Master of Science commerce international

Master of Science (MSc) International Marketing and Business Development

Develop your international career, work in a multicultural environment
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Caen Campus

Language(s)

International
Open to international candidates
Last updated on 20/06/2022

Accredited by the French Conférence des Grandes Écoles and internationally recognised 5-year degree by the French Ministry of Higher Education, Research and Innovation.

MSc visé par l'état

Join a Master of Science in International Business

récompense formation commerce international

The MSc International Marketing and Business Development is designed to provide expertise in International Business as well as Marketing methods and techniques. The programme is tailored towards helping you develop your future international career and prepares you to manage and lead international business projects.

The programme prepares students for a smooth and successful integration into the professional world. It is designed as a combination of theoretical business insights through lectures and seminars and practical implementations of business issues through business game, company visits and business challenges. Students progress within a true international environment while building their hard and soft skills in perfect harmony with the requirements of the job market. Enjoy!

delphine minchellaDelphine MinchellaCV
Academic Director
Assistant Professor in Organisational Theory

MSc International Marketing & Business Development

Why a Master of Science in International Business?

Acquire all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and internationally.

Strong Points

  • Courses taught 100% in English, while students are based in France in a very international environment.
  • Knowledge and competencies enhanced by a cross-cultural dimension;  
  • Daily practice in cross-cultural issues thanks to the presence of many different nationalities.
  • A real-life training in business negotiation on a daily basis.
  • Courses given by lecturers from a variety of countries and experts in Marketing, Sales, Procurement and Supplies, International Business, Cross-cultural Management and Web-marketing.
  • Rich professional events: Business Dating with professionals and alumni, Professional Colloquia, In-company Consulting Projects (Geodis, Love Hotel Saint Martin,...), meeting with Head Office Executives of large groups.

This programme is the subject of a partnership agreement between EM Normandie and AASTMT (Egypt).

 

Discover all MSc® and MS® in Business and Marketing

The Master of Science in International Business programme

The MSc International Marketing and Business Development programme provides the expertise to thrive as experts recognised for their international experience.

master international business programme
Programme
Marketing Processes
  • Marketing Management
  • International Marketing: case studies
International Operations Management
  • International Contracts
  • International Payment Means
  • International Logistics Operations
Cross-National Business
  • Cross-cultural Management
  • International Business Negotiation
Market Research
  • International Market Research Techniques
  • Research Methods
Digital Marketing and services marketing
  • E-commerce, Web-Marketing and Mobile
  • Marketing
  • International Services Marketing
Marketing Innovation
  • New Product Development
  • Brand Marketing
International Business Development
  • Strategy and Company International Development
  • International Project Management
International Marketing and Business Development in practice
  • Career Path
  • Business Challenge
  • Business Game
  • Professional Thesis
French
  • Language
  • Culture
Professional experience
  • A business game: decision-making in an international context
  • 2 two-weeks business challenges: negotiation and/or international marketing
  • 4-to-6-month internship in France or internationally

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Your admission to the Master of Science

Selection based on application file and individual motivation interview.
User's guide for application form

Apply to this programme

 

Eligibility for application

Short Track

  • Students who hold a four-year bachelor degree or equivalent will join the 1-year MSc.

Long Track

  • Students who hold a three-year bachelor degree or equivalent will join the 2-year MSc.

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2022-2023 admission session is every 15th of the month.

In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

handicapFor several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact

Career opportunities after the Master of Science in International Business

General information about the employment market

Although international trade in goods has continued to drop during the third quarter of 2019, the industry is still flourishing. Employees with dual skill sets: Marketing/Digital Marketing and International Trade are sought after to thrive in new business environments (digital transformation, globalisation...).

Career Prospects

Prospects are very varied. After an induction phase in the company, graduates may target positions such as: 

  • Product Manager
  • Category Manager
  • International Brand Manager
  • International Sales Manager
  • International Project Manager
  • International Marketing Consultant
  • Export/Import Manager
  • Zone Manager
  • Business Analyst
  • Subsidiary Manager
  • Marketing Manager
  • Digital Marketer

Employment data for 2018, 2019 and 2020 graduates (based on the 2021 employability survey):

  • 89% net employment rate
  • 74% in executive employment
  • 75% on permanent contracts
  • 88% of graduates found a job in less than 2 months
  • Average gross annual salary including bonuses: €40,150

Examples of companies where our graduates work

  • Mondelez International
  • Kantarmedia
  • Procter&Gamble
  • Thalès
  • Vivendi
  • Accor
  • Cisco international
  • Hènaff
  • Lactalis
  • Bouygues
  • Havas Media

Master of Science in International Business tuition fees

Tuition Fees for 2022-2023

  • MSc International Marketing and Business Development : €14,000
  • €50 charged to candidates in order to study their profile
  • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €95, by connecting to the dedicated plaftorm.
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).

Fundings

Various options are offered to students to fund their studies: 

More information

International payment methods

We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:

  • Online tracking of transfers
  • Payment in the national currency, which reduces costs
  • Choice of many payment methods

Access the payment tool

Contact us
MSc International Marketing and Business Development
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Contact
Amandine Delattre
Amandine
Delattre
MENA and EU
+33 (0)6 65 76 91 43
adelattre@em-normandie.fr
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Rhea Shivan
Rhea
SHIVAN
India and Sri Lanka
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Pauline Giaime
Pauline
Giaime
China
PaulineGiaime
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Juliette Montuelle
Juliette
Montuelle
Asia and Oceania
+33 (0)7 62 70 96 66
jmontuelle@em-normandie.fr
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Willy Zuloaga
Willy
Zuloaga
Chargé d'admission
Americas
+33 (0)6 68 80 70 68
wzuloaga@em-normandie.fr
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Clarisse Issa
Clarisse
Issa
Sub-Saharan Africa
(+221)7 85 34 31 75
cissa@em-normandie.fr
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