MS Stratégie marketing et développement commercial

MS Marketing Strategy & Business Development

Accredited by the Conference des Grandes Ecoles.
The MS Marketing Strategy & Business Development aims at training for positions in Marketing, Multi-channel Marketing, Communication and Sales.
Le Havre campus


Accredited by the French Conference des Grande Ecole.

Mastère Spécialisé


ms strategie marketing et developpement commercial

The MS Marketing Strategy & Business Development will allow you to acquire knowledge and develop the it along with the knowhow and interpersonal skills required for integration and evolution within a business organisation. You will develop your capability to take initiative, act as a leader and work in a team, the qualities required for professional success as future managers.  

Learning Objectives

  • Training for Marketing, Multi-channel Marketing, Communication and Sales Positions
  • Acquiring the knowledge and developing the knowhow and interpersonal skills required for good integration and evolution within a business organisation
  • Developing the ability to take initiative, act as a leader and work in a team

Strong Points

  • A dual-competency programme: Marketing and Sales Strategy
  • A study path adapted to Business, Political Science, Engineering, University students or executives on a retraining scheme  
  • Pedagogical content based on real case studies
  • A professionalising programme: In-company Consulting Projects and a Challenge, Business Dating events, professional colloquia... 
  • A cohort of a manageable and pleasant size


The MS Marketing Strategy & Business Development is based on a robust academic input from lecturers with an academic background and extensive professional experience. The study path comprises a combination of lectures, Contests and In-company Consulting Projects.


  • Self and Group Awareness
  • Sales Negotiation
  • Industrial Marketing (in English)
  • Marketing Sales Strategy
  • Customer Relation Management and e-Marketing
  • Brand Strategy and Management
  • Marketing Strategy
  • CSR
  • English
  • Thesis Methodology

Professional Experiences

  • In-company Consulting Projects and Challenge  
  • Business Dating
  • Professional Colloquia

Admission process

Candidates are selected on the basis of an application form, followed by an individual interview.

Please use the on-line application procedure

Eligibility for application

The programme is open to students holding the following degrees:

  • Master degree or equivalent ("Bac+ 5" or 5 years after secondary education) 
  • At the Jury’s discretion: 4-year undergraduate degree with 3 years of professional experience (internships excluded).
  • Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed :

The application deadline for the 2020-2021 admission session is 15 April 2020.

In parallel with their EM Normandie application file, international candidates must also complete the Campus France application file in order to facilitate the visa obtention.

Once the fee down payment has been received, the School will help International students with their visa procedures and search for accommodation.


EM Normandie is easily accessible by disabled persons and will adapt its welcome schemes to match specific situations.
If you are disabled, please contact

Career Prospects

When completing this training programme, you will qualify for positions such as:

  • Head of Sales
  • Head of Sales Team
  • Assistant Product Manager
  • Product Manager
  • Head of Marketing
  • Head of Communication
  • Head of Web Marketing
  • Store Department Head
  • Head of Point of Sale …

Personalised Support

  • 2,000 internship offers including 500 abroad
  • 300 Cooperative Track offers among a network of 700 business organisations
  • Regular monitoring meetings with students/business organisations
  • Personalised coaching with the Career Path Scheme
  • An Alumni Network with 17,500 members

Tuition Fees for 2020-2021

  • MS Strategy and Business Development : €12,500 
  • €50 charged to candidates offered admission
  • As from September 2018, you will pay a €91 contribution to CEVC  (Contribution Vie Etudiante et de Campus) by connecting to
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).


Various options are offered to students to fund their studies: 

  • Grants: Campus France
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

More information

MS Marketing Strategy & Business Development
Get the brochure
Juliette Montuelle

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