MS Marketing Strategy & Business Development
The MS Marketing Strategy & Business Development aims at training for positions in Marketing, Multi-channel Marketing, Communication and Sales.
This 'Mastère Spécialisé' is accredited by the Conférence des Grandes Ecoles.
The MS Marketing Strategy & Business Development will allow you to acquire knowledge and develop the it along with the knowhow and interpersonal skills required for integration and evolution within a business organisation. You will develop your capability to take initiative, act as a leader and work in a team, the qualities required for professional success as future managers.
The MS Marketing Strategy & Business Development is based on a robust academic input from lecturers with an academic background and extensive professional experience. The study path comprises a combination of lectures, Contests and In-company Consulting Projects.
Selection is on the basis of an application form followed by an individual interview
The programme is open to students who hold the following degrees:
Please use the on-line application procedure.
We regret we are unable to process applications sent by e-mail or post
A first short-list is drawn up on based on the application files. Special attention is paid to the quality of the file (relevant supporting documents and information given) and the quality of the academic and/or professional profile. Additional documents may be requested by the admissions board. The jury will decide whether a candidate goes forward to the second phase of the selection process, is placed on a waiting list or is denied admission.
Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify who the applicant is, their projects, their objectives and the consistency of their choices with the programme selected. The final admission decision (offered or denied admission) is publicised a few days after this interview.
A candidate who is offered admission is officially notified and invited to make a down payment of 10% of the total tuition fees for the programme, which will be deducted from the programme tuition fees in due course. This initial payment confirms the candidate's place in the programme and an unconditional letter of admission is then issued.
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed :
The application start date for the 2020-2021 admission session is 15 September 2019.
At the same time as completing the EM Normandie Application file, international candidates must also complete the Campus France Application File in order to facilitate the visa process.
International candidates may submit their applications before 1st July at the latest, in order to provide enough time for consular processing.
Once the fee down payment has been received, the School will help International students with their visa procedures and search for accommodation.
When completing this training programme, you will qualify for positions such as:
in addition, there is a €575 life membership fee for the Alumni EM Normandie Association, which will give you access to all of this network’s services (non compulsory).
Cooperative Track: total or part waiver of tuition fees for 1 or 2 years
Various options are offered to students to fund their studies:
Formation professionnalisante d'au moins deux semestres essentiellement dispensée en français, le Mastère Spécialisé (MS) allie des séminaires de formation à des missions et concours en entreprise de plusieurs semaines chacun.
Les séminaires sont principalement animés par des professionnels reconnus dans leurs domaines de compétence. Les missions et concours en entreprise sont co-encadrées par des professionnels et des professeurs de l'EM Normandie.
Un stage de 4 à 6 mois conclut chaque MS et offre une transition souple et efficace vers le monde du travail.
Le MSc se structure selon le même schéma (séminaires et expériences en entreprise) mais se différencie par une approche internationale et un enseignement intégral en anglais.
Some of the programmes are indeed offered on a cooperative track basis:
Also available as a cooperative programme and accessed on the basis of an application file and interview:
Special conditions apply for international residents in France who wish to take up a cooperative track programme.
Yes, candidates must indicate this wish in their application files.
If you apply for 2 programmes, your second choice will not be reviewed unless there has been a negative decision by the admission panel for your first choice. There is no specific calendar for second choices: candidates are contacted individually.
Candidates for MSc programmes must show evidence of a level in English equivalent to:
The Admissions Service may allow exemption from English Language Tests for candidates who show a higher education degree whose courses were exclusively taught in English, subject to official supporting documents.
Yes, some candidates do achieve their Mastères Spécialisés using the "Congé Individuel de Formation" (CIF). In this case, you should ask the Fongecif to send you an application file and the school's services will fill out the section reserved for the training institution.
Such financial aid files do require a lot of forethought (Funding Commissions must meet 3 months maximum before the programme is due to start).
Yes, candidates may hold a Master’s Degree (for the MS) equivalent to a 5-year degree in France (Bac + 5) or a Bachelor’s Degree (for the MScs), equivalent to a Master 1 or a 4-year degree in France. Exemptions are possible for candidates can provide evidence of relevant professional experience.
Please review the detailed eligibility conditions in the programme pages or in the brochures before applying and contact the school's teams if you have any concerns about your previous studies.
As places are limited, all candidates are encouraged to submit their profiles as early as possible.
International candidates may send in their applications as from September 2018 and before 1st July 2019 at the latest.