MSc International Events Management

Master of Science (MSc) International Events Management

Master all key aspects of events, from strategic design through to operational management


Open to international candidates
Last updated on 08/09/2021

Accredited by the French Conference des Grandes Ecoles.

Master of Science
récompense formation évènementiel

Join a leading Events Master of Science

The Meeting and Event industry is a dynamic and growing sector requiring high-end skills in community insight and engagement, meeting design & development, and event planning & organization.

Students following MSc International Events Management must ultimately command fully-fledged and wide-ranging event-related expertise in experience production, project and risk management, digitalization, sustainability, communications and marketing mix, budget, funding and financial steering, and intercultural relations.

During the whole program, they are thus expected to act as genuine event professionals in the making: meticulous, empowered, proactive and trailblazing.

This program is open to motivated students who want to work in the Meeting and Event industry. Featuring a multicultural class and internationally-focused content based on both strategic design and operational management approaches, you will increase your knowledge and develop your skills in this industry while experiencing a final year full of professional experiences and meetings with industry experts.

Academic Director
Assistant Professor in Strategy

MSc International Events Management

Why join an Events Master of Science?

  • Understand the meeting and event industry and its key issues
  • Make the most of events in community strategies, transformational experience economy and marketing mix
  • Implement events as part of highly complex project management
  • Develop key cross-cutting, soft and creative skills to thrive in the meeting and event industry
  • Develop skills by practicing knowledge
events and meeting master

Strong Points

  • Partnership with professional organization in the Event Industry: UNIMEV (French Meeting Industry Council).
  • A network of Event professionals to be developed through various extracurricular activities.
  • A program sponsored by a well-known professional in the industry.
  • A program accredited by national and international agencies (AACSB, BSIS, CGE).
  • Courses taught 100% in English, while students are based in France in a highly international environment.
  • Cohorts of a manageable size with close customized supervision.
  • Design, program and organize your own learning expeditions, and experience your possible future in the industry.


Discover all MSc® and MS® in Business and Marketing

The Events Master of Science programme

The programme of the MSc International Events Management provides a 360° view of the Events Industry.

events master programme
Event & Meeting strategy
  • Event Industry
  • Event-driven Destinations
Events Management and Production

Event Marketing

  • Digital and Mobile Marketing
  • Event Communication
  • Fundraising, Sponsorship and Partnership
  • Marketing Analytics

Event Steering

  • International Project Management
  • Risk and Safety Management
  • Legal Risks and Opportunities
  • HRM in Events

Event Implementation

  • Budget and Bidding
  • Sales and Negotiation
  • Sustainable Development
  • Event Production
  • Experience the Event
Events in practice
  • Meeting Design Incubation project
  • Challenges (contest / junior consulting project)
  • Field Visits and Learning Expeditions
  • Internship
Personal and Professional Development


  • Fostering creativity
  • Graphics, Photoshop and InDesign


  • Leading international teams
  • Emotions and conflict management

Intellectual ability

  • Dissertation

New contexts (for MSc students)

  • Digitalization and corporate finance
  • Cases in ethical and sustainable development
  • Change Management and Organizational Transformation
  • Business models and performance
  • Critical Issues in Management
  • Leading In Multicultural Environments
  • Digital disruption and Industry 4.0
  • French as a Foreign Language (optional)
  • Career path (coaching)

Professional experience

  • 2x 2-week challenges
  • Learning expeditions
  • 1 x company internship in France or abroad
  • 1 x professional thesis
  • Professional career coaching sessions

Assessment scheme

All parts of this program are assessed: academic learnings, internships, challenges, dissertations, learning expeditions. Assessment schemes are specified in the relevant syllabus. Evaluations may also take the form of continuous assessments, final examinations, case studies, role-playing, teamwork, etc. Professionalization (work-study, internships, challenges) and, where appropriate, the corresponding reports, will be assessed jointly by the teaching team and the ordering company.

Your admission to the Master of Science

Selection based on application file and individual motivation interview.

Applications will start on September 27th.

Admission requirements

The programme is open to: 

  • Students who hold a four-year bachelor degree or equivalent

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information:

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

handicapFor several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact

Career opportunities after the Events Master of Science

General information about the employment market

Over the last decade, the Meeting and Event industry has experienced increasing demand for business, scientific, corporate, sports, cultural and political events. The scope, issues and purposes of these events explain their success and the market’s vibrancy. As a result, the Meeting and Event industry is recruiting people demonstrating high-end expertise rounded off with extreme creativity, in terms of strategic insights, design approaches and operational production.

Career outlook

  • Head of Event Projects in event design and/or production companies, and event venues and/or destinations
  • Event Communications Executive
  • Customer Manager - Business Developer in the event industry

Graduate employment data based on 2019 employability survey

  • 96% net employment rate
  • 50% in executive employment
  • 70% on permanent contracts
  • 67% of graduates found a job before graduation, 78% within 2 months.
  • Average gross annual salary including bonuses for the last 4 Master’s year groups: €35K

Examples of companies where our Graduates work

career events master

Events Master of Science tuition fees

Tuition Fees for 2021-2022

  • MSc International Events Management : €13,500
  • €50 charged to candidates in order to study their profile
  • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €92, by connecting to the dedicated plaftorm.
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).

Expenses relating to the learning expedition shall be refund up to €1000.


Various options are offered to students to fund their studies: 

More information

International payment methods

We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:

  • Online tracking of transfers
  • Payment in the national currency, which reduces costs
  • Choice of many payment methods

Access the payment tool

Contact us
MSc International Events Management
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Juliette Montuelle
France, Europe, Central Asia and South Asia
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