MS Stratégie marketing et développement commercial

MS Marketing Strategy and Business Development

Acquire expertise in Marketing, Multichannel Marketing, Communications and Business
Le Havre


Open to international candidates
Last updated on 17/09/2020

Accredited by the French Conference des Grande Ecole.

Mastère Spécialisé


ms strategie marketing et developpement commercial

The MS Marketing Strategy & Business Development will allow you to acquire knowledge and develop the it along with the knowhow and interpersonal skills required for integration and evolution within a business organisation. You will develop your capability to take initiative, act as a leader and work in a team, the qualities required for professional success as future managers.

The MS Marketing Strategy and Business Development provides students with many professional opportunities. You will gain specific operational knowledge in the fields of Negotiations, Marketing/Web Marketing and Communications. A wide range of experts will guide and advise you as you develop. You will also start to build a high-quality professional network thanks to our outstanding course staff. If you want to work in Marketing, Business, Industry, Services the Automotive Industry or Retail then this course will open the door to a variety of opportunities.

Academic Director
Associate Professor in Strategy

MS Marketing Strategy and Sales Development


Learning Objectives

  • Training for Marketing, Multi-channel Marketing, Communication and Sales Positions
  • Acquiring the knowledge and developing the knowhow and interpersonal skills required for good integration and evolution within a business organisation
  • Developing the ability to take initiative, act as a leader and work in a team

Strong Points

  • A dual-competency programme: Marketing and Sales Strategy
  • A study path adapted to Business, Political Science, Engineering, University students or executives on a retraining scheme  
  • Pedagogical content based on real case studies
  • A professionalising programme: In-company Consulting Projects and a Challenge, Business Dating events, professional colloquia... 
  • A cohort of a manageable and pleasant size


Discover other MS, MSc and postgraduate programmes


The programme of the MS Marketing Strategy & Business Development is based on a robust academic input from lecturers with an academic background and extensive professional experience. The study path comprises a combination of lectures, Contests and In-company Consulting Projects.

MS Sales Development
Business Negotiation and Sales Techniques
  • Negotiating Mature and Innovative Products
  • Sales Prospecting and Team Management
  • Client Relationship Management and Closing Sales
  • Sales Operational Tools
Marketing and Business Strategy
  • Operational Marketing
  • Marketing and Corporate Strategy
  • Operational Tools Applied to Marketing
Professional Skills Development
  • Business Negotiation Competition
  • Mission
  • Company Evaluation
  • Relationship Marketing and Buzz
  • Social Media
  • Web Marketing and Mobile Sites
Marketing Communications Strategy and Brand Management
  • Communications
  • Brand Management
Marketing Strategy
  • Markstrat
Professional and Personnal Development
  • Personal development
  • Dissertation Methodology
  • English
Professionnal Experience
  • Web Marketing Competition
  • Company Report
  • Company Evaluation
  • Thesis
  • Internship

Admission process

Candidates are selected on the basis of an application form, followed by an individual interview.

If you wish to apply for this programme taught in French, please use the on-line application procedure.

Eligibility for application

The programme is open to students holding the following degrees:

  • Master degree or equivalent ("Bac+ 5" or 5 years after secondary education) 
  • At the Jury’s discretion: 4-year undergraduate degree with 3 years of professional experience (internships excluded).
  • Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed :

The application deadline for the 2021-2022 admission session is 15 October 2020.

In parallel with their EM Normandie application file, international candidates must also complete the Campus France application file in order to facilitate the visa obtention.

Once the fee down payment has been received, the School will help International students with their visa procedures and search for accommodation.


EM Normandie is easily accessible by disabled persons and will adapt its welcome schemes to match specific situations.
If you are disabled, please contact

General information about the employment market

9 out of 10 leaders believe Sales and Marketing roles to be important for a business’s overall performance and 86% say that Sales and Marketing are key positions at their company. Over 150,000 Sales and Marketing staff are constantly sought by French businesses: the competition for talent is on!

Career Prospects

When completing this training programme, you will qualify for positions such as:

  • Head of Sales
  • Head of Sales Team
  • Assistant Product Manager
  • Product Manager
  • Head of Marketing
  • Head of Communication
  • Head of Web Marketing
  • Store Department Head
  • Head of Point of Sales

Graduate employment data based on 2019 employability survey

  • 93% net employment rate
  • 74% in executive employment
  • 87% on permanent contracts
  • 71% of graduates found a job before graduation, 87% within 2 months
  • Average gross annual salary including bonuses for the last 4 Master’s year groups: €40K

Examples of companies where our graduates work

ms stratégie marketing et développement commercial

Tuition Fees for 2020-2021

  • MS Strategy and Business Development : €12,500 
  • €50 charged to candidates in order to study their profile
  • As from September 2020, you will pay a €92 contribution to CVEC  (Contribution Vie Etudiante et de Campus) by connecting to
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).


Various options are offered to students to fund their studies: 

  • Grants: Campus France
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

More information

MS Marketing Strategy & Business Development
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Juliette Montuelle

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