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Accredited by the French Conférence des Grandes Écoles and internationally recognised 5-year degree by the French Ministry of Higher Education, Research and Innovation.
The objective of this programme is to train managers in Marketing, Communication and Digital Marketing, in all fields in the Luxury and Lifestyle Sectors (fashion and accessories, perfume and cosmetics industry, Luxury hospitality and haute cuisine, wines and spirits, jewellery and watches, and decorative ware tableware). The programme is both academic and vocational and is designed to meet the requirements and needs of Luxury recruiters in search of candidates with marketing skills, as well as managers who perfectly embody the standards and characteristics of the Luxury market.
This marketing course is structured around 4 main training areas:
Located in Paris, this programme is given by EM Normandie Business School. Normandy is for sure emblematic of the Luxury industry, and EM Normandie posesses a cutting-edge expertise in the fields of marketing and digital technologies. Moreover, the training programme has an exclusive partnership with the Institut National des Métiers d’Art.
Élodie DE BOISSIEU
Academic Director
Researcher in Marketing
The MSc Marketing and Digital in Luxury and Lifestyle programme provides a 360° vision of the challenges and issues related to the Luxury industry.
* For this course, a minority of masterclasses may be provided in French where our professional speakers offer this.
A wide variety of Luxury companies offered their support. They will participate in the School Development Council and/or in the “French Touch and Savoir-Faire” tour provided to the students during their training :
All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.
Selection based on application file and individual motivation interview
User's guide for application form.
The programme is open to:
Other profiles may be accepted on derogatory terms.
No English language test score is required for students holding a degree from an English-speaking university.
Language requirements for non-native speakers :
IELTS 6, TOEIC 790, TOEFL IBT 83 or proof that English was the candidate’s language of study or work for at least a year.
Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2022-2023 admission session is every 15th of the month.
In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
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Valued at more than 281 billion euros (source: Bain & Co, 2021) in 2021, the Luxury Sector is currently proving resilient in the face of global crisis, driven in particular by the acceleration in domestic expenditure in Continental China, Gen-Z consumers as well as online sales. Set to account for half of the sales of Luxury products and services between now and 2025, and have a digital behaviour that is much more advanced than that of traditional Luxury customers (77% of Chinese people purchase their Luxury products from their mobile phones, according to consultancy company Bain & Co.). Henceforth, players within the Luxury Sector who are looking to earn or retain their position within this strategic market will be compelled to consider the digital ecosystem. This will involve identifying atypical skills and profiles, marked by both an affinity towards Luxury culture and advanced digital expertise.
Various options are offered to students to fund their studies:
We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:
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After her BTS in Business Unit Management, Estelle joined EM Normandie. Thanks to her internships, she was able to confirm her attraction for showcasing products in the window. Today she [...]
A graduate of the class of 2018, she tells us how she turned her passion for luxury and fashion into a profession.
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