candidates
Last updated on 12/10/2020

Accredited by the French Conference des Grandes Ecoles.

Master of Science


This Master of Science is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.

The MSc Artificial Intelligence for Marketing Strategy combines teaching in marketing basics with technical knowledge. Students gain expertise in marketing-applied Artificial Intelligence, which they can use to significantly improve business performance.

The goal of the MSc in Artificial Intelligence for Marketing Strategy (AIMS), which is accredited by the Conference of Grandes Ecoles (CGE), is to train marketing strategists to create a market-focused company using innovative and revolutionary AI technologies. Managers will learn to use strategies and efficient decision-making processes using cutting-edge “martechs” (marketing technology service providers), enabling human managers to perform better in terms of generating and retaining business.

Academic Director
Director of International Programmes,EPITA

MSc Artificial Intelligence

Strong Points

  • Joint training by a major Engineering School and a prominent Business School (both French “Grande Ecoles”)
  • Programme fully taught in English
  • Skills in both marketing and Artificial Intelligence
  • A professional training trip to Dublin to find out more about Big Tech

Discover the other MS, MSc programmes

The MSc® Artificial Intelligence for Marketing Strategy programme provides a comprehensive overview of Artificial Intelligence, and the challenges of applying it to the marketing sector.

Artificial Intelligence
Semester 1
Cultural Integration
  • Cultural Integration Workshop
  • French Language Programme MSc (A1)
Foundation in Marketing
  • Operational Marketing Concepts
  • Strategic Marketing Principles
Management and Soft Skills
  • Multi-cultural Management
  • Global Leadership
  • Web Project Management
Technical Foundation
  • Data Privacy by Design
  • Mathematics for Data Science
  • Python and Algorithm Workshop: Initiation
  • Technical Orientation and Computer Literacy
  • Introduction to Computer Science
Semester 2
Business Exposure
  • French Language Programme MSc (A2)
  • Learning Trip to Dublin
  • The Ethics of Artificial Intelligence
Data Science
  • Data Visualization
  • Introduction to Deep Learning
  • Introduction to Machine Learning
Digital Marketing
  • Customer Relationship Management (CRM)
  • Introduction to Gamification, Augmented Reality and Virtual Reality
  • Introduction to User Experience and Bots
  • Search Engine Advertising Principles (SEA)
  • Search Engine Optimization Principles (SEO)
  • Digital Public Relations
Management and Soft Skills
  • Communication for Leaders
  • Legal
  • Research Methodology #1
Semester 3
Applications of Artificial Intelligence
  • Computer Vision and Image Analysis
  • Natural Language Processing Applications
  • Recommender System
Artificial Intelligence for Marketing
  • AI for Customer Relationship Management (CRM)
  • Artificial Intelligence in UE and Bots Implementation
  • DMP, Predictive Analysis, Data Intelligence and KPI (Analytics)
  • Gamification, Augmented Reality and Virtual Reality Workshop using AI
Business Exposure
  • Dissertation
  • End of Programme Project
Management and Soft Skills
  • French Language Programme MSc (A2-B1)
  • Negotiation
  • Research Methodology #2
Semester 4

Admission process

Selection based on application and individual interview.

Apply online from the EPITA website.

Admission requirements

The programme is open to:

  • Students who hold a four-year bachelor degree or equivalent

No English language test score is required for students with a degree from an English-speaking university. For other applicants, the following language requirements apply: TOEIC 790, IELTS 6, TOEFL 83.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.

Admission process

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

List of required items

  • CV
  • Passport
  • University transcript
  • Pass certificate for Bachelor's degree or equivalent
  • Pass certificate for Baccalaureate diploma or equivalent
  • Two letters of recommendation
  • Motivation letter


EM Normandie is accessible to people with disabilities, and will adapt arrangements for new students according to the specific circumstances.
Do you have a disability?
Contact: pole.diversite@em‑normandie.fr

Career opportunities

  • Data Enabler
  • Data Visualization Consultant
  • Marketing Data Analyst
  • Entrepreneur
  • Customer Intelligence Manager
  • E-marketer
  • Operational Researcher
  • Business Intelligence Consultant
  • Data Manager
  • Data Analyst
  • Data Strategist
  • Big Data Consultant
  • Data Strategist
  • Marketing Scientist
  • Big Data Consultant
  • Data Scientist
  • Marketing Strategist
  • Expert/Analyst in Marketing/Marketing Research/CRM/Credit Analysis
  • Business Data Analyst


  • Application fee: €60
  • Cost of programme: €19,400 (including a week-long visit to Dublin)


Students have a number of options to fund their studies:

  • Scholarships: higher education, regional funding, travel or internship grants
  • Bank loans: EM Normandie has agreements with partner banks
  • Paid student jobs offered by the Jobs Service associations and “Junior Entreprise”.

Learn more about funding options

MSc Artificial Intelligence for Marketing Strategy
Juliette Montuelle

Search for a study programme

Marketing Director at Google
Master in Management

A graduate of EM Normandy in 1997, Salime Nassur is now marketing director at Google. Discover his testimony.

Head of Digital Supply Chain & Procurement Transformation at Vodafone produrement company
Master in Management

After a Master's degree at EM Normandie, Virginie continued her studies in Sweden and then in Germany. Today, as head of several departments based in several countries at Vodafone, international [...]