Master of Science Digital Marketing and Sales

Master of Science (MSc) Digital Marketing and Sales

Develop a digital expertise that is crucial in today’s marketplace while building a skillset that will train you for the real world of marketing and sales.
Dublin Campus

Language(s)

International
Open to national and international candidates
Last updated on 20/10/2022

Accredited by the French Conférence des Grandes Écoles and internationally recognised 5-year degree by the French Ministry of Higher Education, Research and Innovation.

MSc visé par l'état

Join a Master of Science in Digital Marketing

With the MSc Digital Marketing and Sales programme, attain robust digital know-how in the areas of marketing and sales, develop a practice-driven skillset that will prepare you for the real world of business, and be part of a vibrant, digital-driven city to get a strong start in career building and management.

In the past, a master level degree along with some understanding of marketing and sales was enough to land an entry-level marketing or sales position in a company. But in today’s digital age, firms look for candidates who not only have the latest knowledge on the field of marketing and sales, but also has the skillset to thrive in the challenging world of business. Additionally, being introduced to the business ecosystem prior to graduation is becoming more and more important to be able to secure a successful position.

MSc Digital Marketing and Sales is a rigorous program that is designed to train the future marketing and sales professionals that has the cutting-edge knowledge as well as the strong skillset that companies require in today’s digital age. Furthermore, program’s focus on career building & management, internship being a graduation requirement, and its strong ties with the Dublin’s large and vibrant business ecosystem allows students to get a head start in business networking and finding a career placement

Efe CARMURDANEfe CAMURDANCV
Academic Director

 

 

Strong Points of the Master of Science Digital Marketing 

  • The Programme has digital in its core. It prepares students for highly sought-after entry or mid-level marketing and sales roles in which digital knowledge is essential.
  • The Programme has a real-world training philosophy which is displayed through its practice-driven course contents & assessments, its emphases on strengthening career prospects, and its strong ties with the industry.
  • The Programme is based in Dublin/Ireland, the digital hub of Europe and EU’s only English-speaking country. It is home to the world/European headquarters of many multinational companies including Google, Facebook, Microsoft, Apple, LinkedIn, Salesforce, Intel, etc.
  • The Programme is taught and managed entirely in English. Courses are delivered by prominent academics as well as leading professionals who are working/has worked at global companies like Google, Salesforce, and SAP.

Discover all the MS® and MSc® in business and marketing

Master of Science in Digital Marketing programme
Semester 1
  • Digital Marketing
  • Sales in the Digital Age
  • Brand Management
  • Marketing Analytics and Data-Driven Decision Making
  • Sales Force Management
  • Digital Ethics and Privacy
Semester 2
  • Social Media & Influencer Marketing
  • Digital Entrepreneurship & Ecommerce
  • Selected Topics in Sales
  • Soft Skills Training
  • Career Building & Management
  • Academic Writing & Research Methods
  • Master’s Theses
  • Internship

Professional experience

  • Practice-driven course content & assessment including real company projects and presentations
  • Guidance of internal and external faculty members who have ties to leading multinational companies
  • Number of guest lecturers from industry experts, company trips, recruiter visits.
  • 4 to 6 months internship as a graduation requirement.
  • Professional Master’s Theses

Your admission to the Master of Science

Selection based on application file and individual motivation interview
User's guide for application form.

Apply to this programme

 

Admission requirements

The programme is open to: 

Short Track

  • Students who hold a four-year bachelor degree or equivalent will join the 1-year MSc.

Long Track

  • Students who hold a three-year bachelor degree or equivalent will join the 2-year MSc.

Other profiles may be accepted on derogatory terms.

No English language test score is required for students holding a degree from an English-speaking university.

Language requirements for non-native speakers :
IELTS 6, TOEIC 790, TOEFL IBT 83 or proof that English was the candidate’s language of study or work for at least a year.

Due to the covid-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online if needed for their application to one of our programme ; don’t hesitate to contact us for more information: applyto@em-normandie.fr.

Admission procedure

  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next 2022-2023 admission session is every 15th of the month.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

handicapFor several years now, EM Normandie has been committed to the inclusion of students with disabilities and has been striving to make it as easy as possible for them to learn, to continue their studies, to live socially within the school and to find employment. Specific training for its teachers and support services, school facilities, digital accessibility, etc. EM Normandie promotes values of equal opportunities and respect for differences, through the sharing of an inclusive culture and the continuous development of its practices. Are you disabled or have a chronic disabling illness? We can provide you with comprehensive support, whether it be in the context of your classes/exams, your search for internships, work-study programmes or jobs, or even in preparing for your expatriation.
Information and contact

Career opportunities

Digital marketing and sales knowledge and skillset are highly sought after by today’s employers. According to EGFSN (Expert Group on Future Skills Needed), due to the consumers’ vastly increasing usage of the digital technologies, there will be even more demand across different industries for professionals who can practise digital skills such as digital marketing and sales. This is supported by data from LinkedIn (2021) which lists sales professionals and digital marketing professionals to be among the top 15 in-demand jobs of today. The MSc® in Digital Marketing and Sales is addressing this increasing demand through proving knowledge and skillset that are necessary to land and succeed in these jobs. These include:

  • Marketing roles in which digital knowledge is essential such as Digital Marketing Analyst, Social Media Manager, SEO/SEM Specialist, Brand Manager, Ecommerce Analyst, Content Marketing Expert,  product Marketing Manager, Digital Marketing Entrepreneur.
  • Sales roles in which digital knowledge is essential such as Digital Sales Specialist, Lead Generation Specialist, Online Sales Executive, Key Account Manager, Ecommerce Sales Specialist, Business Development Manager, Field Sales Representative, Digital Sales Entrepreneur.

Master of Science tuition fees

Tuition Fees for 2023-2024

  • MSc Digital Marketing and Sales: €14,500
  • €50 charged to candidates in order to study their profile
  • The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €95, by connecting to the dedicated plaftorm.
  • €575 membership fee for Association Alumni EM Normandie, which will give you access to all their services and a life membership (not compulsory).

Fundings

Various options are offered to students to fund their studies: 

More information

International payment methods

We are a partner of the Flywire platform. This online tool facilitates the procedures of international students by offering the following services:

  • Online tracking of transfers
  • Payment in the national currency, which reduces costs
  • Choice of many payment methods

Access the payment tool

MSc Digital Marketing and Sales
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Contact
Amandine Delattre
Amandine
Delattre
MENA and EU
+33 (0)6 65 76 91 43
adelattre@em-normandie.fr
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Willy Zuloaga
Willy
Zuloaga
Americas
+33 (0)6 68 80 70 68
wzuloaga@em-normandie.fr
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Baptiste Attinault
Baptiste
Attinault
China
battinault@em-normandie.fr
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Juliette Montuelle
Juliette
Montuelle
Asia and Oceania
+33 (0)7 62 70 96 66
jmontuelle@em-normandie.fr
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Rhea Shivan
Rhea
SHIVAN
India and Sri Lanka
rshivan@em-normandie.fr
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Clarisse Issa
Clarisse
Issa
Sub-Saharan Africa
(+221)7 85 34 31 75
cissa@em-normandie.fr
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