
Master of Science (MSc) International Marketing and Business Development

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Accredited by the French Conférence des Grandes Écoles and internationally recognised 5-year degree by the French Ministry of Higher Education, Research and Innovation.
The MSc International Marketing and Business Development is designed to provide expertise in International Business as well as Marketing methods and techniques. The programme is tailored towards helping you develop your future international career and prepares you to manage and lead international business projects.
The programme prepares students for a smooth and successful integration into the professional world. It is designed as a combination of theoretical business insights through lectures and seminars and practical implementations of business issues through business game, company visits and business challenges. Students progress within a true international environment while building their hard and soft skills in perfect harmony with the requirements of the job market. Enjoy!
Delphine Minchella
Academic Director
Assistant Professor in Organisational Theory
Acquire all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and internationally.
This programme is the subject of a partnership agreement between EM Normandie and AASTMT (Egypt).
The MSc International Marketing and Business Development programme provides the expertise to thrive as experts recognised for their international experience.
All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.
Selection based on application file and individual motivation interview.
User's guide for application form
No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.
Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2022-2023 admission session is every 15th of the month.
In addition to the EM Normandie application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.
For several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact
Although international trade in goods has continued to drop during the third quarter of 2019, the industry is still flourishing. Employees with dual skill sets: Marketing/Digital Marketing and International Trade are sought after to thrive in new business environments (digital transformation, globalisation...).
Prospects are very varied. After an induction phase in the company, graduates may target positions such as:
Various options are offered to students to fund their studies:
We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:
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