MS Marketing, communication et ingénierie des produits agroalimentaires

MS Marketing, Communication and Agrifood Engineering

Develop a dual skillset in Management and Science, support the transformation of the Agri-food Industry
3rd in the Eduniveral Ranking


Open to international candidates
Last updated on 17/09/2020

Accredited by the French Conference des Grande Ecole.

Mastère Spécialisé


ms marketing communication et ingénierie des produits agroalimentaires

This MS Marketing, Communication and Agrifood Engineering programme has been designed for and with agri-food industry organisations. Based on field learning pedagogy, the aim is to give future executives in this field dual skills, in Marketing and Techniques, which are essential to meet the challenges of the Agri-food business, and to train decision makers for tomorrow who will be inspired, engaged, socially minded and innovative

With more than 170 billion euros in annual revenues, the Food Industry is a major player in France, Europe, in the Middle East and throughout the world. Normandy, a historically agricultural region and agri-food industry is a land of exceptional hospitality for cooperatives, SMEs and agri food business mutlinationals. Based on a field pedagogy, this Specialised Master provides future executives of the agri-food sector with dual Marketing and Scientific competence, which is essential to respond to this industry’s issues, and trains tomorrow’s decision-makers in an inspired, involved, social, and innovative way.

Tarek ABID
Academic Director
Assistant Professor in Management and Marketing Service

MS Marketing, communication et ingénierie des produits agroalimentaires

Learning Objectives

  • Acquisition of multidisciplinary skills (management, marketing, communication, agri-food technical and scientific expertise)
  • Taking on managerial responsibilities
  • Knowing how to set up launching, monitoring and development strategies for new agri-food products 

Strong Points

  • Developed as a partnership between two Grandes Ecoles: UniLaSalle (Agri-food Engineering School) and EM Normandie
  • Offers a dual-skills: managerial and scientific  
  • Study path suitable for both managers and engineers
  • Course content developed from real case studies (Auchan, Mars, Isigny Ste Mère, Royal Canin, Cadbury...)
  • Additional professional tools include in-company consulting and challenges, business dating, professional colloquia...
  • Programme which meets the needs of the buoyant agri-food sector
  • A manageable size cohort with personalised monitoring


Discover other MS, MSc and postgraduate programmes


The programme takes place on the UniLaSalle campus in Mont-Saint-Aignan, near Rouen.

The programme of the MS Marketing, Communication and Agrifood Engineering values the link between academic theoretical input and real case studies, which enable you to develop the analytical skills and the detached viewpoint required of future experts in the agri-food business.

MS Marketing and engineering agrifood business
Semester 1
  • Fundamentals of an Agri-Food Manager
  • Consumer Trends
  • Study of Eating Behaviours
  • 360° Communication Strategy
  • Marketing of Agri-Food Products
  • Company Challenge
Semester 2
  • Agri-Food Project Management
  • Marketing Strategy and International Marketing
  • In-company Missions and Projects
  • Thesis
  • Internship

Admission process

Candidates are selected on the basis of an application form, followed by an individual interview.

Please use the on-line application procedure

Eligibility for application

The programme is open to students holding the following degrees:

  • Master degree or equivalent ("Bac+ 5" or 5 years after secondary education) 
  • At the Jury’s discretion: 4-year undergraduate degree with 3 years of professional experience (internships excluded).
  • Exceptionally the admissions board may accept applications that do not meet the formal criteria listed above but appear exceptional on other aspects (academic excellence, community work, international experience, internships, etc.)

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed :

The application deadline for the 2021-2022 admission session is 15 October 2020.

In parallel with their EM Normandie application file, international candidates must also complete the Campus France application file in order to facilitate the visa obtention.

Once the fee down payment has been received, the School will help International students with their visa procedures and search for accommodation.


EM Normandie is easily accessible by disabled persons and will adapt its welcome schemes to match specific situations.
If you are disabled, please contact

General information about the employment market

With factories of the future, Marketing 4.0, Innovation Management, new food practices, proactive consumers, etc. the Agri-food Industry is experiencing a real revolution. Executive recruitment has reached record levels in the sector, with 4,450 recruited in 2018 (a 28% increase compared to 2017). Numbers are also expected to rise in 2020.

Career Prospects

  • Brand Manager
  • Category Manager
  • Head of Operational Marketing and Communication
  • Head of Cross-Channel Marketing
  • Social Media Marketing Manager
  • Project Manager
  • Head of Communication
  • Trade Marketing
  • Head of Development

Graduate employment data based on 2019 employability survey

  • 94% net employment rate
  • 80% in executive employment
  • 70% on permanent contracts
  • 67% of graduates found a job before graduation, 78% within 2 months.
  • Average gross annual salary including bonuses for the last 4 Master’s year groups: €35K

Examples of companies where our graduates work

ms agro / logos entreprises


Tuition Fees for 2020-2021

  • MS Marketing, Communication and Agrifood Engineering : €12,500
  • €50 charged to candidates in order to study their profile
  • As from September 2020, you will pay a €92 contribution to CVEC  (Contribution Vie Etudiante et de Campus) by connecting to
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).


Various options are offered to students to fund their studies: 

  • Grants: Campus France
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

More information

MS Marketing, Communication and Agrifood Engineering
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