MS MSc

MS Marketing, Communication and Agrifood Engineering

Accredited by the Conference des Grandes Ecoles. | Open to international candidates
This programme in Agri-food marketing trains executives to meet the industry's development challenges
4th in the Eduniveral Ranking
UniLaSalle Campus atMont-Saint-Aignan near Rouen

Language

This 'Mastère Spécialisé' is accredited by the Conférence des Grandes Ecoles.

Mastère Spécialisé

Presentation

This MS Marketing, Communication and Agrifood Engineering programme has been designed for and with agri-food industry organisations. Based on field learning pedagogy, the aim is to give future executives in this field dual skills, in Marketing and Techniques, which are essential to meet the challenges of the Agri-food business, and to train decision makers for tomorrow who will be inspired, engaged, socially minded and innovative

Learning Objectives

  • Acquisition of multidisciplinary skills (management, marketing, communication, agri-food technical and scientific expertise)
  • Taking on managerial responsibilities
  • Knowing how to set up launching, monitoring and development strategies for new agri-food products 

Strong Points

  • Developed as a partnership between two Grandes Ecoles: UniLaSalle (Agri-food Engineering School) and EM Normandie
  • Offers a dual-skills: managerial and scientific  
  • Study path suitable for both managers and engineers
  • Course content developed from real case studies (AUCHAN, MARS, ISIGNY STE MÈRE, ROYAL CANIN, CADBURY...)
  • Additional professional tools include in-company consulting and challenges, business dating, professional colloquia...
  • Programme which meets the needs of the buoyant agri-food sector
  • A manageable size cohort with personalised monitoring

Programme

The programme takes place on the UniLaSalle campus in Mont-Saint-Aignan, near Rouen.
The programme team values the link between academic theoretical input and real case studies, which enable you to develop the analytical skills and the detached viewpoint required of future experts in the agri-food business.

Course

Soft skills and additional knowledge

  • Team management
  • Career Path Scheme
  • Peer evaluation
  • Agri-food product marketing and processes

New food behaviours: challenges and analyses

  • Consumption and sustainable development
  • New trends in food consumption
  • Quantitative data analysis
  • Sensory analysis
  • Consumer panels

Online/offline communication strategy

  • Integrated marketing communication
  • Crisis communication
  • Digital communication
  • Video/web design

Agri-food product marketing and sales

  • Marketing strategy
  • Markstrat (business simulation)
  • The product manager’s tools
  • Category management
  • Agri-food product distribution and merchandising
  • Big data and agri-food marketing
  • Customer relationship management

Agri-food innovation techniques

  • Food transformation and preparation processes
  • Creativity and design thinking
  • Innovation management

Mark’eating" projects

  • Project management
  • Cost analysis for food project
  • Quality and risk management in the agri-food sector
  • Mark’eating Conference
  • Entrepreneurial projects

Professional Experience

  • In-company challenge
  • Consulting projects with business
  • Professional thesis

Admission process

Candidates are selected on the basis of an application form, followed by an individual interview.

Please use the on-line application procedure

Eligibility for application

The programme is open to students holding the following degrees:

  • Master degree or equivalent ("Bac+ 5" or 5 years after secondary education) 
  • At the Jury’s discretion: 4-year undergraduate degree with 3 years of professional experience (internships excluded).
  • Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed :

The application start date for the 2020-2021 admission session is 15 December 2019.

In parallel with their EM Normandie application file, international candidates must also complete the Campus France application file in order to facilitate the visa obtention.

