MSc International Events Management

Master of Science (MSc) International Events Management

Master all key aspects of events planning and management


Open to international candidates
Last updated on 05/05/2021

Accredited by the French Conference des Grandes Ecoles.

Master of Science
récompense formation évènementiel

Join a leading Events Master of Science

The Events Industry is a dynamic and fast-growing sector that requires a specific knowledge in the Events environment, Project Management, Marketing and Financial aspects in order to be successful.

The MSc International Events Management Programme enables students to acquire the theoretical knowledge, field expertise and competencies required to take up positions in the Events sector in France or abroad.

This programme is open to motivated students wanting to thrive in the Events Industry. Thanks to its international curriculum and multicultural environment, you will increase your knowledge and develop your skills in the Events Industry while experiencing a final year full of professional experiences and meetings with industry experts.

Academic Director
Associate Professor in Marketing

MSc International Events Management

Why join an Events Master of Science?

  • Understand the events environment and its challenges.
  • Identify the role of events in the marketing mix.
  • Implement the stages in the management of an event project.
  • Develop key soft skills to thrive in events management.
  • Extend your expertise by putting in practice the knowledge.

Strong Points

  • Partnership with professional organisations in the Events Industry: ANAé (Association des Agences de Communication Evènementielle) and Club Des Créateurs d'Evènements Grands Publics.
  • A network of professionals in the Events Industry at the students disposal: Business Dating Sessions with professionals and alumni in the business.
  • A programme sponsored by a well-known professional in the industry every year (in 2016: Zdenka Conslant, Sales and Events Manager for Disneyland Business Solutions).
  • A programme accredited by national and international agencies (AACSB, BSIS, CGE).
  • Courses taught 100% in English, while students are based in France in a very international environment.
  • Cohorts of a manageable size with close personalised supervision.
  • Being in the heart of major international events (residential seminar in Las Vegas-USA).

Discover other Masters of Science (MSc) and Specialised Masters (MS)

The Events Master of Science programme

The programme of the MSc International Events Management provides a 360° view of the Events Industry.

events master programme
Events Environment
  • Events Industry and Field Visits
  • Experiencing Events
  • New Concepts
Events Management
  • Project Management
  • Budget & Bidding
  • Risk and Safety Management
  • Sponsorship and Partnership
  • Sustainable Development and Management
  • HR Management
  • Fundraising
  • Legal Risks and Opportunities
Events Marketing Mix
  • Communication in Events
  • Digital and Mobile Marketing
  • Marketing Analytics
  • Sales and Negociation
  • Event Production
Professional and Personnal Development
  • Graphics - Photoshop - InDesign
  • Career Path and Field Visits
  • Fostering Creativity
  • Storytelling
  • Emotional Intelligence and Conflict Management
  • French Course
Events in Practice
  • Contest
  • Dissertation Methods
  • Junior Consultancy Project
  • Dissertation
  • Work experience

Evaluation criteria for the course

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc. Professionalisation (work-study, internships, missions, challenges) and, where appropriate, the corresponding report, will be evaluated jointly by the teaching team and the company.

Your admission to the Master of Science

Selection based on application file and individual motivation interview.

Please apply via the on-line application procedure.

Admission requirements

The programme is open to: 

  • Students who hold a four-year bachelor degree or equivalent

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information:

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2021-2022 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

handicapFor several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Contact: inclusion@em‑

Career opportunities after the Events Master of Science

General information about the employment market

Since 2017, the Events Industry has seen increased demand for business seminars, conferences, conventions, etc. The scope of these events explains their success and the market’s vibrancy. As a result, the Events Industry is recruiting people who can handle projects from strategy all the way to production.

Career Prospects

Positions in Events: Events Communication and Marketing Agencies, actors of Events Services (design, Logistics, Convention Centres,...), Communication Departments:

  • Head of Events Projects in Agencies, Hotels, Convention Centres
  • Head of Event Communication
  • Head of Media Relations
  • Customer Executive - Business Developer... 

Graduate employment data based on 2019 employability survey

  • 96% net employment rate
  • 50% in executive employment
  • 70% on permanent contracts
  • 67% of graduates found a job before graduation, 78% within 2 months.
  • Average gross annual salary including bonuses for the last 4 Master’s year groups: €35K

Examples of companies where our Graduates work

career events master

Events Master of Science tuition fees

Tuition Fees for 2021-2022

  • MSc International Events Management : €13,500
  • €50 charged to candidates in order to study their profile
  • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €92, by connecting to the dedicated plaftorm.
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).


Various options are offered to students to fund their studies: 

  • Grants: Campus France
  • Paid student jobs offered by the School’s Junior Enterprise and Jobs Services

More information

Contact us
MSc International Events Management
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Juliette Montuelle
France, Europe, Central Asia and South Asia
Natalia Jaime
Americas, Maghreb and Middle East
+33 (0)6 68 80 70 68
Pauline Giaime
China and North Asia
Clarisse Issa
Sub-Saharan Africa
(+221)7 85 34 31 75

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