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Accredited by the French Conference des Grandes Ecoles.
The MSc International Marketing and Business Development programme has been specifically designed to allow you to develop your career internationally and to prepare you for communication with partners from a variety of cultures in a cross-cultural environment.
This is a programme that produces experts in a range of international business and marketing techniques. Students learn and apply on market research, business planning, negotiation, logistics and legal techniques involved in International Trade, etc. The programme is designed around skill blocks that help students become more versatile. Exposure to intercultural influences is one of the highlights of the course.
Yamen KOUBAA
Academic Director
Associate Professor in Marketing
Acquire all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and internationally.
This programme is the subject of a partnership agreement between EM Normandie and AASTMT (Egypt).
Discover other Masters of Science (MSc) and Specialised Masters (MS)
The programme of the MSc International Marketing and Business Development provide the expertise to thrive as experts recognised for their international experience.
All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.
Selection based on application file and individual motivation interview.
Please apply via the on-line application procedure.
The programme is open to:
No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.
Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.
In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Contact: inclusion@em‑normandie.fr
Although international trade in goods has continued to drop during the third quarter of 2019, the industry is still flourishing. Employees with dual skill sets: Marketing/Digital Marketing and International Trade are sought after to thrive in new business environments (digital transformation, globalisation...).
Prospects are very varied. After an induction phase in the company, graduates may target positions such as:
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I joined the EM Normandie via the BCE post-prep exam. What seduced me was the importance of the international aspect throughout the course.
Marion Henrio joined the EM Normandy through the Passerelle competition. The reception team, year of break, internship and BDE: discover her testimony.
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