Once the fee down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Career Prospects

  • Brand Manager
  • Category Manager
  • Head of Operational Marketing and Communication
  • Head of Cross-Channel Marketing
  • Social Media Marketing Manager
  • Project Manager
  • Head of Communication
  • Trade Marketing
  • Head of Development

Personalised Support

  • 2,000 internship offers including 500 abroad
  • 300 Cooperative Track offers among a network of 700 business organisations
  • Regular monitoring meetings with students/business organisations
  • Personalised coaching with the Career Path Scheme
  • An Alumni Network with 17,500 members

Tuition Fees for 2020-2021

  • MS Marketing, Communication and Agrifood Engineering : €12,500
  • €50 charged to candidates offered admission
  • As from September 2018, you will pay a €91 contribution to CEVC  (Contribution Vie Etudiante et de Campus) by connecting to https://cvec.etudiant.gouv.fr/
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).

Fundings

Various options are offered to students to fund their studies: 

  • Grants: Higher Education, Regional, Travel or Internship Grants 
  • Bank Loan: EM Normandie has agreements with some Banks
  • Cooperative Track: total or part waiver of fees for 1 or 2 years possible 
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

More information

Contact
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Juliette Montuelle
Juliette
Montuelle

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FAQ

What's a Mastère Spécialisé (MS) and a MSc ?

Formation professionnalisante d'au moins deux semestres essentiellement dispensée en français, le Mastère Spécialisé (MS) allie des séminaires de formation à des missions et concours en entreprise de plusieurs semaines chacun.

Les séminaires sont principalement animés par des professionnels reconnus dans leurs domaines de compétence. Les missions et concours en entreprise sont co-encadrées par des professionnels et des professeurs de l'EM Normandie.

Un stage de 4 à 6 mois conclut chaque MS et offre une transition souple et efficace vers le monde du travail. 

Le MSc se structure selon le même schéma (séminaires et expériences en entreprise) mais se différencie par une approche internationale et un enseignement intégral en anglais.

Can I take a Mastère Spécialisé (MS) as a cooperative programme?

Some of the programmes are indeed offered on a cooperative track basis: 

Also available as a cooperative programme and accessed on the basis of an application file and interview: 

Special conditions apply for international residents in France who wish to take up a cooperative track programme.

Is it possible to apply to several programmes?

Yes, candidates must indicate this wish in their application files.  

If you apply for 2 programmes, your second choice will not be reviewed unless there has been a negative decision by the admission panel for your first choice. There is no specific calendar for second choices: candidates are contacted individually. 
 

What level of proficiency in English is required for MScs?

Candidates for MSc programmes must show evidence of a level in English equivalent to:

  • TOEIC score of 790
  • TOEFL CBT score of 230/IBT of 83
  • IELTS between 6 and 6.5 (according to the MSc)
  • or equivalent
I hold a degree from an instituion in an English-speaking country. Is the English test compulsory?

 The Admissions Service may allow exemption from English Language Tests for candidates who show a higher education degree whose courses were exclusively taught in English, subject to official supporting documents.  

I am a employee, is it possible for me to ask for a training leave to join your programmes? 

Yes, some candidates do achieve their Mastères Spécialisés using the "Congé Individuel de Formation" (CIF). In this case, you should ask the Fongecif to send you an application file and the school's services will fill out the section reserved for the training institution. 

Such financial aid files do require a lot of forethought (Funding Commissions must meet 3 months maximum before the programme is due to start).

Are MS and MSc Programmes open to candidates with foreign higher education degrees? 

Yes, candidates may hold a Master’s Degree (for the MS) equivalent to a 5-year degree in France (Bac + 5) or a Bachelor’s Degree (for the MScs), equivalent to a Master 1 or a 4-year degree in France. Exemptions are possible for candidates can provide evidence of relevant professional experience. 

Please review the detailed eligibility conditions in the programme pages or in the brochures before applying and contact the school's teams if you have any concerns about your previous studies. 

When should international students apply?

As places are limited, all candidates are encouraged to submit their profiles as early as possible. 
International candidates may send in their applications as from September 2018 and before 1st July 2019 at the latest.  

What specific administrative procedures apply to international candidates?

In addition to the EM Normandie application file, non-EU international candidates are required to contact Campus France to help them obtain their visas. 
Useful links:  France-visas and Campus France