MS MSc

MS Start-up and Digital Development

Accredited by the Conference des Grandes Ecoles. | Open to international candidates
A programme unique to EM Normandie, fruit of the start-up and innovation culture , which prepares you for the challenges of a changing economy.
Caen campus

Language

Presentation

The MS Start-up and Digital Development is aimed at those with T-shaped profiles, (i.e., general management background but with a specialisation), who combine extended knowledge of business and marketing and sales practices, with specialisation in a specific field (technical management, referencing, community management, growth hacking).

Learning Objectives

  • To develop a global vision of what is at stake in the digital transition and the added value generating mechanisms at play in a changing economy.
  • To be immediately operational, able to start a business or an ambitious company project, thanks to the methodologies, techniques and practical tools provided in the programme.  

Strong points

  • An international week: field visits and workshop  
  • Dual skills in Entrepreneurship &Innovation
  • Additional Certified Paths: real life assignment with start-ups/companies
  • An Incubator Experience with InsIDE, an institute specialised in Innovation and Entrepreneurship, dedicated to the School’s student entrepreneurs.  
  • A strong professional network thanks to numerous contacts in the world of business
  • Culture & start-up Events and additional professional training courses

Programme

The MS Start-up and Digital Development programme is divided into 3 training seminars which correspond to the main stages in the life of a start-up business or any other business project: Priming/Launch/Growth

Course contents

General introduction: digital transition & entrepreneurial attitude

Learning Objective: Situational analysis, future prospects and discoveries in the context of digital transition, personal development and field visits.  

PRIMING

Learning Objectives: From the idea (and how to find one) to the first prototype offer (product or service), market analysis, approaching customers (in order to learn who they are and to validate the potential need), identification and testing the first acquisition and sales channels.  

LAUNCHING

Learning Objectives: Searching for product/market relevance, first business model, launching on a somewhat wider scale, using new communication and sales levers

GROWTH

Learning Objectives: Scalability (moving to a much larger scale) if the business will support it, growth, recruitment and management, development and fundraising

English language and dissertation methodology courses are transversal across all 3 seminars

Professional Experience

  • Consulting project or in-company challenge  
  • International immersion field trip with workshops in the morning and company and cultural visits in the afternoon

Admission Method

Selection is on the basis of an application form followed by an individual interview

Admission Pre-Requisites

The programme is open to students who hold the following degrees:

  • Master degree or equivalent (Bac+ 5 – 5 years after secondary education) 
  • At the Jury’s discretion: 4-year undergraduate degree with 3 years of professional experience (internships and cooperative programmes excluded). A Validation of Experiential Learning process may be required
  • Exceptionally, as provided by Conférence des Grandes Ecoles regulations, the admissions board may consider as valid applications which do not meet the formal criteria listed above but appear exceptional on the basis of the dossier (academic excellence, community work, international experience, internships, etc.)

How to apply?

Please use the on-line application procedure

We regret we are unable to process applications sent by e-mail or post

Admission Procedure

A first short-list is drawn up on based on the application files. Special attention is paid to the quality of the file (relevant supporting documents and information given) and the quality of the academic and/or professional profile. Additional documents may be requested by the admissions board. The jury will decide whether a candidate goes forward to the second phase of the selection process, is placed on a waiting list or is denied admission.

Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify who the applicant is, their projects, their objectives and the consistency of their choices with the programme selected. The final admission decision (offered or denied admission) is publicised a few days after this interview.

A candidate who is offered admission is officially notified and invited to make a down payment of 10% of the total tuition fees for the programme, which will be deducted from the programme tuition fees in due course. This initial payment confirms the candidate's place in the programme and an unconditional letter of admission is then issued.

Admission Session Dates

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed :

The deadline for receipt of applications for the next admission session is 15 May 2019.

Additional information for international candidates (non-EU, who do not possess a valid resident’s permit for France)

At the same time as completing the EM Normandie Application file, international candidates must also complete the Campus France Application File in order to facilitate the visa process.

International candidates may submit their applications before 1st July at the latest, in order to provide enough time for consular processing. 

