MSc Digital Strategy and Innovation

Master of Science (MSc) Digital Strategy and Innovation

Develop your digital marketing and strategy expertise with this programme developed in collaboration with leaders from multinational technology and retail companies.
Paris campus

Language(s)

International
Open to national and international candidates
Last updated on 14/04/2022

Accredited by the French Conférence des Grandes Écoles and internationally recognised 5-year degree by the French Ministry of Higher Education, Research and Innovation.

MSc visé par l'état

Join a cutting-edge Master of Science in digital strategy and innovation

The objective of this programme is to train future professionals capable of driving and leading a digital strategy, e-commerce and innovative processes, to expand into new markets and generate new value propositions and new services. Future graduates acquire fundamental knowledge of digital strategy and the transferable skills required to design and implement it: critical thinking, problem-solving, strategy definition, people and product management, decision-making, creativity, research and communication. This course is particularly aimed at international students and opens the door to career opportunities around the world.

Digital transformation continues to gain momentum and is completely changing the processes of companies and organisations as they differentiate themselves and strive to remain competitive, efficient and profitable. This shift calls for a real change in organisational culture, and requires businesses to digitalise their processes, activities and sales and marketing channels. The course equips future graduates with a broader knowledge of the issues inherent in digital technology, and the skills and expertise needed to meet these ethical, cultural and technological challenges.

Mehmet A. ORHANMehmet A. ORHANCV
Directeur Académique

 

 

Strong points of the Master of Science in digital strategy and innovation

  • Course taught in English.
  • A unique course compared with similar programmes: the only course that places a central focus on strategic vision and governance.
  • Explores strategic perspective and digital marketing
  • A programme developed with the support of executives and experts from multinational technology and retail companies as well as consulting firms specialising in digital strategy for global brands (Amazon, PriceWaterhouseCoopers, World Bank, Celonis Singularity, Shields & Co,...)
  • An ideal location on the Paris campus, in a dynamic economy consisting of more than 7,000 companies, a stone’s throw from the headquarters of major national and international groups.
  • A sponsorship system to facilitate the creation of a business network.
  • An internationally recognised 5-year degree certified by the French Ministry of Higher Education, Research and Innovation (MESRI).

Discover all MSc® and MS® in Business and Marketing

The digital strategy and innovation Master of Science programme
Semester 1

Digital workplace and managing fluid teams

  • Digital workplace and contemprary topics in organisations 
  • Managing fluid teams

Technological challenges of digital economy

  • Recent technological applications and societal challenges
  • Managing digital risk and cybersecurity

Strategic, legal and ethical issues in digital business

  • Legal and ethical perspectives
  • Digital business and environmental force

Business strategy and digital performance

  • Fundamentals of corporate strategy
  • Measuring performance in digital business

Digital innovation and consulting

One electif of choice :

  • Digitalisation and corporate finance
  • Cases in ethical and sustainable development
  • Change management and organisational transformation
Semester 2

Digital marketing techniques

Branding in the digital world

Digital distribution and operations management

Value proposition through environment, social ans governance strategy

Two electives of choice: 

  • Business models and performance
  • Leading in multicultural environments
  • Digital disruption and industry 4.0
  • Critical issues in managementYoann 

French language

Professional experience

  • Workshops and Groupwork
  • 2-Day Innovation Challenge 
  • Career Path
  • Professional thesis
  • Internship

Your admission to the Master of Science

Selection based on application file and individual motivation interview
User's guide for application form.

Apply to this programme

 

Admission requirements

The programme is open to: 

Short Track

  • Students who hold a four-year bachelor degree or equivalent will join the 1-year MSc.

Long Track

  • Students who hold a three-year bachelor degree or equivalent will join the 2-year MSc.

Other profiles may be accepted on derogatory terms.

No English language test score is required for students holding a degree from an English-speaking university.

Language requirements for non-native speakers :
IELTS 6, TOEIC 790, TOEFL IBT 83 or proof that English was the candidate’s language of study or work for at least a year.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2022-2023 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

handicapFor several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact

Career opportunities after the digital strategy and innovation Master of Science

General information about the job market

According to the latest report from the European Commission, 58% of French companies that have hired or tried to hire digital experts report difficulties in filling these positions. In some twenty other European countries, more than 50% of employers agree that it is difficult to find digital experts. A trend that clearly highlights the shortage in the job market. Each year, there are thousands of posts to be filled, with a strong demand for young digital strategy and digital marketing professionals. Graduates join many types of companies (startups, multinationals, consulting firms specialising in strategy, organisation or management) in all different industries.

Example of roles

  • Digital Transformation/Strategy Consultant
  • Influencer Marketing Manager
  • Digital Procurement Specialist
  • Digital Communications Specialist
  • Digital Product Manager
  • Web Mobile Product Manager
  • Digital Marketing Manager
  • Customer Relationship Manager
  • E-commerce Manager
  • Digital Engagement specialist
  • Product Owner
  • Product Specialist and Store Coordinator
  • Performance Marketing Manager
  • Analytics and Optimisation Analyst
  • Key Account Manager
  • Business Developer…

Master of Science tuition fees

Tuition Fees for 2022-2023

  • MSc International Events Management : €14,000
  • €50 charged to candidates in order to study their profile
  • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €95, by connecting to the dedicated plaftorm.
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).

Fundings

Various options are offered to students to fund their studies: 

More information

International payment methods

We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:

  • Online tracking of transfers
  • Payment in the national currency, which reduces costs
  • Choice of many payment methods

Access the payment tool

MSc Digital Strategy and Innovation
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Contact
Amandine Delattre
Amandine
Delattre
MENA and EU
+33 (0)6 65 76 91 43
adelattre@em-normandie.fr
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Willy Zuloaga
Willy
Zuloaga
Chargé d'admission
Americas
+33 (0)6 68 80 70 68
wzuloaga@em-normandie.fr
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Pauline Giaime
Pauline
Giaime
China
PaulineGiaime
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Arushi DANG
Arushi
Dang
Asia and Oceania
+33 (0)7 62 70 96 66
adang@em-normandie.fr
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Rhea Shivan
Rhea
SHIVAN
India and Sri Lanka
rshivan@em-normandie.fr
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Clarisse Issa
Clarisse
Issa
Sub-Saharan Africa
(+221)7 85 34 31 75
cissa@em-normandie.fr
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