Once the fee down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Career Prospects

By the end of this programme, you will be qualified for positions such as:

  • Webmarketer
  • Community Manager
  • Head of Mobile Strategy
  • Head of e-commerce
  • Digital Brand Manager
  • Digital Planner
  • Head of On-line Communication
  • e-reputation Consultant
  • Head of Digital Profit Centre
  • Head of Digital Marketing
  • IT Sales Executive
  • Project Manager (whether Digital or not)

Personalised Support

  • 2,000 internship offers including 500 abroad
  • 300 Cooperative Track offers among a network of 700 business organisations
  • Regular monitoring meetings with students/business organisations
  • Personalised coaching with the Career Path Scheme
  • An Alumni Network with 17,500 members

Tuition Fees and Funding

Tuition Fees

  • €12,000 (for French and International students, wage earners, free-lance, unemployed)
  • Administrative Fee for Registration: €100
  • Student Societies' Pack for new students: €150
  • Compulsory Contribution: CVEC (Contribution Vie Etudiante et de Campus): € 90

in addition, there is a €575 life membership fee for the Alumni EM Normandie Association, which will give you access to all of this network’s services (non compulsory).

Fundings

Cooperative Track:  total or part waiver of tuition fees for 1 or 2 years
Various options are offered to students to fund their studies: 

  • Grants: Higher Education, Regional, Travel or Internship Grants 
  • Bank Loan: EM Normandie has agreements with some Banks
  • Cooperative Track: total or part waiver of fees for 1 or 2 years possible 
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

More information

Contact
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get in touch
Juliette Montuelle
Juliette
Montuelle
Recruitment and admission officer

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FAQ

What's a Mastère Spécialisé (MS) and a MSc ?

Formation professionnalisante d'au moins deux semestres essentiellement dispensée en français, le Mastère Spécialisé (MS) allie des séminaires de formation à des missions et concours en entreprise de plusieurs semaines chacun.

Les séminaires sont principalement animés par des professionnels reconnus dans leurs domaines de compétence. Les missions et concours en entreprise sont co-encadrées par des professionnels et des professeurs de l'EM Normandie.

Un stage de 4 à 6 mois conclut chaque MS et offre une transition souple et efficace vers le monde du travail. 

Le MSc se structure selon le même schéma (séminaires et expériences en entreprise) mais se différencie par une approche internationale et un enseignement intégral en anglais.

Can I take a Mastère Spécialisé (MS) as a cooperative programme?

Some of the programmes are indeed offered on a cooperative track basis: 

Also available as a cooperative programme and accessed on the basis of an application file and interview: 

Special conditions apply for international residents in France who wish to take up a cooperative track programme.

Is it possible to apply to several programmes?

Yes, candidates must indicate this wish in their application files.  

If you apply for 2 programmes, your second choice will not be reviewed unless there has been a negative decision by the admission panel for your first choice. There is no specific calendar for second choices: candidates are contacted individually. 
 

What level of proficiency in English is required for MScs?

Candidates for MSc programmes must show evidence of a level in English equivalent to:

  • TOEIC score of 790
  • TOEFL CBT score of 230/IBT of 83
  • IELTS between 6 and 6.5 (according to the MSc)
  • or equivalent
I hold a degree from an instituion in an English-speaking country. Is the English test compulsory?

 The Admissions Service may allow exemption from English Language Tests for candidates who show a higher education degree whose courses were exclusively taught in English, subject to official supporting documents.  

I am a employee, is it possible for me to ask for a training leave to join your programmes? 

Yes, some candidates do achieve their Mastères Spécialisés using the "Congé Individuel de Formation" (CIF). In this case, you should ask the Fongecif to send you an application file and the school's services will fill out the section reserved for the training institution. 

Such financial aid files do require a lot of forethought (Funding Commissions must meet 3 months maximum before the programme is due to start).

Are MS and MSc Programmes open to candidates with foreign higher education degrees? 

Yes, candidates may hold a Master’s Degree (for the MS) equivalent to a 5-year degree in France (Bac + 5) or a Bachelor’s Degree (for the MScs), equivalent to a Master 1 or a 4-year degree in France. Exemptions are possible for candidates can provide evidence of relevant professional experience. 

Please review the detailed eligibility conditions in the programme pages or in the brochures before applying and contact the school's teams if you have any concerns about your previous studies. 

When should international students apply?

As places are limited, all candidates are encouraged to submit their profiles as early as possible. 
International candidates may send in their applications as from September 2018 and before 1st July 2019 at the latest.  

What specific administrative procedures apply to international candidates?

In addition to the EM Normandie application file, non-EU international candidates are required to contact Campus France to help them obtain their visas. 
Useful links:  France-visas and Campus France